Many works of
fiction have incorporated into their world the existence of
beverages
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies ...
or drinksliquids made for popular consumptionwhich may create a sense of the world in which the story takes place, and in some cases may serve to advance the plot of the story. These products may be
fictional brand
A fictional brand is a non-existing brand used in artistic or entertainment productions, such as paintings, books, comics, movies, TV serials, and music. The fictional brand may be designed to imitate, satirize or differentiate itself from a real ...
s which serve as a stand in for brand names, and in that capacity may be a vessel for mockery of the marketing culture associated with brand name products (e.g.,
Duff Beer
Duff Beer is a brand of beer that originated as a fictional beverage on the animated series ''The Simpsons''. Beers using the Duff branding have been brewed in a number of countries, resulting in legal battles with varying results. An official ...
from ''
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
''; Buzz Beer from ''
The Drew Carey Show
''The Drew Carey Show'' is an American television sitcom that aired on ABC from September 13, 1995 to September 8, 2004. Set in Cleveland, Ohio, the series revolved around the retail office and home life of "everyman" Drew Carey, a fictionalize ...
''). In
science fiction
Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel uni ...
, beverages from alien races may enhance the sense of a futuristic society (e.g.
Romulan Ale in ''
Star Trek'').
[Robin Andersen, Jonathan Gray, ''Battleground: The Media'' (2008), p. 386.]
While there are many fictional liquids that can be consumed, fictional liquid medicines and magical potions (such as the liquid that causes Alice to shrink in ''
Alice in Wonderland'') may not be widely available for common consumption, or may simply not be described as being used for that purpose, and thus would not be considered "beverages" at all.
Alcoholic or intoxicating beverages
In literature and print
In film
In television
In radio
In video games
Miscellaneous
Non-alcoholic beverages
In literature and print
In film
In television
In video games
Miscellaneous
Magical/fantasy beverages
In literature and print
Fictional beverages later marketed
Some real-life beverages were created and marketed after appearing as fictional, as is the case with
Duff Beer
Duff Beer is a brand of beer that originated as a fictional beverage on the animated series ''The Simpsons''. Beers using the Duff branding have been brewed in a number of countries, resulting in legal battles with varying results. An official ...
from the TV show ''
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
''. To promote ''
The Simpsons Movie
''The Simpsons Movie'' is a 2007 American Animation, animated comedy film based on the long-running animated sitcom ''The Simpsons''. The film was directed by the show's supervising director David Silverman (animator), David Silverman and star ...
'', convenience store
7-Eleven marketed a Duff-branded energy drink.
*
Booty Sweat''
Tropic Thunder
''Tropic Thunder'' is a 2008 satirical action comedy film directed by Ben Stiller, who wrote the screenplay with Justin Theroux and Etan Cohen. The film stars Stiller, Jack Black, Robert Downey Jr., Jay Baruchel, and Brandon T. Jackson as a ...
''
*
Brawndo''
Idiocracy
''Idiocracy'' is a 2006 American science fiction comedy film directed by Mike Judge and co-written by Judge and Etan Cohen. Starring Luke Wilson, Maya Rudolph, Dax Shepard, and Terry Crews, the film tells the story of Corporal Joe Bauers ...
''
*
Duff Beer
Duff Beer is a brand of beer that originated as a fictional beverage on the animated series ''The Simpsons''. Beers using the Duff branding have been brewed in a number of countries, resulting in legal battles with varying results. An official ...
''
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
''
[
* Squishee'']The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
''
* Swill''Saturday Night Live
''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock (streaming service), Peacock. ...
''
* Buzz Cola
The long-running television animation ''The Simpsons'' has featured a number of fictional products, sometimes spoofs of real-life products, that have subsequently been recreated by real world companies attempting to exploit the popularity of ''The ...
''The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
''
* Romulan Aleat the Star Trek Experience in Las Vegas, NV.
* Romulan Alean energy drink created and marketed by Boston America Corp.
* Klingon Raktajinoalso available previously at the Star Trek Experience.
* Slurm
The Slurm Workload Manager, formerly known as Simple Linux Utility for Resource Management (SLURM), or simply Slurm, is a free and open-source job scheduler for Linux and Unix-like kernels, used by many of the world's supercomputers and compu ...
'' Futurama''
* Victory GinIn the late 1980s and early 1990s UK off licence chain Victoria Wine sold an own brand of gin called Victory Gin. It was not deliberately styled after the unpalatable product in Nineteen Eighty-Four
''Nineteen Eighty-Four'' (also stylised as ''1984'') is a dystopian social science fiction novel and cautionary tale written by the English writer George Orwell. It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and fina ...
; rather, it was originally called Portsmouth Gin, but this presumably caused confusion with Plymouth Gin
Plymouth Gin is a style and brand of gin that has been distilled on the same premises on the Barbican in Plymouth, Devon, since 1793. The site of production, the Plymouth Gin Distillery, was built in 1431 and is reputed to have once been a mo ...
. The name was changed to Victory, after Nelson's famous flagship , a tourist attraction in Portsmouth, the marketers presumably unaware of the brand's literary namesake.
See also
* Independent Studio Services, provider of props, including several fictionally branded beverages, to television and movie productions
References
External links
{{DEFAULTSORT:Fictional drinks
*
Lists of drinks
Drinks
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies a ...