Mosaic Fashions hf was the company of several fashion

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

s. The company has 1,760 stores and concessions in the UK, Europe and the USA, 234 Franchise stores in 44 countries and 93 joint venture stores including 84 concessions in China.

History

Oasis

The Oasis stores started in 1991, and in 1995 Oasis Stores Plc. was floated on the

London Stock Exchange London Stock Exchange (LSE) is a stock exchange in the City of London, England, United Kingdom. , the total market value of all companies trading on LSE was £3.9 trillion. Its current premises are situated in Paternoster Square close to St Pau ...

. In April 1998 Oasis purchased the Coast stores. In September 2001 the management team of Oasis Stores Plc, acquired the company via Sierra Acquisitions Ltd., supported by PPM Ventures. Sierra Acquisitions Ltd. later became a part of Sierra Holdings Ltd. On 16 April 2020, it was announced that both Oasis and

Warehouse A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial parks on the outskirts of cities ...

had fallen into administration. On 30 April 2020 the administrators announced that they had failed to find a buyer for both stores with the loss of 1,800 jobs. The brand was later bought by

Boohoo.com Boohoo Group plc is a British online fashion retailer, aimed at 16–30 year olds. The business was founded in 2006, and had sales in 2019 of £856.9 million. It specialises in own brand fashion clothing, with over 36,000 products. Growing rapi ...

Mosaic Fashions

In November 2003 Oasis and Coast were acquired from PPM Ventures by a secondary management buyout, supported by

Baugur Group Baugur Group (; Icelandic: ) was an Icelandic investment company. The group began as a supermarket and general retail company in Iceland, before diversifying to own a number of businesses at its peak, primarily in the United Kingdom. Baugur was ...

hf. and an investor group led by

Kaupthing Bank Kaupthing Bank ( is, Kaupþing banki; ) was a major international Icelandic bank, headquartered in Reykjavík, Iceland. It was taken over by the Icelandic government during the 2008–2011 Icelandic financial crisis and the domestic Icelandic ...

hf. Noel Ltd. was established as the takeover vehicle, which in June 2004 was renamed Mosaic Fashions, when it acquired the

Karen Millen Karen Millen is a British online women's clothing retailer specialising in tailoring, coats and evening wear. Formerly a high street chain with stores throughout the United Kingdom, United States, Indonesia, Austria, Denmark, Russia, the Republ ...

and Whistles brands. The company was backed by a series of investors, including

Jón Ásgeir Jóhannesson Jón Ásgeir Jóhannesson (born 27 January 1968, in Reykjavík) is an Icelandic convicted criminal and former CEO of Baugur Group. Early career Jón Ásgeir's parents were Jóhannes Jónsson (1940-2013) and Ása Karen Ásgeirsdóttir (1942-), w ...

Don McCarthy Donald McCarthy, (19 June 1955 – 21 July 2018) was a British entrepreneur and philanthropist. He was most known for having been the chairman of House of Fraser. Career McCarthy left school when he was 15 and joined footwear retailer Stead ...

and Kevin Stanford. In 2005 Mosaic Fashions hf. was listed on the OMX Exchange, Iceland. In 2006 Mosaic Fashions hf. acquired

Rubicon Retail {{Infobox company , name = Rubicon Retail , foundation = 2002 , defunct = 2006 , location_city = London , location_country = United Kingdom , industry = Retail , subsid = Warehouse, P ...

, which included the Warehouse, Principles and Shoe Studio brands. In October 2007, Mosaic Fashions was de-listed from the Nordic Stock Exchange. In December 2007 the eveningwear brand Anoushka G was acquired. In January 2008 its interest in Whistles was disposed of.

Insolvency and Aurora Fashions

Mosaic Fashion entered administration on 2 March 2009. Most of the businesses were immediately sold on to

Aurora Fashions Aurora Fashions was a holding company of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed Mosaic Fashions. The company operates over 1,250 stores in 38 countries, including franchises, under the ...

, a new company jointly owned by Icelandic bank

Kaupthing Kaupthing Bank ( is, Kaupþing banki; ) was a major international Icelandic bank, headquartered in Reykjavík, Iceland. It was taken over by the Icelandic government during the 2008–2011 Icelandic financial crisis and the domestic Icelandic ...

- a major Mosaic creditor - and Mosaic's former management. The deal saw Aurora take on the majority of Mosaic's ongoing retail stores including Coast, Warehouse and Oasis. Principles was not included in this deal, and was subsequently purchased separately by department store operator

Debenhams Debenhams plc was a British department store chain operating in the United Kingdom, Denmark and the Republic of Ireland. It was founded in 1778 as a single store in London and grew to 178 locations across those countries, also owning the Danish ...

Brands

The group traded under the following brand names: *

Anoushka G Anoushka or variants Anuschka, Annushka or Anushka may refer to: People * Anoushka (Egyptian singer) (born 1960), stage name of Egyptian singer Wartanoush Garbis Selim * Anoushka (given name), people carrying the name and all its variants Enterta ...

Coast The coast, also known as the coastline or seashore, is defined as the area where land meets the ocean, or as a line that forms the boundary between the land and the coastline. The Earth has around of coastline. Coasts are important zones in n ...

* Oasis * Odille *

Principles A principle is a proposition or value that is a guide for behavior or evaluation. In law, it is a rule that has to be or usually is to be followed. It can be desirably followed, or it can be an inevitable consequence of something, such as the la ...

Shoe Studio Group A shoe is an item of footwear intended to protect and comfort the human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture to ...

* Warehouse

References

{{reflist Clothing retailers of Iceland Retail companies established in 2003 Retail companies disestablished in 2009