Norma is a food

discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down cost ...

with more than 1,300 stores in

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

, the

Czech Republic The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...

and

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

. The stores are appearing as ''Norma'' and ''Norma-Rodi'', as Norma has acquired the company Rodi.

Company

In 1921, the family company ''George Roth'' in

Fürth Fürth (; East Franconian: ; yi, פיורדא, Fiurda) is a city in northern Bavaria, Germany, in the administrative division ('' Regierungsbezirk'') of Middle Franconia. It is now contiguous with the larger city of Nuremberg, the centres of the ...

, Germany, was founded. Out of this company, in the 1960s, the first Norma store opened in the south of Germany. Since the end of the 1980s, Norma has developed from a regional discount store to an international company. On April 5, 2010 the company owner Manfred Georg Roth died. The company is managed by a dual leadership consisting of Gerd Köber and Robert Tjón. In December 2011, the general partner changed its legal form from a GmbH to a foundation based in Fürth. The limited partnership was then renamed Norma Lebensmittelfilialbetrieb Stiftung & Co. KG. Another foundation was set up to manage the real estate holdings.

Concept

In common with other large German discount supermarket chains such as

Aldi Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when ...

and

Lidl Lidl Stiftung & Co. KG (; ) is a German international discount retailer chain that operates over 11,000 stores across Europe and the United States. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, whi ...

, Norma's central retail concept is to offer a narrow product line of high-turnover foods at low prices.

External links

Norma

References

{{Supermarkets in Germany Supermarkets of Germany Supermarkets of France Supermarkets of Austria Supermarkets of the Czech Republic Companies based in Nuremberg Fürth Multinational companies headquartered in Germany Economy of Bavaria Food retailers of Europe 1964 establishments in Europe Retail companies of Germany