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Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music FM Radio Channel in India that broadcasts in the major cities:
Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...
,
Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
, &
Kolkata Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, comme ...
. It was initially launched as Meow FM, which was a talk-based channel and served
Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...
,
Indore Indore () is the largest and most populous Cities in India, city in the Indian state of Madhya Pradesh. It serves as the headquarters of both Indore District and Indore Division. It is also considered as an education hub of the state and is t ...
,
Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
and
Kolkata Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, comme ...
. It is an
India Today Group 01 or '01 may refer to: * The year 2001, or any year ending with 01 * The month of January * 1 (number) Music * 01'' (Richard Müller album), 2001 * ''01'' (Son of Dave album), 2000 * ''01'' (Urban Zakapa album), 2011 * ''O1'' (Hiroyuki Sawa ...
venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced ''"Meri Meow"'', a social network for its fans. In September 2010 the channel had changed its name to OYE-FM and programming to a
Filmi Filmi ("of films") music soundtracks are music produced for India's mainstream motion picture industry and written and performed for Indian cinema. In cinema, music directors make up the main body of composers; the songs are performed by playba ...
format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.


Channel Description

Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar. The brand will have a target audience of 25-34-year.


See also

*
FM broadcasting in India The FM broadcasting in India began in 1977, but boomed after 2001 when the privatisation of FM broadcasting began. AIR's FM LRS ( Local Radio Station ) was inaugurated on 1 July 2000 at 06:00 hours in Kodaikanal relaying Madurai programs in the fr ...
*
List of FM radio stations in India This is a list of radio stations that broadcast in Indian languages worldwide. India List of Indian language radio stations in India in alphabetical order. Mauritius New Zealand United States Trinidad and Tobago Dubai ...
*
India Today Group 01 or '01 may refer to: * The year 2001, or any year ending with 01 * The month of January * 1 (number) Music * 01'' (Richard Müller album), 2001 * ''01'' (Son of Dave album), 2000 * ''01'' (Urban Zakapa album), 2011 * ''O1'' (Hiroyuki Sawa ...


References


External links

* * India Today Group Radio stations in Delhi Radio stations in Mumbai Radio stations in Indore Radio stations in Kolkata {{India-radio-station-stub