Olcay Gülşen, also known as OJ Gulsen, (born 20 July 1980) is a Dutch

fashion design Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and plac ...

er. She was the owner of fashion label "SuperTrash" from 2009 to 2018.

Life and career

Olcay Gulsen's parents are Kurdish born in Turkey. Gulsen was born in

Waalwijk Waalwijk () is a municipality and a city in the southern Netherlands. It had a population of in and is located near the motorways A59 and N261. The villages of Capelle, Vrijhoeve-Capelle, Sprang (the former municipality of Sprang-Capelle) and W ...

. She has four sisters (Dolshe, Georgina, Venus and Jasmin) and a brother (Gökhan). In 2002, Olcay Gulsen graduated from her Human Resource course. After graduation she moved to

Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...

to start her first company, a HRM agency called Chill Agency, at the age of 21. She went on to start her second company named 2Stepzahead, importing international fashion brands. This gave her the opportunity to take on her third and biggest project to date: a fashion brand named SuperTrash. As of 2010, SuperTrash is sold in more than 2,000 sales points in 24 countries in Europe and America. In February 2018 Olcay left SuperTrash. Four weeks later the company filed for bankruptcy leaving behind EUR 11 million of debt.

Awards

* 2008: Jackie Magazine – Fashion Entrepreneur of the Year * 2010: Amsterdam Business Award * 2010: Marie Claire Prix de la Mode – Best Fashion Entrepreneur of 2010

Collaborations

*2009: Olcay becomes the face of the new Philips Senseo coffee maker *2010: SuperTrash creates a Special Edition Dutch Dress for Bavaria *2010: Olcay becomes the face of Samsung *2012: SuperTrash creates a European Championship dress for Albert Heijn *2013: SuperTrash creates a dress to celebrate the 25th anniversary of Disneyland Paris *2013: Olcay becomes ambassador for the first Global Kids Fashion Week in London *2013: Olcay becomes ambassador for international non-profit foundation Challenge Day

Television appearances

* 2009: ''Hollands Next Top Model'': guest jury member * 2010: ''Project Catwalk'': guest jury member * 2010: ''De Wereld Draait Door'' – regular guest * 2011: ''Project Catwalk The Netherlands'' – Main jury member * 2012: ''The Face'': Olcay becomes a main mentor * 2013: ''The Daily Buzz'': Olcay has her own fashion segment on the US show * 2018: "Wie is de Mol" contestant

SuperTrash

The SuperTrash brand specializes in dresses, tops and pants. A shoe line was added to the collection in 2009, featuring primarily high-heeled shoes supplemented by glamorous flats. Later that year a denim collection named STenim was launched. In 2010, five brand stores were opened in The Netherlands (

Utrecht Utrecht ( , , ) is the List of cities in the Netherlands by province, fourth-largest city and a List of municipalities of the Netherlands, municipality of the Netherlands, capital and most populous city of the Provinces of the Netherlands, pro ...

–

The Hague The Hague ( ; nl, Den Haag or ) is a city and municipality of the Netherlands, situated on the west coast facing the North Sea. The Hague is the country's administrative centre and its seat of government, and while the official capital of ...

– Laren –

Maastricht Maastricht ( , , ; li, Mestreech ; french: Maestricht ; es, Mastrique ) is a city and a municipality in the southeastern Netherlands. It is the capital and largest city of the province of Limburg. Maastricht is located on both sides of the ...

–

Eindhoven Eindhoven () is a city and municipality in the Netherlands, located in the southern province of North Brabant of which it is its largest. With a population of 238,326 on 1 January 2022,Ibiza Ibiza (natively and officially in ca, Eivissa, ) is a Spanish island in the Mediterranean Sea off the eastern coast of the Iberian Peninsula. It is from the city of Valencia. It is the third largest of the Balearic Islands, in Spain. Its l ...

and several shop-in-shops. Additionally, an

and

Rotterdam Rotterdam ( , , , lit. ''The Dam on the River Rotte'') is the second largest city and municipality in the Netherlands. It is in the province of South Holland, part of the North Sea mouth of the Rhine–Meuse–Scheldt delta, via the ''"N ...

Brand Store opened in 2011. In 2012 the label expanded internationally, opening up a store and Headquarters on London's Carnaby Street and New York's Prince Street (permanently closed). In total there are now 15 brand stores internationally, including Antwerp, Gent and Wijnegem in Belgium. The brand also introduced its new label ST. Girls in 2012 to fashionably dress 6- to 16-year-olds. SuperTrash has also launched its own fragrance, ''Phenomenal'' and a range of nail polishes. In 2013 SuperTrash has evolved into a lifestyle brand instead of primarily a fashion label.

Personal

Olcay Gulsen lives in

and

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, was engaged to

millionaire A millionaire is an individual whose net worth or wealth is equal to or exceeds one million units of currency. Depending on the currency, a certain level of prestige is associated with being a millionaire. In countries that use the short scal ...

footballer A football player or footballer is a sportsperson who plays one of the different types of football. The main types of football are association football, American football, Canadian football, Australian rules football, Gaelic football, rugby le ...

Edgar Davids Edgar Steven Davids (; born 13 March 1973) is a Dutch-Surinamese former professional footballer and current coach. After beginning his career with Ajax, winning several domestic and international titles, he subsequently played in Italy for AC Mi ...

in 2006 but they split in 2012 which was seen on

Dutch Dutch commonly refers to: * Something of, from, or related to the Netherlands * Dutch people () * Dutch language () Dutch may also refer to: Places * Dutch, West Virginia, a community in the United States * Pennsylvania Dutch Country People E ...

television

RTL Boulevard ''RTL Boulevard'' is a daily television programme on the Dutch TV channel RTL 4. It was set up as a television equivalent of a tabloid, with a lot of airy subjects, news items and gossip about the stars, fashion and criminality. The programme ...

. In 2019 she has a relationship with radio deejay

Ruud de Wild Ruud and Rud are surnames of Norwegian origin. Both are also Norwegian place names of numerous farmsteads named Rud or Ruud from Old Norse ''ruð'' meaning clearing. Ruud is also a Dutch masculine given name meaning "famous wolf" although it is also ...

References

External links

Interview with Dutch newspaper 'De ondernemer'
{{DEFAULTSORT:Gulsen, Olcay 1980 births Living people Dutch people of Kurdish descent Dutch fashion designers Association footballers' wives and girlfriends People from Waalwijk