''Old Gold on Broadway'' was a 1927–28 radio series which, beginning in October 1927, broadcast live from inside New York theaters, sponsored by

Old Gold Cigarettes Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. The company had two operating segments: cigarettes and electronic cigarettes. The ...

. In one of the earliest programs, an excerpt from the ''

Ziegfeld Follies The ''Ziegfeld Follies'' was a series of elaborate theatrical revue productions on Broadway in New York City from 1907 to 1931, with renewals in 1934 and 1936. They became a radio program in 1932 and 1936 as ''The Ziegfeld Follies of the Air ...

'' with

Eddie Cantor Eddie Cantor (born Isidore Itzkowitz; January 31, 1892 – October 10, 1964) was an American comedian, actor, dancer, singer, songwriter, film producer, screenwriter and author. Familiar to Broadway, radio, movie, and early television audiences, ...

was heard directly from the stage of the

New Amsterdam Theatre The New Amsterdam Theatre is a Broadway theater on 214 West 42nd Street, at the southern end of Times Square, in the Theater District of Manhattan in New York City. One of the oldest surviving Broadway venues, the New Amsterdam was built from ...

. The program featured a "welcome home" to New York City's Mayor, James J. Walker. The show aired on WEAF and four other radio stations. On October 22, 1927, the entire second act of ''My Princess'' was broadcast from the stage of the Shubert Theater, and the second act of the Shubert production of ''The Love Call'' was broadcast in November 1927.

References

See also