oEmbed is an

open format An open file format is a file format for storing digital data, defined by an openly published specification usually maintained by a standards organization, and which can be used and implemented by anyone. An open file format is licensed with a ...

designed to allow embedding content from a website into another page. The specification was created by

Cal Henderson Callum James Henderson-Begg (born 17 January 1981), known as Cal Henderson, is a British computer programmer and author based in San Francisco. Education Henderson attended Sharnbrook Upper School and Community College, and Birmingham City Un ...

Leah Culver Leah Culver (born 1982 or 1983) is a computer programmer, Startup company, startup Founder CEO, founder, and angel investor. Education Culver started as an art major at the University of Minnesota, but switched majors and earned a Bachelor of ...

, Mike Malone, and Richard Crowley in 2008. It is used by companies like

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

to make tweets embeddable in blog posts and by blogging platforms like

Medium Medium may refer to: Aircraft *Medium bomber, a class of warplane * Tecma Medium, a French hang glider design Arts, entertainment, and media Films * ''The Medium'' (1921 film), a German silent film * ''The Medium'' (1951 film), a film vers ...

to allow content authors to include those snippets. An oEmbed exchange occurs between a consumer and a provider. A consumer wishes to show an embedded representation of a third-party resource on their own website, such as a photo or an embedded video. A provider implements the oEmbed

API An application programming interface (API) is a connection between computers or between computer programs. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how to build ...

to allow consumers to fetch that representation. The following software is able to embed content from websites that support oEmbed: *

Squarespace Squarespace, Inc. is an American website building and hosting company based in New York City. It provides software as a service for website building and hosting, and allows users to use pre-built website templates and drag-and-drop elements t ...

WordPress WordPress (WP, or WordPress.org) is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, electronic mailing list, ma ...

Drupal Drupal () is a free and open-source web content management system (CMS) written in PHP and distributed under the GNU General Public License. Drupal provides an open-source back-end framework for at least 14% of the top 10,000 websites worldwide ...

LinkedIn LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. ...

HumHub HumHub is a free and open-source social network A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social i ...

References

External links

Official website
Web standards Application programming interfaces {{Web-stub