Offa's Country is a

sustainable tourism Sustainable tourism is a concept that covers the complete tourism experience, including concern for economic, social and environmental issues as well as attention to improving tourists' experiences and addressing the needs of host communities. Su ...

project developed under the 2009 Welsh-English Border Strategic Regeneration Programme. The programme is funded by the

Welsh Government The Welsh Government ( cy, Llywodraeth Cymru) is the Welsh devolution, devolved government of Wales. The government consists of ministers and Minister (government), deputy ministers, and also of a Counsel General for Wales, counsel general. Minist ...

, Natural England and Advantage West Midlands. Partnerships have been developed between the bodies responsible for the four protected landscapes along a corridor including the administrative border and Offa's Dyke itself, namely

Brecon Beacons National Park The Brecon Beacons National Park ( cy, Parc Cenedlaethol Bannau Brycheiniog) is one of three national parks in Wales, and is centred on the Brecon Beacons range of hills in southern Wales. It includes the Black Mountain (range), Black Mountain ...

, Clwydian Range AONB, Shropshire Hills AONB and the Wye Valley AONB together with the Offa's Dyke National Trail. Various other local and quasi-governmental bodies from either side of the border are also involved. The first phase of the project, encouraging more walking tourism, was Walking with Offa, launched in October 2011 at the Offa's Dyke Centre in Knighton, Powys.

References

{{reflist Sustainable tourism England–Wales border Tourism in England Tourism in Wales