Olive Young (

Hangul The Korean alphabet, known as Hangul, . Hangul may also be written as following South Korea's standard Romanization. ( ) in South Korea and Chosŏn'gŭl in North Korea, is the modern official writing system for the Korean language. The le ...

: 올리브영) is a health and beauty product store based in

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its eas ...

. Olive Young opened its first store in Sinsa-dong, Gangnam in December 1999 under the management of CJ Systems and pioneered Korea's health and beauty market. As of 2017, it was number one within its market. Olive Young's main slogan is "All live young with Olive Young." which reflects the main philosophy 'Natural Healthy' of Olive Young. In 2021, Olive Young is solidifying its No.1 position in the Korean H&B market, which was hit directly by Covid-19.

History

Olive Young's first store opened in 1999 in Sinsa. In 2002, the company established a joint venture with Dairy Farm International part of the

Jardine Matheson Jardine Matheson Holdings Limited (also known as Jardines) is a Hong Kong-based Bermuda-domiciled British multinational conglomerate. It has a primary listing on the London Stock Exchange and secondary listings on the Singapore Exchange and ...

Group. The joint venture was terminated in 2008, when Olive Young acquired the entirety of CJ company shares on the market. The company started importing organic cosmetics from Juice Beauty, a popular US cosmetics brand, in 2009. It released CJ ONE, an integrated membership service for CJ Systems, in 2010. In December 2014, Olive Young merged with CJ Systems and changed its name to CJ Olive Networks Co., Ltd. It introduced the electronic shelf labeling system to its stores in 2018. Olive Young launched the Global Mall in 2019 to realize a new brand message called "Global Lifestyle Platform to Propose Healthy Beauty." This can be seen as a leader in 'K-Life Style'.

Major business

Self-developed products

* Cosmetic accessories: cotton swabs, nail clippers, hair combs * Beauty supplies: sunscreen, mask packs, nose packs

Self-developed brands

* Color brands: Elle girl, WAKEMAKE, Color Gram * Skin care brands: Plant country, Bio Heal boH, Round Around, Dream Works Beauty Collection, Bring Green * Men's skin care brands: XTM Style homme

Exclusive sales products

Imported cosmetics: Cottage, Bull Dog, Yves Rocher, Saforelle, Rap Phyto, The Balm, Topicrem

General sales products

* Beauty Care: skin care, makeup, perfume, men's cosmetics, beauty accessories * Healthcare: health functional foods, health supplies, emergency supplies * Personal care: hair and body care, oral care, hygiene * Food: beverages, confectionery, processed foods * Sundries: household goods, personal belongings, cultural gift certificates

Past exclusive sales products

* Imported cosmetics: Sukin, Lanolips

References

Retail companies of South Korea Retail companies established in 1999 South Korean companies established in 1999 {{Retail-company-stub