OBB Media is an American multimedia production company and vertically integrated content studio founded in 2016 by entrepreneur, director/producer Michael D. Ratner. OBB Media includes five different subsidiaries: OBB Pictures, the film, television, and digital arm; OBB Studios, the company’s facilities and physical production arm; OBB Sound, the podcast division; OBB Branded, the branded content and commercials vertical; and OBB Cares, the social impact division. Since its inception in 2016, the company has become best known for projects including the Grammy-nominated Justin Bieber: Our World and

Seasons A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and pola ...

Kevin Hart Kevin Darnell Hart (born July 6, 1979) is an American comedian and actor. Originally known as a stand-up comedian, he has since starred in Hollywood films and on TV. He has also released several well-received comedy albums. After winning se ...

’s ''Cold As Balls'';

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...

’s

Historical Roasts ''Historical Roasts'' is an American comedy television series on Netflix. Based on the Los Angeles live comedy show of the same name, the series "roasts" historical figures including Abraham Lincoln, Martin Luther King Jr., and Cleopatra. The 6-e ...

; and

Hailey Bieber Hailey Rhode Bieber (; born November 22, 1996) is an American model, media personality, and socialite. She has been featured in major ads for Guess, Ralph Lauren, and Tommy Hilfiger. Early life and family Hailey Rhode Baldwin was born in Tu ...

’s ''Who’s In My Bathroom?''. The company headquarters is located in

West Hollywood, California West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 United States Census, 2020 U.S. Census, its population was 35,757. It is considered one of the most ...

. The company’s sound stages and post-production facility, OBB Studios, is located in

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...

, California.

History

Founded in 2016 by Michael D. Ratner, OBB Media is the parent company to ''OBB Pictures'', ''OBB Sound'', ''OBB Branded'', ''OBB Cares'', and ''OBB Pictures''. The multimedia production company and studio specialize in TV, digital, film, podcasts, branded content, and social good, and has amassed an audience of over 2 billion.

OBB Pictures

OBB Pictures is the film and television division of the parent company OBB Media.

TV/Digital

In February 2018, OBB Pictures released ''Cold As Balls'' in conjunction with

Laugh Out Loud Network Laugh Out Loud Productions, LLC is an American production company and digital comedy network founded by comedian Kevin Hart. Founded in 2017, Laugh Out Loud (LOL) operates four divisions: LOL Network, LOL Studios, LOL Audio, and LOL X!, which pro ...

. The series stars

as he interviews different athletes and celebrities while both interviewer and interviewee are sitting in cold tubs. In 2019, OBB produced ''

'', an American comedy television series based on the Los Angeles live comedy show of the same name. Netflix ordered six episodes of Historical Roasts, a half-hour comedy series from

Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming ...

roast star

Jeff Ross Jeffrey Ross Lifschultz (born September 13, 1965) is an American stand-up comedian and actor. He is best known as the "Roastmaster General" for his insult comedy, his multiple appearances at celebrity roasts held by the New York Friars Club, the ...

and OBB Pictures. OBB optioned the rights to the live show and then secured the deal with Netflix which beat out multiple bidders. Also in 2019, OBB Pictures produced ''The Harder Way'' for

ESPN+ ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...

, with

LeBron James LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest pl ...

and his SpringHill banner serving as executive producer. In early 2020, OBB premiered a docu-series titled: Justin Bieber: Seasons, which sold for more than $20M. The docuseries’ first episode was the most-viewed premiere of all the platform’s original series to date. OBB produced the music video for Justin Bieber's Intentions featuring Quavo which was directed by Michael D. Ratner. In October 2020, OBB Pictures released ''Justin Bieber: Next Chapter'', a documentary follow-up to the hit 10-episode docuseries, '' Justin Bieber: Seasons''. In June 2020, OBB announced it will spearhead a four-part documentary series on YouTube called '' Demi Lovato: Dancing with the Devil'', following pop star

Demi Lovato Demetria Devonne Lovato ( ; born August 20, 1992), known as Demi Lovato, is an American singer, songwriter, and actress. After appearing on the children's television series ''Barney & Friends'' (2002–2004), Lovato rose to prominence for pl ...

; the series was released on March 23, 2021. Earlier that year, it was announced that ''Demi Lovato: Dancing with the Devil'' was selected as the Opening Night Headliner of SXSW and would have its World Premiere at the film festival. The film explores every aspect that led to Lovato's nearly fatal overdose in 2018 and her awakenings in the aftermath. ''Demi Lovato: Dancing With The Devil'' Is Certified Fresh on

Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...

. In 2021, OBB Pictures partnered with

to launch her YouTube Channel. Bieber and OBB will create a slate of short-form videos, including the hit series, ''Who's in my Bathroom?'' The channel reached a million subscribers within the first six weeks of launch. In late 2021, ''Cold as Balls'' with

dropped season five and garnered over 10 million views. OBB Pictures released '' Inside the Lockdown Sessions with Elton John'' and ''

Adele Adele Laurie Blue Adkins (, ; born 5 May 1988), professionally known by the mononym Adele, is an English singer and songwriter. After graduating in arts from the BRIT School in 2006, Adele signed a reco ...

: The 30 Interview'' on

Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...

. In 2022, OBB Pictures released ''The Game Plan with Shaquille O'Neal'' in February 2022. The

TNT Trinitrotoluene (), more commonly known as TNT, more specifically 2,4,6-trinitrotoluene, and by its preferred IUPAC name 2-methyl-1,3,5-trinitrobenzene, is a chemical compound with the formula C6H2(NO2)3CH3. TNT is occasionally used as a reagen ...

TV series showcases the NBA legend working with entrepreneurs to help identify new opportunities for their business. In late 2022, OBB Pictures and

HeartBeat Productions Heartbeat Productions is the parent company of a number of record labels originating from Bristol, England. Heartbeat Records was formed in 1978, and other labels have been added over the years to cater for specific niche markets or bands: Riot ...

announced, ''Storytown'', a scripted, adult animated hip-hop comedy on

HBO Max HBO Max is an American subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery. Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Netw ...

. In 2022, OBB Media struck a deal with the

Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

. The multi-year, non-exclusive development deal focuses on creating documentaries, docu-series, original specials and unscripted formats that cater to

Gen Z Generation Z (or more commonly Gen Z for short), colloquially known as zoomers, is the Western demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birt ...

and

Millennial Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...

audiences across Disney platforms, working alongside Disney’s unscripted production unit, Walt Disney Television Alternative. In 2023

and OBB Pictures launched ''What’s In My Kitchen?'', the first spinoff series from the popular ''Who’s In My Bathroom?'' series.

Film

In May 2016, OBB Pictures produced Gonzo @ the Derby for ESPN's ''

30 for 30 ''30 for 30'' is the title for a series of documentary films airing on ESPN, its sister networks, and online highlighting interesting people and events in sports history. This includes three "volumes" of 30 episodes each, a 13-episode series un ...

'' series, which followed Hunter S. Thompson's trip to the Kentucky Derby and is directed by Michael D. Ratner and narrated by Sean Penn. Also in 2016, OBB Pictures produced the Netflix film ''One In A Billion''. In 2021, OBB Pictures released Justin Bieber: Our World ''on

Amazon Prime Video Amazon Prime Video, also known simply as Prime Video, is an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming and Renting, rental service of Amazon (c ...

,'' a documentary film centering on Canadian singer Justin Bieber as he prepares for his first full concert in three years, directed by Michael D. Ratner. It received a nomination for Best Music Film at the 65th Annual

Grammy Awards The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pres ...

. In 2023, OBB Pictures announced production on

’s directorial debut, Child Star, a feature documentary deconstructing the highs and lows of growing up in the spotlight through the lens of some of the world’s most famous former child stars, including Lovato. Child Star is set to stream exclusively on

Hulu Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television serie ...

in 2024.

OBB Studios

OBB Media announced the launch of OBB Studios in January 2023, spanning 15,000 square feet and located in

Hollywood, CA Hollywood is a neighborhood in the central region of Los Angeles, California. Its name has come to be a shorthand reference for the U.S. film industry and the people associated with it. Many notable film studios, such as Columbia Pictures, ...

. The facility consists of two filming stages and thirteen support rooms, including hair and makeup, wardrobe, two green rooms, conference space, and open-space work areas. Additionally, the space offers post-production facilities, such as a mix room, coloring suite, offline editing space, and a vocal booth for ADR, voice, and live music recording. OBB Studios debuted with a launch event, which included various activations and musical performances by

The Kid Laroi Charlton Kenneth Jeffrey Howard (born 17 August 2003), known professionally as the Kid Laroi (stylised as the Kid LAROI), is an Australian rapper, singer and songwriter. He originally gained recognition from his association and friendship with A ...

and Justin Bieber.

OBB Sound

In 2020, OBB Sound announced the launch of a podcast series featuring

Blake Griffin Blake Austin Griffin (born March 16, 1989) is an American professional basketball player for the Boston Celtics of the National Basketball Association (NBA). He played college basketball for the Oklahoma Sooners, when he was named the consensu ...

titled ''The Pursuit of Healthiness'', seasons 2 and 3 of Ashley Graham's "Pretty Big Deal" podcast. In October 2020, OBB Sound released ''Country Shine with Graham Bunn'', a country music podcast with new episodes twice a week on

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

. Billed as "the ultimate destination for fans of country music," the series is hosted by Bunn and co-hosted with sports reporter Camryn Irwin. In January 2021, OBB Sound and

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...

released a new original podcast ''Too Long; Didn't Watch''. OBB Sound partnered with

Audible Audible may refer to: * Audible (service), an online audiobook store * Audible (American football), a tactic used by quarterbacks * ''Audible'' (film), a short documentary film featuring a deaf high school football player * Audible finish or rush ...

to produce original audio series. Also announced was the forthcoming scripted 10-part possession horror series ''The Glowing'', for Audible, which is entering production in 2021. In March 2021, it was announced that OBB Sound would be partnering with Cadence 13 and Demi Lovato on a new podcast, ''4D with Demi Lovato''. The weekly podcast series features Lovato conversing with special guests about identity, creativity, activism, philanthropy, and beyond. In late 2021, OBB Sound began producing ''IN GOOD FAITH'', a podcast series hosted by Churchome founders Chelsea and Judah Smith. OBB Sound has numerous audio and podcast series in development, including season two of ''Too Long, Didn't Watch'' and ''Kym'', co-produced by

Lena Waithe Lena Waithe (born May 17, 1984) is an American actress, producer, and screenwriter. She is the creator of the Showtime drama series ''The Chi'' (2018–present) and the BET comedy series ''Boomerang'' (2019–20) and '' Twenties'' (2020–prese ...

. The podcast is an original comedy series inspired by the life of actor-comedian

Kym Whitley Kym Elizabeth Whitley is an American comedian and actress. She is best known for her roles on television sitcoms, such as ''My Brother and Me'', '' Sparks'', ''Animal Practice'', ''The Boondocks'', ''Young & Hungry'', ''The Parkers'', ...

as she navigates single motherhood and Hollywood.

OBB Branded

OBB Branded is the branded content and corporate partnerships division of parent company OBB Media. The group has created content for brands such as 818 Tequila,

Airbnb Airbnb, Inc. ( ), based in San Francisco, California, operates an online marketplace focused on short-term homestays and experiences. The company acts as a broker and charges a commission from each booking. The company was founded in 2008 b ...

Glenlivet Glenlivet (Scottish Gaelic: Gleann Lìobhait) is the glen in the Scottish Highlands through which the River Livet flows. The river rises high in the Ladder Hills, flows through the village of Tomnavoulin and onto the Bridgend of Glenlivet, p ...

Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese ...

, LG,

Michelin Michelin (; ; full name: ) is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes ''région'' of France. It is the second largest tyre manufacturer in the world behind Bridgestone and la ...

Old Spice Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by W ...

Red Bull Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwid ...

, and

Tinder Tinder is easily combustible material used to start a fire. Tinder is a finely divided, open material which will begin to glow under a shower of sparks. Air is gently wafted over the glowing tinder until it bursts into flame. The flaming tinder i ...

. OBB Branded created and produced the series ''Inside Kylie Cosmetics''. The series is about

Kylie Jenner Kylie Kristen Jenner (born August 10, 1997) is an American media personality, socialite, and businesswoman. She starred in the E! reality television series ''Keeping Up with the Kardashians'' from 2007 to 2021 and is the founder and owner of ...

and running her cosmetics brand,

Kylie Cosmetics Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. Formerly known as Kylie Lip Kits, the company was renamed Kylie Co ...

OBB Cares

OBB Cares is the philanthropic division of parent company OBB Media. As a result of the video, Alexandria House has seen an 800% increase in web traffic, donations from around the world, and increased exposure. Following the release of the ''Intentions'' music video, OBB and the clothing label Girl Gang partnered to create a capsule collection to raise funds for Alexandria House.

Awards

Filmography

TV Series

Films

Music videos

References

{{Reflist American companies established in 2016 Mass media companies established in 2016 Companies based in West Hollywood, California 2016 establishments in California