The OAAA OBIE Awards is an awards program managed by the Out of Home Advertising Association of America recognizing creativity in the out-of-home advertising (OOH) industry. The name OBIE is derived from the ancient Egyptian

obelisk An obelisk (; from grc, ὀβελίσκος ; diminutive of ''obelos'', " spit, nail, pointed pillar") is a tall, four-sided, narrow tapering monument which ends in a pyramid-like shape or pyramidion at the top. Originally constructed by An ...

meaning, a tall stone structure used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

Eligibility

For an advertisement to be eligible for the OBIE Awards, the advertiser (or its agency) must have made payment for the unit space directly to an out of home

media company Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...

owning or operating the structure, the only exception being public service advertisements. The advertisement must have been posted within the previous calendar year. Identical advertisements posted during the eligible calendar year but entered in any previous OBIE Awards cycle are not eligible. Current categories *Automotive *Consumer Goods & Services *Contextual OOH *Custom Installation *Craft *Engagement *Entertainment *Experiential *Food & Beverage *Integrated Media *International *Media *Non-Profits & Public Service *Retail *Transportation

Judging

Each year, a panel of seven judges meets to judge that year's OBIE Awards. The judges are selected from the top executives at advertising agencies and OOH media companies across the country. The OBIE jury gathers to evaluate all the entries in a day-long process that eventually yields Gold OBIE winners, Silver OBIE winners, and OBIE Finalists.

Ceremonies

*2003 – Washington, DC *2004 – Scottsdale, Arizona *2005 – Chicago, Illinois *2006 – Palm Springs, California *2007 – San Diego, California *2008 – Boca Raton, Florida *2010 – Phoenix, Arizona *2011 - Miami, Florida *2012 – Miami, Florida *2013 – Los Angeles, California *2014 – Orlando, Florida *2015 - San Diego, California *2016 - Boca Raton, Florida *2017 - New Orleans, Louisiana *2018 - Austin, Texas *2019 - Las Vegas, Nevada *2020 - Phoenix, Arizona

Hall of Fame

The OBIE Hall of Fame Award was established in 1992 to reward brands that have exemplified long-standing distinction in using the OOH medium. The award is voted on by the OAAA membership each year. The first recipient of the OBIE Hall of Fame Award was the US Army. Past winners include

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrela ...

, Chick-fil-A,

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

and

Mini Cooper Mini Cooper may refer to: *Cars of the original Mini series called the "Mini Cooper", made by the British Motor Corporation and its successors 1961–1971, and 1990–2000 *Cars of the Mini (marque), including a number of different models produced ...

. *2003 –

McDonald's McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...

*2004 –

Bank of America The Bank of America Corporation (often abbreviated BofA or BoA) is an American multinational investment bank and financial services holding company headquartered at the Bank of America Corporate Center in Charlotte, North Carolina. The bank ...

*2005 – Apple Computer *2006 – Chick-fil-A *2007 –

Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

*2008 – Altoids *2009 – Absolut *2010 –

*2011 – Cracker Barrel Old Country Store *2012 –

Maker's Mark Maker's Mark is a small-batch bourbon whisky produced in Loretto, Kentucky, by Beam Suntory. It is bottled at 90 U.S. proof (45% alcohol by volume) and sold in squarish bottles sealed with red wax. The distillery offers tours, and is part of ...

*2013 –

ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...

*2014 -

Gap Inc. The Gap, Inc., commonly known as Gap Inc. or Gap (stylized as GAP), is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The c ...

*2015 - HBO *2016 -

Corona (beer) Corona is a brand of beer produced by Mexican brewery Cervecería Modelo and owned by Belgian company AB InBev. It is the top-selling brand of imported beer in the United States. It is often served with a wedge of lime or lemon in the neck of ...

*2017 -

Warner Bros. Entertainment Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American Film studio, film and entertainment studio headquartered at the Warner Bros. Studios, Burbank, Warner Bros. Studios complex in Burbank, Califo ...

*2018 - Miller Coors *2019 -

Universal Studios Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Americ ...

References

Advertising awards American awards