OPTORG is a specialized distribution group that includes industrial equipment and automotive distribution in Africa.
History
Optorg was founded in 1919 by a French textile group (Jules Lorthiois, James Schwob d'Héricourt and Félix Vanoutryve) in order to develop its activities in Asia and Russia. Optorg means « wholesale» in Russian. In 1947, the company was implemented in central Africa, while taking the reins of trading company S.H.O (Industrial material, automotive…) S.H.O notably holds the brand Tractafric, which is the exclusive representative of
Caterpillar
Caterpillars ( ) are the larval stage of members of the order Lepidoptera (the insect order comprising butterflies and moths).
As with most common names, the application of the word is arbitrary, since the larvae of sawflies (suborder Sym ...
in Central Africa since 1932.
In 1955, Optorg spread its activities to West Africa taking control of the Ch. Peyrissac establishments (distribution of cars, cycles, and motorcycles, industrial equipment ...).
In 1993, Optorg became a subsidiary of
ONA, the first Industrial and financial group in Morocco.
In 2010, ONA merged with
SNI, the first private Moroccan investment holding.
In 2011, Optorg restructured its activities around two centers of expertise: Industrial equipment (Tractafric Equipment) and automotive distribution (Tractafric Motors).
In 2012, Optorg reinforced its Motors activities by aligning its activities with that of the SDA group as part of a JV 60/40.
In 2014, the group reached a turnover of 8.3 billion dirhams and the management of the group was entrusted to Ramsès Arroub in December 2014.
Optorg created a joint-venture with the Japanese Trading group
Itochu
is a Japanese corporation based in Umeda, Kita-ku, Osaka and Aoyama, Minato, Tokyo.
It is one of the largest Japanese ''sogo shosha'' (general trading companies). Among Japanese trading companies, it is distinguished by not being descend ...
to market the Isuzu brand in Morocco, notably pick-up trucks, in 2015.
Activities
Optorg operates in two fields: industrial equipments with its subsidiary Tractafric Equipment Corporation and the distribution of private and industrial cars via Tractafric Motors Corporation.
Tractafric Equipment Corporation focuses on Central Africa and Morocco. Its activities include selling new and secondhand equipments as well as renting them.
It also sells spare parts and provides maintenance, fleet management and training.
* Brands:
Caterpillar
Caterpillars ( ) are the larval stage of members of the order Lepidoptera (the insect order comprising butterflies and moths).
As with most common names, the application of the word is arbitrary, since the larvae of sawflies (suborder Sym ...
, Hyster,
Manitou
Manitou (), akin to the Iroquois ''orenda'', is the spiritual and fundamental life force among Algonquian groups in the Native American theology. It is omnipresent and manifests everywhere: organisms, the environment, events, etc. ''Aasha ...
,
Perkins
Perkins is a surname derived from the Anglo-Saxon corruption of the kin of Pierre (from Pierre kin to Pierrekin to Perkins), introduced into England by the Norman Conquest. It is found throughout mid- and southern England.
Another derivation com ...
, Terex Cranes, Mecalac, Utilev, Sullair,
Husqvarna,
Massey Ferguson.
* Locations: Burundi, Cameroon, Congo, Gabon, Equatorial Guinea, Morocco,
CAR, DRC, Rwanda, Chad + France (Headquarters) + China (representative office)
* Field of activities: Material handling, construction, mines, Oil & Gas / Marine, energy, forestry sector
Tractafric Motors Corporation is specialized in the distribution and the trade of automotives in Central and Western Africa: Private cars, industrial cars and aftermarket products (spare parts, oils, batteries, accessories and tires)
* Locations: Benin, Burkina Faso, Cameroon, Congo, Ivory Coast, Gabon, Gambia, Ghana, Guinea-Bissau, Equatorial Guinea, Liberia, Mali, Morocco, Mauritania, Niger, CAR, DRC, Senegal, Sierra Leone, Chad, Togo, UAE + France (headquarters), Belgium + China (representative office)
* Brands:
Mercedes Benz,
Mitsubishi
The is a group of autonomous Japanese multinational companies in a variety of industries.
Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group historically descended from the Mitsubishi zaibatsu, a unified company which existed from 1870 ...
,
Hyundai Hyundai is a South Korean industrial conglomerate ("chaebol"), which was restructured into the following groups:
* Hyundai Group, parts of the former conglomerate which have not been divested
** Hyundai Mobis, Korean car parts company
** Hyundai ...
,
Nissan
, trade name, trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells ...
,
Ford,
…
* Commercial banners: Tractafric Motors, Autoredo, Africauto, ATC, AMC
Key Numbers
By the end of 2015, Optorg is represented by the following numbers:
* 2.884 employees
* 29 host countries
* €851 million in consolidated sales, up by 9.8% compared to 2014, including:
** Tractafric Equipment Corporation : €436 million
** Tractafric Motors Corporation : €415 million
References
{{Authority control
French companies established in 1919
Retail companies of France
Vehicle retailers