"OMG" is a song recorded by South Korean girl group

NewJeans NewJeans () is a South Korean girl group formed by ADOR, a subsidiary of Hybe Corporation. The group is composed of five members: Minji, Hanni, Danielle, Haerin and Hyein. The group pre-released their debut single "Attention" on July 22, 2022, ...

for their first

single album ''Single Album'' is the fourteenth studio album by the American punk rock band NOFX, released on February 26, 2021. It is the band's first studio album in nearly five years, since 2016’s '' First Ditch Effort'', marking the longest gap between ...

, '' OMG''. The single album was released by ADOR, a subsidiary of

Hybe Corporation Hybe Co., Ltd. (, stylized as HYBE Corporation) is a South Korean multinational entertainment company established in 2005 by Bang Si-hyuk as Big Hit Entertainment Co., Ltd. The company operates as a record label, talent agency, music production ...

, on January 2, 2023, as the lead single of the album.

Background

"OMG" came five months after NewJeans released their commercially successful first extended play, '' New Jeans'', and the three lead singles, "

Cookie A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, n ...

", "

Attention Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether considered subjective or objective, while ignoring other perceivable information. William James (1890) wrote that "Atte ...

" and "

Hype Boy "Hype Boy" is a Korean-language song and the second single recorded by South Korean girl group NewJeans from their debut extended play (EP), '' New Jeans''. It was released by ADOR on July 23, 2022, as one of the EP's lead singles. Background and ...

". On November 10, 2022, during

's annual community press conference on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

Jiwon Park announced that

will have a comeback on January 2, 2023, with their first single album, ''OMG''.

Release and promotion

Following the announcement of the release, on November 10, 2022, it was revealed that the single album would include the eponymous title track, as well as a pre-release single, which would be released on December 19, 2022. The first teasers for the album were released on December 12. As scheduled, NewJeans released the music video for "OMG" which was directed by Shin Woo-seok and the single was released through several music portals including

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

and

Melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. The word "melon" can refer to either the plant or specifically to the fruit. Botanically, a melon is a kind of berry, specifically a "pepo". The ...

Music and lyrics

The song was written by group member Hanni, Gigi, and Ylva Dimberg who also worked on composing with David Dawood and Park Jin-su. "OMG" is written in both English and Korean and is composed in the

key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...

F major F major (or the key of F) is a major scale based on F, with the pitches F, G, A, B, C, D, and E. Its key signature has one flat. Its relative minor is D minor and its parallel minor is F minor F minor is a minor scale based on F, consis ...

, with a

tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...

of 127 beats per minute. In a brief statement to South Korean media outlets, ADOR CEO Min Hee-jin said that the track is based on the hip hop drum source and percussion, and is a "bouncy and exciting" hip hop R&B song created by going back and forth between

UK garage UK garage, abbreviated as UKG, is a genre of electronic dance music which originated in England in the early to mid-1990s. The genre was most clearly inspired by garage house, but also incorporates elements from dance-pop, R&B, and jungle. It ...

and

trap A trap is a mechanical device used to capture or restrain an animal for purposes such as hunting, pest control, or ecological research. Trap or TRAP may also refer to: Art and entertainment Films and television * ''Trap'' (2015 film), Fil ...

rhythms.

Music video

The 6-minute music video for "OMG" was released on January 2, 2023, alongside the single album's release. Directed by Shin Woo-seok of Dolphiners, it depicts the group's members in a mental hospital, all with their own delusions: Hanni believes herself to be

Siri Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer questio ...

, Minji believes that she is a doctor taking care of the other members, Hyein sees herself as a

fairy tale A fairy tale (alternative names include fairytale, fairy story, magic tale, or wonder tale) is a short story that belongs to the folklore genre. Such stories typically feature magic (paranormal), magic, incantation, enchantments, and mythical ...

character, Haerin believes that she's actually a cat, and Danielle is aware of them being NewJeans in real life, even pointing out that they're filming a music video. The video ends with a montage of the group's previous videos and performances, including a snippet of their "

" music video. The video also features cameos from actor

Kim Joo-hun Kim Joo-hun (; born March 1, 1980) is a South Korean theater, television and movie actor. He debuted in 2009 in Korean adaptation of stage play Marat Sade and become member of Alleyway Theater Company until 2014. He is best known for his role ...

and former webtoon writer Lee Mal-nyeon.

Critical reception

Writing for ''

Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to th ...

'', Joshua Minsoo Kim described "OMG" as a "soft, minimalist R&B" track that "offers a sweet portrait of private longing". ''

NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...

''s Rhian Daly gave "OMG" a four out of five stars rating, calling it "a fusion that brilliantly matches the song's subject matter: the moment before you confess your feelings for someone and find out if they feel the same".

Accolades

Credits and personnel

Credits are adapted from

. * Gigi – lyrics * Hanni (

) – lyrics * Ylva Dimberg – lyrics, composition * David Dawood – composition * Park Jin-su – composition, instrumental, programming

Charts

Weekly charts

Monthly charts

Release history

References

{{NewJeans 2023 singles 2023 songs Hybe Corporation singles Korean-language songs NewJeans songs Number-one singles in Singapore