President Barack Obama Boulevard, or commonly Obama Boulevard, is a major

thoroughfare A thoroughfare is a primary passage or way as a transit route through regularly trafficked areas, whether by road on dry land or, by extension, via watercraft or aircraft. On land, a thoroughfare may refer to anything from a multi-lane highway ...

in the Baldwin Hills/Crenshaw area of the city of

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

. It stretches from Baldwin Hills (past

Baldwin Village Baldwin Village is a commercial enclave in Toronto, Ontario, Canada. It is located in the west of downtown Toronto, within the Grange Park (neighbourhood), Grange Park neighbourhood, one block north of Dundas Street, Dundas Street West, between ...

and

Crenshaw Crenshaw may refer to: Places in the United States *Crenshaw, Los Angeles **Crenshaw High School *Crenshaw County, Alabama *Crenshaw, Mississippi *Crenshaw, Pennsylvania Transportation *Crenshaw Boulevard *Crenshaw station (C Line, Los Angeles Met ...

) to

Leimert Park Leimert Park (; ) is a neighborhood in the South Los Angeles region of Los Angeles, California. Developed in the 1920s as a mainly residential community, it features Spanish Colonial Revival homes and tree-lined streets. The Life Magazine/Lei ...

History

Previously called Rodeo Road (pronounced "

rodeo Rodeo () is a competitive equestrian sport that arose out of the working practices of cattle herding in Spain and Mexico, expanding throughout the Americas and to other nations. It was originally based on the skills required of the working va ...

" (RO-dee-oh) and not to be confused with

Rodeo Drive Rodeo Drive is a street in Beverly Hills, California, with its southern segment in the City of Los Angeles. Its southern terminus is at Beverwil Drive, and its northern terminus is at its intersection with Sunset Boulevard in Beverly Hills. The ...

(ro-DAY-oh) in

Beverly Hills Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Bev ...

), it was renamed President

Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...

Boulevard on May 4, 2019. The ''

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...

'' characterized the renaming as important for local residents because it honored the first African American President and was a symbol of resistance to the Donald Trump presidency. The city already has streets named after U.S. presidents, such as

George Washington George Washington (February 22, 1732, 1799) was an American military officer, statesman, and Founding Father who served as the first president of the United States from 1789 to 1797. Appointed by the Continental Congress as commander of th ...

John Adams John Adams (October 30, 1735 – July 4, 1826) was an American statesman, attorney, diplomat, writer, and Founding Fathers of the United States, Founding Father who served as the second president of the United States from 1797 to 1801. Befor ...

Abraham Lincoln Abraham Lincoln ( ; February 12, 1809 – April 15, 1865) was an American lawyer, politician, and statesman who served as the 16th president of the United States from 1861 until his assassination in 1865. Lincoln led the nation thro ...

and

Thomas Jefferson Thomas Jefferson (April 13, 1743 – July 4, 1826) was an American statesman, diplomat, lawyer, architect, philosopher, and Founding Fathers of the United States, Founding Father who served as the third president of the United States from 18 ...

, as well as a street named for Reverend Dr. Martin Luther King Jr.—the former " Santa Barbara Avenue", thus renamed, and commonly known since the early 1980s as "King Boulevard". Then-

Senator A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the el ...

Obama held a campaign rally at Rancho Cienega Park when running for his first term as president.

Commercial

The former Rodeo Road's intersection with

La Brea Avenue La Brea Avenue is a prominent north-south thoroughfare in the City of Los Angeles and in Los Angeles County, California. La Brea is known for having diverse ethnic communities, and many shops and restaurants along its route. History ''La Br ...

has been a commercial nexus since the mid-20th century, with the Baldwin Hills Shopping Center (not to be confused with the larger

Baldwin Hills Crenshaw Plaza Baldwin Hills Crenshaw Plaza (alternately BHCP) is a shopping mall located in the Baldwin Hills neighborhood of Los Angeles, California. This was one of the first regional shopping centers in the United States built specifically for the automo ...

indoor mall) opening in 1954 with anchors

Safeway Safeway is an American supermarket chain founded by Marion Barton Skaggs in April 1915 in American Falls, Idaho. The chain provides grocery items, food and general merchandise and features a variety of specialty departments, such as bakery, d ...

, Clark's Drug Store (later became

Sav-On Drugs Osco Drug and Sav-on Drugs were the names of a pair of chain pharmacies that operated in the United States. Osco Drug was founded by the Skaggs family. Alpha Beta grocery store was purchased by American Stores in 1961. Skaggs Drug Centers bou ...

in 1995) and

J. J. Newberry J. J. Newberry's was an American five and dime store chain in the 20th century. It was founded in Stroudsburg, Pennsylvania, United States, in 1911 by John Josiah Newberry (1877–1954). J. J. Newberry learned the variety store business by working ...

; today the

anchor tenant In retail, an "anchor tenant", sometimes called an "anchor store", "draw tenant", or "key tenant", is a considerably larger tenant in a shopping mall, often a department store or retail chain. They are typically located at the ends of malls. Wit ...

s are

Ralphs Ralphs is an American supermarket chain in Southern California. The largest subsidiary of Cincinnati-based Kroger, it is the oldest such chain west of the Mississippi River. Kroger also operates stores under the Food 4 Less and Foods Co. nam ...

supermarket and

CVS Pharmacy CVS Pharmacy, Inc. is an American retail corporation. A subsidiary of CVS Health, it is headquartered in Woonsocket, Rhode Island. It was also known as, and originally named, the Consumer Value Store and was founded in Lowell, Massachusetts, in ...

. The La Cienega–Rodeo Shopping Center had the

Fedco Federal Employees' Distributing Company, known as Fedco, was a membership department store chain that operated in Southern California from 1948 to 1999. History Beginning The chain was unusual in that it was a nonprofit consumers' cooperative. ...

warehouse club A warehouse club (or wholesale club) is a retail store, usually selling a wide variety of merchandise, in which customers may buy large, wholesale quantities of the store's products, which makes these clubs attractive to both bargain hunters ...

as an anchor, and is now anchored by

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...

. From the intersection of Obama and

Crenshaw Boulevard Crenshaw Boulevard is a north-south thoroughfare in Los Angeles, California, that runs through Crenshaw and other neighborhoods along a 23-mile (37.76 km) route in the west-central part of the city. The street extends between Wilshire Boulevar ...

s, a commercial strip stretches down Crenshaw Boulevard to the

References

{{portal bar, Los Angeles, California, United States Streets in Los Angeles African-American history in Los Angeles Baldwin Hills, Los Angeles Crenshaw, Los Angeles Barack Obama