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Olivia Jade Giannulli (born September 28, 1999) is an American
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
r, and daughter of fashion designer
Mossimo Giannulli Mossimo Giannulli (born Massimo Giannulli; June 4, 1963) is an American fashion designer who founded Mossimo, a mid-range clothing company, in 1986. In March 2019, Giannulli and his wife, actress Lori Loughlin, were charged and arrested in conne ...
and actress
Lori Loughlin Lori Anne Loughlin (; born July 28, 1964) is an American actress. From 1988 to 1995, she played Rebecca Donaldson Katsopolis on the ABC sitcom ''Full House'', and reprised the role for its Netflix sequel '' Fuller House'' (2016–2018). Loughlin ...
. While in high school, Giannulli began a
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
career on YouTube and
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
. As of 2019, both accounts have amassed more than one million followers. Giannulli's fraudulent application to the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...
was a prominent part of the
2019 college admissions bribery scandal In 2019, a scandal arose over a criminal conspiracy to influence undergraduate admissions decisions at several top American universities. The investigation into the conspiracy was code named Operation Varsity Blues. The investigation and rela ...
.


Early life and education

Giannulli is a daughter of actress
Lori Loughlin Lori Anne Loughlin (; born July 28, 1964) is an American actress. From 1988 to 1995, she played Rebecca Donaldson Katsopolis on the ABC sitcom ''Full House'', and reprised the role for its Netflix sequel '' Fuller House'' (2016–2018). Loughlin ...
and fashion designer
Mossimo Giannulli Mossimo Giannulli (born Massimo Giannulli; June 4, 1963) is an American fashion designer who founded Mossimo, a mid-range clothing company, in 1986. In March 2019, Giannulli and his wife, actress Lori Loughlin, were charged and arrested in conne ...
. Giannulli has an older sister, Isabella, and a half-brother, Gianni. In 2017, Giannulli crashed her car while singing along to
Stevie Wonder Stevland Hardaway Morris ( Judkins; May 13, 1950), known professionally as Stevie Wonder, is an American singer-songwriter, who is credited as a pioneer and influence by musicians across a range of genres that include rhythm and blues, Pop musi ...
's "
Signed, Sealed, Delivered I'm Yours "Signed, Sealed, Delivered (I'm Yours)" is a soul song, by American musician Stevie Wonder, released in June 1970 as a single on Motown's Tamla label. It spent six weeks at number one on the U.S. R&B chart and peaked at number three on the U.S ...
" as she filmed herself with her
mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whil ...
, prompting expressions of concern about her driving habits among her social media followers. She attended the
John Thomas Dye School The John Thomas Dye School, nicknamed JTD, is an independent private coeducational nonsectarian elementary day school located in the Bel-Air area of Los Angeles, California, serving students in kindergarten through sixth grade. The school was f ...
for kindergarten through sixth grade followed by the Marlborough School until she transferred after 9th grade. In 2018, Giannulli graduated from
Marymount High School Marymount High School is an independent, Catholic, all-girls, college-preparatory high school located in the Bel Air neighborhood of Los Angeles, California. It sits on Sunset Boulevard across from the University of California, Los Angeles camp ...
in Los Angeles and enrolled at the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...
. As of October 2019, both Giannulli sisters are no longer enrolled at USC.


2019 college admissions bribery scandal

In 2018, according to an indictment by the United States Government, Giannulli posed for a photo on an ergometer rowing machine. The photo was later submitted as part of her application to the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...
(USC) with the implication she was a competitive rower, though she was not and had no interest in becoming one. At the same time, it is alleged, her parents paid $500,000 in bribes to a coach at the university to designate her and her older sister Isabella as athletic prospects for the team, enabling them to gain admission to the school. According to the federal criminal complaint against her father, Olivia Jade was confused about how to complete the USC application, and an employee of the alleged conspiracy's ringleader ultimately had to fill it out on her behalf. ''
Teen Vogue ''Teen Vogue'' is an American online publication, formerly in print, launched in January 2003, as a sister publication to ''Vogue (magazine), Vogue'', targeted at teenagers. Like ''Vogue'', it included stories about fashion and celebrities. Since ...
'' has reported that "it is undetermined if Olivia Jade knew about the alleged scheme." Before starting classes at USC, Giannulli prompted criticism when she posted a statement to her YouTube channel in which she said, referring to her upcoming attendance at USC, "... I do want the experience of like game days, partying ... I don't really care about school, as you guys all know." According to ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...
'', Giannulli had been actively giving advice on applying to university to her social-media followers days before federal agents arrested her parents on fraud charges for their alleged involvement in the conspiracy. On March 13, 2019, media sources reported that when news of the scandal broke, Giannulli was in
the Bahamas The Bahamas (), officially the Commonwealth of The Bahamas, is an island country within the Lucayan Archipelago of the West Indies in the Atlantic Ocean, North Atlantic. It takes up 97% of the Lucayan Archipelago's land area and is home to ...
on
Rick Caruso Rick Joseph Caruso (born January 7, 1959) is an American businessman. A billionaire, he is the founder and former chief executive officer of Caruso, an American real-estate company. He is the chair of the board of trustees at the University o ...
's $100 million
yacht A yacht is a sailing or power vessel used for pleasure, cruising, or racing. There is no standard definition, though the term generally applies to vessels with a cabin intended for overnight use. To be termed a , as opposed to a , such a pleasu ...
. Giannulli is friends with Caruso's daughter Gianna, and Caruso is the
chairman The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...
of the USC
Board of Trustees A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...
. Olivia Jade is featured in Netflix's film
Operation Varsity Blues Varsity Blues may refer to: * Varsity Blues (film), ''Varsity Blues'' (film), a 1999 film starring James Van Der Beek * Varsity Blues (EP), ''Varsity Blues'' (EP), a 2002 EP by Murs * Toronto Varsity Blues, the sports teams of the University of Tor ...
that retraces Rick Singer's college admission scheme. The documentary recreates some wiretapped conversations obtained by the FBI between Singer and the many people he worked with and for including Olivia's parents,
Lori Loughlin Lori Anne Loughlin (; born July 28, 1964) is an American actress. From 1988 to 1995, she played Rebecca Donaldson Katsopolis on the ABC sitcom ''Full House'', and reprised the role for its Netflix sequel '' Fuller House'' (2016–2018). Loughlin ...
and
Mossimo Giannulli Mossimo Giannulli (born Massimo Giannulli; June 4, 1963) is an American fashion designer who founded Mossimo, a mid-range clothing company, in 1986. In March 2019, Giannulli and his wife, actress Lori Loughlin, were charged and arrested in conne ...
.


Repercussions

On March 14, 2019, two days after the scandal broke,
Sephora Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 340 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, n ...
distanced itself from Giannulli, announcing that the company would be ending its makeup partnership with her. TRESemmé also dropped her as a sales partner. Some media outlets had reported that Giannulli dropped out of USC due to fears of being "viciously bullied"; however, a university spokesperson later confirmed that Giannulli remained enrolled at the school. Giannulli was subjected to
public shaming Public humiliation or public shaming is a form of punishment whose main feature is dishonoring or disgracing a person, usually an offender or a prisoner, especially in a public place. It was regularly used as a form of judicially sanctioned puni ...
and generalized ridicule through social and traditional media after allegations of the scandal surfaced. Giannulli's social media platforms were inundated with critical comments and she ultimately disabled the comment features on her Instagram account. ''
Slate Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade regional metamorphism. It is the finest grained foliated metamorphic rock. ...
'' writer Heather Schwedel said that Giannulli checked "all the right boxes for ridicule", while comedian
John Oliver John William Oliver (born 23 April 1977) is a British-American comedian, writer, producer, political commentator, actor, and television host. Oliver started his career as a stand-up comedian in the United Kingdom. He came to wider attention ...
, speaking on ''
Last Week Tonight with John Oliver ''Last Week Tonight with John Oliver'' (often abridged as ''Last Week Tonight'') is an American late-night talk and news satire television program hosted by comedian John Oliver. The half-hour-long show premiered in April 2014 on HBO. ''Last Wee ...
'', opined that "death threats" were inappropriate but a limited period of joke-making at Giannulli's expense would be socially acceptable. On December 2, 2019, Giannulli broke her silence on the scandal in a video posted to her YouTube account titled "Hi Again." However, she did not address the scandal directly, saying in the video that she had been legally barred from doing so. USC scheduled a hearing in March 2019 to determine if Giannulli should be identified as a "disruptive individual", which could result in a lifetime ban from the university. In October 2019, the USC Registrar confirmed that Olivia and her sister were no longer enrolled at the university, but the university said that because of student privacy laws it would not confirm whether the sisters were expelled.


Career

While in high school, Giannulli started a lifestyle
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel. She then started an
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
account. Each account has over a million subscribers/followers and were monetized through commercial endorsements and advertisements for
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
,
Sephora Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 340 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, n ...
, and other companies. Giannulli appeared in a 2016 episode of the
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...
'' Tap that Awesome App'', competing for a prize for charity. In 2018, Giannulli trademarked "Olivia Jade" and "Olivia Jade Beauty". Her applications had at first not been processed by the
U.S. Patent and Trademark Office The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Alexa ...
due, in part, to what media outlets described as "poor punctuation." Her trademark application was approved in April 2019. In 2019 Giannulli opened an account on
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...
and has accumulated over 200k followers and over 3.9M likes. In September 2021, Giannulli was announced as one of the celebrities competing on
season 30 A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and po ...
of ''
Dancing with the Stars ''Dancing with the Stars'' is the name of various international television series based on the format of the British TV series '' Strictly Come Dancing'', which is distributed by BBC Studios, the commercial arm of the BBC. Currently the forma ...
''. She and her partner,
Val Chmerkovskiy Valentin Aleksandrovich "Val" Chmerkovskiy ( uk, Валентин Олександрович "Вал" Чмерковський; born March 24, 1986) is a Ukrainian-American professional dancer, best known for his appearances on the U.S. version ...
, were the eighth couple to be eliminated, ultimately finishing in 8th place.


References


External links

*
Olivia Jade's beauty channel
on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
* *
Olivia Jade
on
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...
{{DEFAULTSORT:Jade, Olivia 1999 births American YouTubers Beauty and makeup YouTubers American female YouTubers Lifestyle YouTubers Living people People from Los Angeles Place of birth missing (living people) Social media influencers University of Southern California alumni American people of Irish descent American people of Italian descent YouTube vloggers YouTube controversies Fashion YouTubers