Liwayway Holdings Company Limited, doing business as Oishi ( ), is a snack company based in the Philippines.
" Oishi China. January 3, 2013. Retrieved on April 4, 2014. Its headquarters are in

Pasay Pasay, officially the City of Pasay ( fil, Lungsod ng Pasay; ), is a 1st class Cities of the Philippines#Legal classification, highly urbanized city in the Metro Manila, National Capital Region of the Philippines. According to the 2020 census, i ...

Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...

. As of 2018, it is headed by Carlos Chan.Flannery, Russell.
He's Not Japanese: China Success Helps Oishi's Carlos Chan Debut On New Philippines List
" ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

''. August 11, 2013. Retrieved on April 4, 2014. In China, the company is known as Oishi Shanghaojia (上好佳OISHI).

History

Oishi, started in 1946 as Liwayway,History
" Oishi. Retrieved on April 4, 2014. was originally a family-owned

corn starch Corn starch, maize starch, or cornflour (British English) is the starch derived from corn (maize) grain. The starch is obtained from the endosperm of the kernel. Corn starch is a common food ingredient, often used to thicken sauces or sou ...

( tl, gawgaw) and coffee repacking business. The name of the business, "Liwayway," meaning "dawn" in Tagalog, was selected to reflect the optimism of the Philippines following the aftermath of

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

. By 1966, in addition to distributing starch, the company also was distributing basic commodities, coffee, and confectioneries. It was incorporated as the Liwayway Marketing Corporation (LMC) in 1966. Brothers Carlos and Manuel Chan, at the time, were behind the company. Their brother Ben is the founder of Bench, a Philippine clothing brand. As

Chinese Filipinos Chinese Filipinos; tl, Tsinoy, / Tsinong Pilipino, ; Hokkien in the Philippines, Philippine Hokkien , Mandarin Chinese in the Philippines, Mandarin (also known as Filipino Chinese in the Philippines) are Filipinos of Chinese descent, mo ...

, the parents of the Chan brothers are immigrants to the Philippines from Jinjiang county,

Quanzhou Quanzhou, postal map romanization, alternatively known as Chinchew, is a prefecture-level city, prefecture-level port city on the north bank of the Jin River, beside the Taiwan Strait in southern Fujian, China. It is Fujian's largest metrop ...

Fujian Province Fujian (; alternately romanized as Fukien or Hokkien) is a province on the southeastern coast of China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, Guangdong to the south, and the Taiwan Strait to the east. Its cap ...

, China.Zafra, Jessica.
Carlos Chan: Mr. Oishi
" ''

The Philippine Star ''The Philippine Star'' (self-styled ''The Philippine STAR'') is an English-language newspaper in the Philippines and the flagship brand of the Philstar Media Group. First published on July 28, 1986, by veteran journalists Betty Go-Belmonte, ...

''. March 18, 2012. Retrieved on April 5, 2014. The company began distributing Oishi Prawn Crackers and Kirei Yummy Flakes in 1974. The company claims to have used technology from Japan to make the products.

Expansion

Carlos Chan began prospecting on the expansion of Oishi to China in 1984, following the

liberalization Liberalization or liberalisation (British English) is a broad term that refers to the practice of making laws, systems, or opinions less severe, usually in the sense of eliminating certain government regulations or restrictions. The term is used m ...

of the

Chinese economy The China, People's Republic of China has an upper middle income Developing country, developing Mixed economy, mixed socialist market economy that incorporates economic planning through Industrial policy, industrial policies and strategic Five- ...

under

Deng Xiaoping Deng Xiaoping (22 August 1904 – 19 February 1997) was a Chinese revolutionary leader, military commander and statesman who served as the paramount leader of the People's Republic of China (PRC) from December 1978 to November 1989. After CC ...

starting in 1978. Liwayway went under the name Oishi Shanghaojia, appending "Shanghaojia" (上好佳) to Oishi which means "top grade and high quality" in Chinese. It entered a joint venture with two state-owned Chinese firms and opened its first overseas manufacturing plant in Pudong, Shanghai The company's China division set up its headquarters in

Qingpu District Qingpu District, is a suburban district of Shanghai Municipality. Lake Dianshan is located in Qingpu. The population of Qingpu was counted at 1,081,000 people in the 2010 Census. It has an area of . Qingpu District is the westernmost dis ...

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

. To improve distribution in China, the company established a factory network there. Oishi also established a presence in Vietnam in 1997 and in Myanmar in 1999. In 2006, factories were opened in Indonesia and Thailand. Interlink Direct Ltd. imports Oishi products from China to the United Kingdom.Oishi 上好佳
." Interlink. Retrieved on April 5, 2014.

Reception

In 2006, Oishi Shanghaojia was recognized as a "China Famous Brand". It was also the first non-Chinese company to be given the "Shanghai Famous Brand Award".

References

{{Reflist

External links

Oishi

Oishi China

Oishi China (oishi-tm.com)
(Archive) * San Juan, Thelma Sioson.
The Pinoy chips that conquered China
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Philippine Daily Inquirer The ''Philippine Daily Inquirer'' (''PDI''), or simply the ''Inquirer'', is an English-language newspaper in the Philippines. Founded in 1985, it is often regarded as the Philippines' newspaper of record. The newspaper is the most awarded bro ...

''. Sunday March 18, 2012. Drink companies of the Philippines Snack food manufacturers of the Philippines Food and drink companies of the Philippines Companies based in Pasay Food and drink companies established in 1946 Philippine brands