Olaplex is a hair care brand founded in 2014 by Dean Christal. The product was developed by two chemists, Eric Presley and

Craig Hawker Craig Jon Hawker (born 11 January 1964) is an Australian-born chemist. His research has focused on the interface between organic and polymer chemistry, with emphasis on the design, synthesis, and application of well-defined macromolecular struc ...

, and is advertised to rebuild broken bonds in hair caused by chemical, thermal, and mechanical damage.

History

Olaplex was founded in 2014 by Dean Christal. In 2019, Olaplex was acquired by

Advent International Advent International is a global private equity firm focused on buyouts of companies in Western and Central Europe, North America, Latin America and Asia. The firm focuses on international buyouts, growth and strategic restructuring in five core ...

. JuE Wong was the CEO from 2020 until 2023. In October 2023, Olaplex announced that Amanda Baldwin, former CEO of Supergoop, would be taking over in 2024 as CEO of Olaplex.

John Bilbrey John P. Bilbrey ("J.P") was the president and CEO of The Hershey Company from May 17, 2011, to March 2017. Bilbrey is currently the interim chief executive officer for Olaplex, where he was previously the executive officer on the board. Career In ...

, executive chair on the board, will serve as interim CEO until 2024.

Ingredients

All Olaplex products contain a patented ingredient called bis-aminopropyl diglycol dimaleate, with the aim of rebuilding broken hair disulfide bonds.

Lawsuit

In February 2023, 28 women filed a

lawsuit - A lawsuit is a proceeding by a party or parties against another in the civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today. The term "lawsuit" is used in reference to a civil actio ...

against Olaplex claiming that the products led to damaged hair and hair loss.Olaplex published results from third-party testing to show the products are safe. As of May 2023, no trial date had been set. By June 2023, a proposed class action lawsuit had over 100 plaintiffs. U.S. District Judge R. Gary Klausner ruled that the claims were too different for it to be a class action lawsuit and the first-named plaintiff dismissed her case without prejudice.

References

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