The O2 Store is a chain of
retail stores The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are ...
operated by
Telefónica Europe
O2 (typeset as O2) is a global brand name owned by the Spanish telecommunications company Telefónica. The company uses the O2 brand for its subsidiaries in the United Kingdom and Germany. Since 2018, it is also used as an online-only flanker br ...
, specializing in
mobile phones. As of January 2014, O2 has opened over 450 stores in the United Kingdom.
O2 Stores come in 2 formats - Franchise and Retail. The latter are owned and maintained by
O2 UK
O₂ UK (legally incorporated as Telefonica UK Limited, stylized as O₂) is a British telecommunications services provider, headquartered in Slough, England. It operates under the O2 brand. It is owned by Virgin Media O2, a 50:50 joint ventu ...
directly, as opposed to private investors. The majority of stores have an
O2 Guru
O, or o, is the fifteenth letter and the fourth vowel letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''o'' (pronounced ), pl ...
, effectively a Technical Specialist. This free service is offered to all consumers, whether they are a
Telefonica customer or not.
Design and innovation
Microsoft Surface
Aside from general information, mobile phones are the central motive for visiting an O2 store and this is where the Microsoft Surface Table is being implemented in a selection of stores. Customers can interactively choose from a selection of mobile phones. Data is displayed directly from the existing O2 backend systems and thus are always up to date. Using the touch-sensitive surface, users can filter for desired features, compare handsets and view them from various angles more easily.
Locations
–The first O2 Franchise Store opened in
Rotherham
Rotherham () is a large minster and market town in South Yorkshire, England. The town takes its name from the River Rother which then merges with the River Don. The River Don then flows through the town centre. It is the main settlement of ...
,
South Yorkshire
South Yorkshire is a ceremonial county, ceremonial and metropolitan county, metropolitan county in the Yorkshire and Humber Region of England. The county has four council areas which are the cities of City of Doncaster, Doncaster and City of Sh ...
on .
See also
*
O2 (Ireland)
Telefónica Ireland was a broadband and telecommunications provider in Ireland that traded under the O2 brand (typeset as O2). O2 Ireland was previously called Esat Digifone when it was owned by Esat Telecommunications (and Telenor) from 1997 ...
*
Telefónica Czech Republic
*
Telefónica Slovakia
References
{{reflist
Store