Oded Lowengart is

Professor Professor (commonly abbreviated as Prof.) is an academic rank at universities and other post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin as a "person who professes". Professors ...

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

at the

Ben-Gurion University of the Negev Ben-Gurion University of the Negev (BGU) ( he, אוניברסיטת בן-גוריון בנגב, ''Universitat Ben-Guriyon baNegev'') is a public research university in Beersheba, Israel. Ben-Gurion University of the Negev has five campuses: the ...

(BGU) in

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

, where he holds the Ernest Scheller Jr. Chair in Innovative Management. His two terms as Dean of the Guilford Glazer Faculty of Business and Management (2013-2018) saw to opening the International MBA Program, expanded global programs and increased JCR-ranked research publications. Lowengart’s areas of interest include modeling consumer perceptions and consumer choice, market share forecasting and diagnostics. His current research focuses on modeling issues in areas such as consumers’ food and fast food product choice, the effect of information and its intensity on choice processes, consumer heterogeneity, reference price, and network and social marketing. His research on pricing aims to understand and analyze the differential effect of price expectations on consumers’ choice and optimal pricing policies. His research in information and food choices examines theoretically and empirically the effect of negative and calorie types of information on fast food selection as well as the overall phenomenon of obesity. Current research projects also involve modeling social personal branding and its effect on pro-social behavior. Lowengart holds a PhD from

University of Wisconsin–Milwaukee The University of Wisconsin–Milwaukee (UW–Milwaukee, UWM, or Milwaukee) is a public urban research university in Milwaukee, Wisconsin. It is the largest university in the Milwaukee metropolitan area and a member of the University of Wiscon ...

References

{{DEFAULTSORT:Lowengart, Oded Israeli scientists University of Wisconsin–Milwaukee alumni Ben-Gurion University of the Negev faculty Living people Israeli people of German-Jewish descent Year of birth missing (living people)