Oleg Cassini
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Oleg Cassini (11 April 1913 – 17 March 2006) was a
fashion design Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and plac ...
er born to an aristocratic Russian family with maternal Italian ancestry. He came to the United States as a young man after starting as a designer in Rome, and quickly got work with Paramount Pictures. Cassini established his reputation by designing for films. He became particularly well known as a designer for
Jacqueline Kennedy Jacqueline Lee Kennedy Onassis ( ; July 28, 1929 – May 19, 1994) was an American socialite, writer, photographer, and book editor who served as first lady of the United States from 1961 to 1963, as the wife of President John F. Kennedy. A po ...
while she was
First Lady of the United States The first lady of the United States (FLOTUS) is the title held by the hostess of the White House, usually the wife of the president of the United States, concurrent with the president's term in office. Although the first lady's role has never ...
. The "Jackie Look" was to become highly influential and much admired. Among Cassini's inspirations were sports and Native American culture.


Early life

He was born in Paris as Oleg Aleksandrovich Loiewski, the elder son of Countess Marguerite Cassini and her husband Count Alexander Loiewski, a Russian diplomat, thereby obtaining the title of Count. His maternal grandfather Arthur Paul Nicholas Cassini, Marquis de Capuzzuchi di Bologna, Count Cassini, had been the Russian ambassador to the United States during the administrations of
William McKinley William McKinley (January 29, 1843September 14, 1901) was the 25th president of the United States, serving from 1897 until his assassination in 1901. As a politician he led a realignment that made his Republican Party largely dominant in ...
and
Theodore Roosevelt Theodore Roosevelt Jr. ( ; October 27, 1858 – January 6, 1919), often referred to as Teddy or by his initials, T. R., was an American politician, statesman, soldier, conservationist, naturalist, historian, and writer who served as the 26t ...
. Count Arthur Cassini signed the Treaty ending the war between Japan and China. His mother's family claimed Italian astronomer
Giovanni Domenico Cassini Giovanni Domenico Cassini, also known as Jean-Dominique Cassini (8 June 1625 – 14 September 1712) was an Italian (naturalised French) mathematician, astronomer and engineer. Cassini was born in Perinaldo, near Imperia, at that time in the C ...
as an ancestor. In 1918, the
Russian Revolution The Russian Revolution was a period of Political revolution (Trotskyism), political and social revolution that took place in the former Russian Empire which began during the First World War. This period saw Russia abolish its monarchy and ad ...
caused the Loiewski family to flee for their lives, leaving behind their wealth, lands, and homes. As a young child, Oleg saw his cousin shot to death. The family reached Denmark and next moved to Switzerland. The Greek Royal family invited them to Greece, but, while traveling through Italy, revolution began in Greece as well. They got off the train in
Florence Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...
, eventually settling there. In Italy the children started using the surname of Cassini. In his early youth, Cassini suffered a major accident, almost losing his leg. He spent much of a year in bed in recovery, during which time he studied history and read extensively, including authors such as American
James Fenimore Cooper James Fenimore Cooper (September 15, 1789 – September 14, 1851) was an American writer of the first half of the 19th century, whose historical romances depicting colonist and Indigenous characters from the 17th to the 19th centuries brought h ...
. He developed a love of history and the mysticism of Native American tribes. He also discovered American culture through the movies from the United States that were shown in Italy. When he started school, Oleg had to learn Italian, but he already knew Russian, French and Danish. His mother, Marguerite Cassini, founded her fashion house in Florence, gaining American clients from people she knew in Washington, D.C., as the daughter of the Count Arthur Cassini. Cassini played soccer with the teenage team, the "Boys" of Fiorentina, and was on the university track and ski teams. He also played tennis for the Italian Jr. Davis Cup team, becoming Italian Jr. Champion.


Education

Cassini studied Political Science at the
University of Florence The University of Florence (Italian: ''Università degli Studi di Firenze'', UniFI) is an Italian public research university located in Florence, Italy. It comprises 12 schools and has around 50,000 students enrolled. History The first universi ...
and became an accomplished equestrian. He studied fine art under painter
Giorgio de Chirico Giuseppe Maria Alberto Giorgio de Chirico ( , ; 10 July 1888 – 20 November 1978) was an Italian artist and writer born in Greece. In the years before World War I, he founded the '' scuola metafisica'' art movement, which profoundly influ ...
at the
Accademia di Belle Arti Firenze The Accademia di Belle Arti di Firenze ("academy of fine arts of Florence") is an instructional art academy in Florence, in Tuscany, in central Italy. It was founded by Cosimo I de' Medici in 1563, under the influence of Giorgio Vasari. M ...
. Eventually he started in fashion, studying under the French couturier,
Jean Patou Jean Patou (; 27 September 1887 – 8 March 1936) was a French fashion designer, and founder of the Jean Patou brand. Early life Patou was born in Paris, France in 1887. Patou's family's business was tanning and furs. Patou worked with his ...
. Cassini won a number of international fashion competitions in
Turin Turin ( , Piedmontese language, Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital ...
, including five first prizes in Mostra Della Moda for sketches and Most Creative Presentation for an evening dress painted in dramatic colors on silver foil, garnering a prize of 5,000 lire. Cassini opened his own boutique in Rome and designed for the local film industry as well as Roman society.


Move to America

Oleg became engaged to a debutante in Rome, Anna Donnina Toeplitz, and subsequently left for America after winning a duel. He sailed to America on the ''Saturnia'' and arrived in New York on Christmas Day 1936. His autobiography describes his possessions upon arrival in America as being limited to a tuxedo, two tennis rackets, a title, and talent. He briefly worked as a political cartoonist in
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
, upon his arrival prior to traveling to
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
.


Career


Hollywood, California

Upon arriving in California, Cassini began playing tennis at the West Side Tennis Club. After he competed in and won a doubles tournament, his partner introduced himself as the head of
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
, saying he was "looking for another designer". Cassini went to the studio the next day and got the job as a full designer for Paramount Pictures. In 1941, his first film was ''
I Wanted Wings ''I Wanted Wings'' is a 1941 American drama film directed by Mitchell Leisen and based on a book by Lieutenant Beirne Lay Jr. The film stars Ray Milland and William Holden. The supporting cast includes Wayne Morris, Brian Donlevy, Constance Moor ...
'', for which he created the look for its star, newcomer
Veronica Lake Constance Frances Marie Ockelman (November 14, 1922 – July 7, 1973), known professionally as Veronica Lake, was an American film, stage, and television actress. Lake was best known for her femme fatale roles in film noirs with Alan Ladd ...
. Cassini designed costumes for films including ''
The Shanghai Gesture ''The Shanghai Gesture'' is a 1941 American film noir directed by Josef von Sternberg and starring Gene Tierney, Walter Huston, Victor Mature, and Ona Munson. It is based on a Broadway play of the same name by John Colton, which was adapted fo ...
'' (1941), starring
Gene Tierney Gene Eliza Tierney (November 19, 1920 – November 6, 1991) was an American film and stage actress. Acclaimed for her great beauty, she became established as a leading lady. Tierney was best known for her portrayal of the title character in the ...
, ''
Tales of Manhattan ''Tales of Manhattan'' is a 1942 American anthology film directed by Julien Duvivier. Thirteen writers, including Ben Hecht, Alan Campbell, Ferenc Molnár, Samuel Hoffenstein, and Donald Ogden Stewart, worked on the six stories in this film. Ba ...
'' (1942) for
Rita Hayworth Rita Hayworth (born Margarita Carmen Cansino; October 17, 1918May 14, 1987) was an American actress, dancer and producer. She achieved fame during the 1940s as one of the era's top stars, appearing in 61 films over 37 years. The press coined th ...
, ''
The Razor's Edge ''The Razor's Edge'' is a 1944 novel by W. Somerset Maugham. It tells the story of Larry Darrell, an American pilot traumatized by his experiences in World War I, who sets off in search of some transcendent meaning in his life. The story beg ...
'' (1946), ''It's a Joke Son!'' (1947), ''Born to Speed'' (1947), ''
Lost Honeymoon ''Lost Honeymoon'' is a 1947 American screwball comedy film directed by Leigh Jason and starring Franchot Tone, Ann Richards and Tom Conway. The working title of the film was ''Amy Comes Across''.''AFI Catalog of Motion Pictures Produced in the ...
'' (1947), ''
The Ghost and Mrs. Muir ''The Ghost and Mrs. Muir'' is a 1947 American romantic fantasy film starring Gene Tierney and Rex Harrison. It was directed by Joseph L. Mankiewicz, and is based on a 1945 novel written by Josephine Leslie under the pseudonym of R.A. Dick. I ...
'' (1947), ''
That Wonderful Urge ''That Wonderful Urge'' is a 1948 20th Century Fox screwball comedy film directed by Robert B. Sinclair and starring Tyrone Power and Gene Tierney.''Harrison's Reports'' film review; November 27, 1948, page 190. It is a remake of '' Love Is News' ...
'' (1948), ''
Whirlpool A whirlpool is a body of rotating water produced by opposing currents or a current running into an obstacle. Small whirlpools form when a bath or a sink is draining. More powerful ones formed in seas or oceans may be called maelstroms ( ). ''Vo ...
'' (1949), ''
Night and the City ''Night and the City'' is a 1950 film noir directed by Jules Dassin and starring Richard Widmark, Gene Tierney and Googie Withers. It is based on the Night and the City (novel), novel of the same name by Gerald Kersh. Shot on location in Londo ...
'' (1950), ''
Where the Sidewalk Ends ''Where the Sidewalk Ends'' is a 1974 children's poetry collection written and illustrated by Shel Silverstein. It was published by Harper and Row Publishers. The book's poems address many common childhood concerns and also present purely fancif ...
'' (1950), as well as '' The Mating Season'', ''
Close to My Heart ''Close to My Heart'' is a 1951 American drama film directed by William Keighley, written by James R. Webb (based on his novel ''A Baby for Midge''), and starring Ray Milland and Gene Tierney. Plot Brad Sheridan (Milland), a newspaper columnist, ...
'', ''
On the Riviera ''On the Riviera'' is a 1951 Technicolor musical comedy film made by 20th Century Fox. Directed by Walter Lang and produced by Sol C. Siegel from a screenplay by Valentine Davies and Phoebe and Henry Ephron, it is the studio's fourth film base ...
'' (all 1951), '' Rampage'' (1963), ''
The Tammy Grimes Show ''The Tammy Grimes Show'' is an American sitcom starring Broadway actress Tammy Grimes that aired during the 1966–67 season on the ABC network. ''The Tammy Grimes Show'' was one of the few prime time series of the era canceled after only four e ...
'' (1966), ''The Day Dreamer'' (1966), ''Peligro ... ! Mujeres en acción'', (1967), ''
The Ambushers ''The Ambushers'' is a novel by Donald Hamilton first published in 1963, continuing the exploits of assassin Matt Helm. Plot introduction Matt Helm conducts a by-the-book assassination in the (fictional) Central American nation of Costa Verde. A ...
'' (1967) for
Dean Martin Dean Martin (born Dino Paul Crocetti; June 7, 1917 – December 25, 1995) was an American singer, actor and comedian. One of the most popular and enduring American entertainers of the mid-20th century, Martin was nicknamed "The King of Cool". M ...
, ''SOS Conspiracion Bikini'' (1967), '' The Sentinel'' (2006) for
Kim Basinger Kimila Ann Basinger ( ; born December 8, 1953) is an American actress and former fashion model. She has garnered acclaim for her work in film and television, for which she has received various accolades including an Academy Award, a Golden Glo ...
, and ''
Say It in Russian ''Say it in Russian'' is a 2007 American/French film, co-written and produced by Kenneth G. Eade, and starring Rade Šerbedžija, Faye Dunaway and Steven Brand. ''Say it in Russian'' is directed by Jeff Celentano, and edited by William M. And ...
'' (2007) for
Faye Dunaway Dorothy Faye Dunaway (born January 14, 1941) is an American actress. She is the recipient of List of awards and nominations received by Faye Dunaway, many accolades, including an Academy Awards, Academy Award, a Primetime Emmy Award, three Golden ...
. His designs are worn in the climactic scene of ''
Meet Joe Black ''Meet Joe Black'' is a 1998 American romantic fantasy film directed and produced by Martin Brest, and starring Brad Pitt, Anthony Hopkins, and Claire Forlani. The screenplay was written by Bo Goldman, Kevin Wade, Ron Osborn, and Jeff Reno, an ...
'' (1998) and throughout '' Ready or Not'' (2009). He worked for the major film studios and dressed numerous stars over the course of his career including
Audrey Hepburn Audrey Hepburn (born Audrey Kathleen Ruston; 4 May 1929 – 20 January 1993) was a British actress and humanitarian. Recognised as both a film and fashion icon, she was ranked by the American Film Institute as the AFI's 100 Years...100 Stars, t ...
,
Shirley Temple Shirley Temple Black (born Shirley Jane Temple;While Temple occasionally used "Jane" as a middle name, her birth certificate reads "Shirley Temple". Her birth certificate was altered to prolong her babyhood shortly after she signed with Fox in ...
,
Anita Ekberg Kerstin Anita Marianne Ekberg (; 29 September 193111 January 2015) was a Swedish actress active in American and European films, known for her beauty and stunning figure. She became prominent in her iconic role as Sylvia in the Federico Fellini ...
,
Janet Leigh Jeanette Helen Morrison (July 6, 1927 – October 3, 2004), known professionally as Janet Leigh, was an American actress, singer, dancer, and author. Her career spanned over five decades. Raised in Stockton, California, by working-class parents, ...
,
Loretta Young Loretta Young (born Gretchen Young; January 6, 1913 – August 12, 2000) was an American actress. Starting as a child, she had a long and varied career in film from 1917 to 1953. She won the Academy Award for Best Actress for her role in the fil ...
,
Rita Hayworth Rita Hayworth (born Margarita Carmen Cansino; October 17, 1918May 14, 1987) was an American actress, dancer and producer. She achieved fame during the 1940s as one of the era's top stars, appearing in 61 films over 37 years. The press coined th ...
,
Betty Grable Elizabeth Ruth Grable (December 18, 1916 – July 2, 1973) was an American actress, pin-up girl, dancer, model, and singer. Her 42 films during the 1930s and 1940s grossed more than $100 million; for 10 consecutive years (1942–1951) she reign ...
,
Joan Crawford Joan Crawford (born Lucille Fay LeSueur; March 23, ncertain year from 1904 to 1908was an American actress. She started her career as a dancer in traveling theatrical companies before debuting on Broadway. Crawford was signed to a motion pict ...
,
Marilyn Monroe Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...
,
Natalie Wood Natalie Wood ( Zacharenko; July 20, 1938 – November 29, 1981) was an American actress who began her career in film as a child and successfully transitioned to young adult roles. Wood started acting at age four and was given a co-starring r ...
,
Ursula Andress Ursula Andress (born 19 March 1936) is a Swiss-German actress, former model and sex symbol who has appeared in American, British and Italian films. Her breakthrough role was as Bond girl Honey Ryder in the first James Bond film, '' Dr. No'' (1962 ...
,
Jayne Mansfield Jayne Mansfield (born Vera Jayne Palmer; April 19, 1933 – June 29, 1967) was an American actress, singer, nightclub entertainer, and ''Playboy'' Playmate. A sex symbol of the 1950s and early 1960s while under contract at 20th Century Fox, Man ...
,
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,
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,
Suzy Parker Suzy Parker (born Cecilia Ann Renee Parker; October 28, 1932 – May 3, 2003) was an American model and actress active from 1947 until 1970. Her modeling career reached its zenith during the 1950s, when she appeared on the covers of dozens of ma ...
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,
Kim Basinger Kimila Ann Basinger ( ; born December 8, 1953) is an American actress and former fashion model. She has garnered acclaim for her work in film and television, for which she has received various accolades including an Academy Award, a Golden Glo ...
,
Carroll Baker Carroll Baker (born May 28, 1931) is an American former actress. After studying under Lee Strasberg at the Actors Studio, Baker began performing on Broadway in 1954. From there, she was recruited by director Elia Kazan to play the lead in t ...
and
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
.


World War II

After the
attack on Pearl Harbor The attack on Pearl HarborAlso known as the Battle of Pearl Harbor was a surprise military strike by the Imperial Japanese Navy Air Service upon the United States against the naval base at Pearl Harbor in Honolulu, Territory of Hawaii, j ...
, Cassini quickly enlisted in the war effort. Initially, he joined the
United States Coast Guard The United States Coast Guard (USCG) is the maritime security, search and rescue, and law enforcement service branch of the United States Armed Forces and one of the country's eight uniformed services. The service is a maritime, military, mult ...
, but he later served in the
U.S. Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cl ...
as a cavalry officer. He reached the rank of
first lieutenant First lieutenant is a commissioned officer military rank in many armed forces; in some forces, it is an appointment. The rank of lieutenant has different meanings in different military formations, but in most forces it is sub-divided into a s ...
. Cassini became a United States citizen (in December 1941/January 1942, losing his titles of nobility); he was commissioned as a first Lieutenant at
Fort Riley Fort Riley is a United States Army installation located in North Central Kansas, on the Kansas River, also known as the Kaw, between Junction City and Manhattan. The Fort Riley Military Reservation covers 101,733 acres (41,170 ha) in Gear ...
,
Kansas Kansas () is a state in the Midwestern United States. Its capital is Topeka, and its largest city is Wichita. Kansas is a landlocked state bordered by Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the ...
. After serving five years in the U.S. Cavalry, Cassini moved to
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
in 1952 to open his own fashion house on Seventh Avenue, the center of the fashion industry.


New York, New York

After the war, Cassini designed ready-to-wear dresses while continuing to design for television, motion pictures, and
Broadway theatre Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...
. According to his autobiography,
Jack L. Warner Jack Leonard Warner (born Jacob Warner; August 2, 1892 – September 9, 1978) was a Canadian-American film executive, who was the president and driving force behind the Warner Bros. Studios in Burbank, California. Warner's career spanned some ...
offered Cassini the position of head of design for
Warner Bros. Studios Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
proclaiming, "You're better than Errol Flynn". He remained in New York rather than work with Warner Brothers and opened his own designer brand. Cassini had enough money to launch one line, his first Collection, which was received with rave reviews.Lord & Taylor Lord & Taylor was the oldest brick and mortar department store in the United States, in business from 1826 to 2020. The brand was purchased during former owner Le Tote's 2020 liquidation bankruptcy and relaunched by new owner, Saadia Group, as ...
, Dorothy Shaver, provided the Oleg Cassini Collection the entirety of the store's Fifth Avenue store front windows to launch the collection. Cassini also took his designs "on the road" to his customers in trunk shows and special fashion events in order to promote the new lines. The in store events evolved into the emerging medium of television and Cassini displayed his product on
Steve Allen Stephen Valentine Patrick William Allen (December 26, 1921 – October 30, 2000) was an American television personality, radio personality, musician, composer, actor, comedian, and writer. In 1954, he achieved national fame as the co-cre ...
,
Jack Paar Jack Harold Paar (May 1, 1918 – January 27, 2004) was an American talk show host, author, radio and television comedian, and film actor. He was the second host of ''The Tonight Show'' from 1957 to 1962. ''Time'' magazine's obituary of Paar repo ...
,
Dinah Shore Dinah Shore (born Frances Rose Shore; February 29, 1916 – February 24, 1994) was an American singer, actress, and television personality, and the top-charting female vocalist of the 1940s. She rose to prominence as a recording artist during ...
,
Phil Donahue Phillip John Donahue (born December 21, 1935) is an American media personality, writer, film producer and the creator and host of ''The Phil Donahue Show''. The television program, later known simply as ''Donahue'', was the first talk show forma ...
, and ''
Good Morning America ''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. Th ...
''. ''
The Tonight Show Starring Johnny Carson ''The Tonight Show Starring Johnny Carson'' was an American late-night talk show hosted by Johnny Carson on NBC, the third iteration of the ''Tonight Show'' franchise. The show debuted on October 1, 1962, and aired its final episode on May 22, ...
'' provided nightly recognition as Carson had a line designed for him by Cassini, which he wore exclusively for the show. His reputation developed as a result of his genius for original spontaneous design and in 1953, shortly before her marriage to John Kennedy, Cassini met Jacqueline Bouvier, named by his brother, society columnist Cholly Knickerbocker as "Queen Deb of the Year" in 1947.


Secretary of Style to the White House

Cassini's appointment by Jacqueline Kennedy as her exclusive couturier in 1961 dubbed him her "Secretary of Style" and provided him a position of prestige. "We are on the threshold of a new American elegance thanks to Mrs. Kennedy's beauty, naturalness, understatement, exposure and symbolism," Cassini said when his selection as the couturier to shape the entire look of the
First Lady First lady is an unofficial title usually used for the wife, and occasionally used for the daughter or other female relative, of a non-monarchical A monarchy is a form of government in which a person, the monarch, is head of state fo ...
was announced. Utilizing the technique and high fashion fabrics of French couture, Cassini's unique designs for Jacqueline Kennedy ushered in a new era of timeless simplicity based on clean lines and crisp forms and opulent and luxurious fabrics. Cassini brought American design to the world stage as the First Lady's identity became synonymous with sophistication and taste. The "Jackie look" that he created was copied by women all over the world. Cassini visualized her as an American Queen and Mrs. Kennedy acknowledged that "Oleg dressed me for the part". The publicity Cassini derived from his work for Mrs. Kennedy led women from 18 to 80 to copy the look of simple, geometric dresses in sumptuous fabrics and
pillbox hat A pillbox hat is a small hat, usually worn by women, with a flat crown, straight, upright sides, and no brim. It is named after the small cylindrical or hexagonal cases that were used for storing or carrying a small number of pills.
s with an elegant coiffure. Meticulously tailored and featuring oversized buttons and boxy jackets, as well as occasionally dramatic
décolletage Cleavage is the narrow depression or hollow between the breasts of a woman. The superior portion of cleavage may be accentuated by clothing such as a low-cut neckline that exposes the division, and often the term is used to describe the low neck ...
. Cassini designed a reported 300 outfits for the First Lady, including a much-copied coat made of leopard pelts and a Swiss double satin white gown decorated by a single cocarde which she wore to the Inaugural Gala Ball in 1961. This was Mrs. Kennedy's first official appearance as First Lady Elect. The dress was subsequently named one of the "50 Dresses that Changed the World" by the Design Museum in England. In 1961,
Eugenia Sheppard Eugenia Benbow Sheppard (July 24, 1899 – November 11, 1984) was an American fashion writer and newspaper columnist for some 80 newspapers (including the ''Columbus Dispatch'', ''New York Post'', '' The Boston Post'', and most notably, the ''New ...
announced in the ''
New York Herald Tribune The ''New York Herald Tribune'' was a newspaper published between 1924 and 1966. It was created in 1924 when Ogden Mills Reid of the ''New-York Tribune'' acquired the ''New York Herald''. It was regarded as a "writer's newspaper" and competed ...
'', "According to Tobe's most recent coast to coast survey, the best known name in American fashion is Oleg Cassini."


Designer licensing

Cassini became known primarily for his licensing agreements. He was the recipient of a Doctorate of Fine Arts, in 1989, His name adorned everything from luggage to nail polish, as well as special luxurious
coupé A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...
versions of the 1974 and 1975
AMC Matador The AMC Matador is a car model line that was manufactured and marketed by American Motors Corporation (AMC) across two generations, 1971–1973 (mid-size) and 1974–1978 (full-size), in two-door hardtop (first generation) and coupe (second gen ...
automobile. Outside, striping, rub rails, wheel covers and a crest mark the Matador as Cassini's. He helped promote the car in AMC's advertising. The special Oleg Cassini Matador was positioned in the popular and highly competitive "
personal luxury car Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and ma ...
" market segment. The "distinctive" styling of the Cassini "designer editions" merit collector interest


Recognition


Milestones

In 1960, with his younger brother, society columnist
Igor Igor may refer to: People * Igor (given name), an East Slavic given name and a list of people with the name * Mighty Igor (1931–2002), former American professional wrestler * Igor Volkoff, a professional wrestler from NWA All-Star Wrestling * ...
, Oleg opened Le Club in Manhattan, which becomes a leading private club with such members as
Gianni Agnelli Giovanni "Gianni" Agnelli (; 12 March 192124 January 2003), nicknamed ("The Lawyer"), was an Italian industrialist and principal shareholder of Fiat. As the head of Fiat, he controlled 4.4% of Italy's GDP, 3.1% of its industrial workforce a ...
,
Stavros Niarchos Stavros Spyrou Niarchos ( el, Σταύρος Σπύρου Νιάρχος, ; 3 July 1909 – 15 April 1996) was a Greek billionaire shipping tycoon. Starting in 1952, he had the world's biggest supertankers built for his fleet. Propelled by both ...
,
Aristotle Onassis Aristotle Socrates Onassis (, ; el, Αριστοτέλης Ωνάσης, Aristotélis Onásis, ; 20 January 1906 – 15 March 1975), was a Greek-Argentinian shipping magnate who amassed the world's largest privately-owned shipping fleet and wa ...
, and
Ray Stark Raymond Otto Stark (October 3, 1915 – January 17, 2004) was one of the most successful and prolific independent film producers in postwar Hollywood. Stark's background as a literary and theatrical agent prepared him to produce some of the most ...
. In 1960 Oleg Cassini was named personal couturier by Mrs. Kennedy, launching the Jackie look in 1961. He was awarded the Chicago Gold Coast Award for Excellence in Design. In 1962, he was awarded the National Cystic Fibrosis Distinguished Service Citation. In 1967, he created deep tonal shirts for men adding special colors where there had only been white. The sales of dress shirts rose dramatically, and the look was launched on ''
The Tonight Show ''The Tonight Show'' is an American late-night talk show that has aired on NBC since 1954. The show has been hosted by six comedians: Steve Allen (1954–1957), Jack Paar (1957–1962), Johnny Carson (1962–1992), Jay Leno (1992–2009 and 201 ...
'', Starring
Johnny Carson John William Carson (October 23, 1925 – January 23, 2005) was an American television host, comedian, writer and producer. He is best known as the host of ''The Tonight Show Starring Johnny Carson'' (1962–1992). Carson received six Pr ...
. Oleg created the "Johnny Carson" line of Men's wear. In 1968, the Peacock Revolution is hailed by Newsweek, wherein Cassini is credited with leading a revolution in men's fashion worldwide. The "Competitors" Collection menswear campaign was also launched by Cassini. It featured icons of sport wearing Cassini including:
Ted Turner Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour United States cable news, cable news ch ...
for sailing,
Bob Hope Leslie Townes "Bob" Hope (May 29, 1903 – July 27, 2003) was a British-American comedian, vaudevillian, actor, singer and dancer. With a career that spanned nearly 80 years, Hope appeared in more than 70 short and feature films, with 5 ...
and
Raymond Floyd Raymond Loran Floyd (born September 4, 1942) is an American retired golfer who has won numerous tournaments on both the PGA Tour and Senior PGA Tour, including four majors and four senior majors. He was inducted into the World Golf Hall of Fame ...
for golf,
Michael Jordan Michael Jeffrey Jordan (born February 17, 1963), also known by his initials MJ, is an American businessman and former professional basketball player. His biography on the official NBA website states: "By acclamation, Michael Jordan is the g ...
for basketball,
Mario Andretti Mario Gabriele Andretti (born February 28, 1940) is an Italian-born American former racing driver. One of the most successful drivers in the history of motorsports, Andretti is one of only two drivers to have won races in Formula One, IndyCar, t ...
for racing,
Gary Carter Gary Edmund Carter (April 8, 1954 – February 16, 2012) was an American professional baseball catcher whose 19-year Major League Baseball (MLB) career was spent primarily with the Montreal Expos and New York Mets. Nicknamed "the Kid" for his y ...
for baseball,
Lynn Swann Lynn Curtis Swann (born March 7, 1952) is an American former football player, broadcaster, politician, and athletic director, best known for his association with the University of Southern California and the Pittsburgh Steelers. He served on the ...
and
Lawrence Taylor Lawrence Julius Taylor (born February 4, 1959), nicknamed "L.T.", is an American former professional football player who spent his entire career as an outside linebacker for the New York Giants ( 1981–1993) in the National Football League (NF ...
for football and
Charlton Heston Charlton Heston (born John Charles Carter; October 4, 1923April 5, 2008) was an American actor and political activist. As a Hollywood star, he appeared in almost 100 films over the course of 60 years. He played Moses in the epic film ''The Ten C ...
,
Regis Philbin Regis Francis Xavier Philbin (; August 25, 1931 – July 25, 2020)Archived aGhostarchiveand thWayback Machine was an American television presenter, talk show host, game show host, comedian, actor, and singer. Once called "the hardest working ma ...
, and
Kenny Rogers Kenneth Ray Rogers (August 21, 1938 – March 20, 2020) was an American singer, songwriter, and actor. He was inducted into the Country Music Hall of Fame in 2013. Rogers was particularly popular with country audiences but also charted mo ...
for tennis. In 2003 The Council of Fashion Designers of America Board of Directors noted Cassini's extraordinary design achievements with their first ever, Board of Directors Special Tribute. The presentation was made to Oleg by President
Stan Herman Stan M. Herman (born September 17, 1928) is an American fashion designer. He was President of the Council of Fashion Designers of America (CFDA), a position he held until 2006 at which time Diane von Fürstenberg took over the position. He is al ...
and Diane von Furstenberg. In 2003, Cassini was crowned King of the Beaux Arts Ball.


Sportsman

Oleg Cassini excelled at tennis and competed seriously since his early days as a ranked Italian Junior Davis Cup player. His skill at tennis led to a fortuitous design connection. Recounted in his autobiography, newly arrived in Hollywood, Cassini played tennis at the prestigious
West Side Tennis Club The West Side Tennis Club is a private tennis club located in Forest Hills, Queens, Forest Hills, a neighborhood in the New York City Borough (New York City), borough of Queens. The club has 38 tennis courts in all four surfaces (clay court, H ...
which led to a doubles game with the head of Paramount Pictures. Decades later, Cassini also created collections of printed and multi color tennis wear, bringing 'color to the court'. He is noted for having outfitted the US Davis Cup team and for participating in celebrity pro-am tournaments such as the
Alan King Alan King (born Irwin Alan Kniberg; December 26, 1927 – May 9, 2004) was an American actor and comedian known for his biting wit and often angry humorous rants. King became well known as a Jewish comedian and satirist. He was also a serious ac ...
Tournament in Las Vegas. Cassini also participated and won the 5th Annual RFK Pro Celebrity Tennis Tournament in 1976. The silver winner's cup was presented to him personally by Jackie Kennedy Onassis. Cassini competed professionally in the sport of
harness racing Harness racing is a form of horse racing in which the horses race at a specific gait (a trot or a pace). They usually pull a two-wheeled cart called a sulky, or spider, or chariot occupied by a driver. In Europe, and less frequently in Australi ...
. In 1985 he earned a professional harness racer license and won races at the
Meadowlands Raceway The Meadowlands Racetrack (currently referred to as Meadowlands Racing & Entertainment) is a horse racing track at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. The track hosts both thoroughbred racing and harness ...
,
Yonkers Raceway Yonkers Raceway & Empire City Casino, founded in 1899 as the Empire City Race Track, is a one-half-mile standardbred harness racing dirt track and slots racino located at the intersection of Central Park Avenue and Yonkers Avenue in Yonkers, New Y ...
,
Freehold Raceway Freehold Raceway is a half-mile racetrack in Freehold Borough, New Jersey, and is the oldest racetrack in the United States. Horseraces have been taking place at Freehold Raceway since the 1830s. The Monmouth County Agricultural Society was for ...
,
Monticello Raceway Monticello Gaming and Raceway is a harness racing track and racino in Monticello, Sullivan County, New York. It is off Exit 104 of Route 17 (future Interstate 86), on New York State Route 17B. The racetrack is nicknamed "The Mighty M" and races ...
, and
Roosevelt Raceway Roosevelt Raceway was a race track located just outside the village of Westbury on Long Island, New York. Initially created as a venue for motor racing, it was converted to a ½-mile harness racing facility (the actual circumference was 100 fee ...
. He received awards in recognition of his efforts to support equine charities from "HORSE" and "The Equine Society" which recognized Cassini with its Man of the year award. He participated in golfing events, scoring three holes in one at the Deepdale Golf Club and one hole in one at the Westhampton Golf Club. Cassini also participated in the ABC TV Superstars Competition.


Humanitarian

Oleg Cassini received the
James Herriot James Alfred Wight (3 October 1916 – 23 February 1995), better known by his pen name James Herriot, was a British veterinary surgeon and author. Born in Sunderland, Wight graduated from Glasgow Veterinary College in 1939, returning to Engl ...
Award (''All Creatures Great and Small'') as the Man of the Year from the Humane Society of the United States for his work and care for animals. He created collections of manmade fashion fur, the 'evolutionary furs'. In 1999, he was awarded the Humanitarian Award at a fashion show and Gala at the National Building Museum in Washington, DC, honorary chairpersons
Eunice Shriver Eunice Mary Kennedy Shriver (July 10, 1921 – August 11, 2009) was an American philanthropist and a member of the Kennedy family. She was the founder of the Special Olympics, a sports organization for persons with physical and intellectual disa ...
and Senator
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician who served as a United States senator from Massachusetts for almost 47 years, from 1962 until his death in 2009. A member of the Democratic ...
, show hosted by
Montel Williams Montel Brian Anthony Williams (born July 3, 1956) is an American television host, actor and motivational speaker. He is known for hosting the long-running daytime tabloid talk show ''The Montel Williams Show'', which ran in syndication from 1991 ...
. Among the 40 models were movie star
Tippi Hedren Nathalie Kay "Tippi" Hedren (born January 19, 1930) is an American actress, animal rights activist, and former fashion model. A successful fashion model who appeared on the front covers of ''Life'' and '' Glamour'' magazines, among others, Hed ...
. In his own words "What we're designing is as elegant and attractive as fur and eliminates the enormous cruelty that goes on in the killing of animals for fur." In his autobiography Cassini claims to have suggested to President Kennedy that he take steps to organize The Bureau of Indian Affairs, the action which led to the
American Indian Movement The American Indian Movement (AIM) is a Native American grassroots movement which was founded in Minneapolis, Minnesota in July 1968, initially centered in urban areas in order to address systemic issues of poverty, discrimination, and police ...
. Cassini was named an honorary member of the
Chickasaw The Chickasaw ( ) are an indigenous people of the Southeastern Woodlands. Their traditional territory was in the Southeastern United States of Mississippi, Alabama, and Tennessee as well in southwestern Kentucky. Their language is classified as ...
and
Navajo The Navajo (; British English: Navaho; nv, Diné or ') are a Native American people of the Southwestern United States. With more than 399,494 enrolled tribal members , the Navajo Nation is the largest federally recognized tribe in the United ...
nations in 1981 due to his fund raising and organization of gala charity events for the tribes. Cassini and his brother, Igor under the pen name of society columnist Cholly Knickerbocker, threw "The Knickerbocker Charity Balls" to raise money for the tribes.


Books and television

An author of best-selling books, ''In My Own Fashion'', ''A Thousand Days of Magic: Dressing Jacqueline Kennedy for the White House'' a book which is a tribute to Jacqueline Kennedy and reflects the "Camelot Era" and the "Jackie Look", and ''Oleg Cassini: The Wedding Dress''. Cassini appeared on hundreds of television shows worldwide in many languages and also hosted a special 13-part TV series, ''Conversations with Cassini'', on the Arts & Entertainment Network.


Personal life

On September 2, 1938, in
Elkton, Maryland Elkton is a town in and the county seat of Cecil County, Maryland, Cecil County, Maryland, United States. The population was 15,443 at the 2010 United States Census, 2010 census. It was formerly called Head of Elk because it sits at the head of na ...
, Cassini became the husband of Mary "Merry" Fahrney (1910-1974). The couple divorced in 1940. Cassini married actress
Gene Tierney Gene Eliza Tierney (November 19, 1920 – November 6, 1991) was an American film and stage actress. Acclaimed for her great beauty, she became established as a leading lady. Tierney was best known for her portrayal of the title character in the ...
, on June 2, 1941. Their daughter, Antoinette Daria, was born on 15 October 1943 blind, deaf and with severe brain damage. She died on 11 September 2010. The couple separated on 20 October 1946, and entered into a property settlement agreement on 10 November 1946 in which Cassini's fifty percent share of the marital estate was dedicated to the ongoing care of Daria. Tierney won an uncontested divorce in California on 13 March 1947, and the divorce would have been finalized one year later, on 13 March 1948. However, according to Cassini's diary, they reconciled some months before that. They announced that they were back together in April 1948. Gossip columnist
Hedda Hopper Hedda Hopper (born Elda Furry; May 2, 1885February 1, 1966) was an American gossip columnist and actress. At the height of her influence in the 1940s, her readership was 35 million. A strong supporter of the House Un-American Activities Committ ...
reported the news in the ''Los Angeles Times'' on 9 April 1948. Their second daughter, Christina "Tina" was born on 19 November 1948 and died in 2015. They finally divorced in 1953. After his divorce from
Gene Tierney Gene Eliza Tierney (November 19, 1920 – November 6, 1991) was an American film and stage actress. Acclaimed for her great beauty, she became established as a leading lady. Tierney was best known for her portrayal of the title character in the ...
, Cassini dated and was engaged to
Grace Kelly Grace Patricia Kelly (November 12, 1929 – September 14, 1982) was an American actress who, after starring in several significant films in the early to mid-1950s, became Princess of Monaco by marrying Prince Rainier III in April 1956. Kelly ...
.
Susanna Moore Susanna Moore (born December 9, 1945) is an American writer and teacher. Born in Pennsylvania but raised in Hawaii, Moore worked as a model and script reader in Los Angeles and New York City before beginning her career as a writer. Her first nove ...
claims that she was raped by Cassini. He and Tierney remained cordial until her 1991 death, when she bequeathed one dollar to their daughter Daria and the residual to Christina. In 1971, Cassini married model Marianne Nestor. Beginning in 1971, Marianne operated the licensing and public relations portion of the brand, which they famously defended. Their marriage was kept secret until after his death; Marianne and his daughter Tina engaged in a bitter court battle over the estate. The status of that struggle was updated in an article in '' Vanity Fair'' in 2010. Christina died in 2015. A piece in ''
Newsday ''Newsday'' is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout the New York metropolitan area. The slogan of the newspaper is "Newsday, Your Eye on LI", and f ...
'', updated in September 2018, updated the history of the legal battle; at the time Marianne was in jail for refusing to comply with a court order. Cassini's estate was auctioned by Doyle in June 2019.


Death

Oleg Cassini died from complications of an
aneurysm An aneurysm is an outward bulging, likened to a bubble or balloon, caused by a localized, abnormal, weak spot on a blood vessel wall. Aneurysms may be a result of a hereditary condition or an acquired disease. Aneurysms can also be a nidus (s ...
in
Manhasset, New York Manhasset is a Hamlet (New York), hamlet and census-designated place (CDP) in Nassau County, New York, Nassau County, on the North Shore (Long Island), North Shore of Long Island, in New York (state), New York. It is considered the anchor communi ...
, in 2006 at age 92. He is survived by his wife, Marianne.


See also


References


External links

* * *
''New York Times'' filmography


in ''
Columbia Encyclopedia The ''Columbia Encyclopedia'' is a one-volume encyclopedia produced by Columbia University Press and, in the last edition, sold by the Gale Group. First published in 1935, and continuing its relationship with Columbia University, the encyclopedi ...
'' {{DEFAULTSORT:Cassini, Oleg 1913 births 2006 deaths American fashion designers United States Army personnel of World War II American people of Russian descent Burials at the Cemetery of the Holy Rood Deaths from aneurysm French emigrants to the United States Russian Christians Counts of the Russian Empire People with acquired American citizenship United States Army officers White Russian emigrants to the United States White Russian emigrants to Italy Emigrants from the Russian Empire to Italy