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Nicola Teresa DeMartino and Gabriella Nelida DeMartino (born May 5, 1995), known professionally as Niki and Gabi, are an American twin duo of
singers Singing is the act of creating musical sounds with the voice. A person who sings is called a singer, artist or vocalist (in jazz and/or popular music). Singers perform music (arias, recitatives, songs, etc.) that can be sung with or without ...
, social media influencers,
YouTubers YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people wh ...
and actresses. In 2018, the duo released their debut
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
, ''Individual'', and won a
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in the category of fashion. The duo are also active as solo musicians, Gabi was the first member to start her solo career, she released her debut single "Ever After" in 2016 and her debut extended play, ''Gabroadway'', was released in 2020 ahead of her 2022 debut
studio album An album is a collection of audio recordings issued on compact disc (CD), vinyl, audio tape, or another medium such as digital distribution. Albums of recorded sound were developed in the early 20th century as individual 78 rpm records c ...
, ''Paintings of Me''. Niki's debut single "Let It Roar" was released in 2018 and her debut extended play, ''Nights Alone'', was released in 2021.


Career

Niki and Gabi are twin sisters. They attended Notre Dame High School in
Easton, Pennsylvania Easton is a city in, and the county seat of, Northampton County, Pennsylvania, United States. The city's population was 28,127 as of the 2020 census. Easton is located at the confluence of the Lehigh River, a river that joins the Delaware Ri ...
and then
DeSales University DeSales University (DSU) is a Private university, private Catholic Church, Catholic university in Center Valley, Pennsylvania. The university offers traditional, online, and hybrid courses and programs at the undergraduate and graduate levels. N ...
in
Center Valley, Pennsylvania Center Valley is an unincorporated community located one mile north of Coopersburg, at the intersection of Pennsylvania State Routes 309 and 378 in Upper Saucon Township in Lehigh County, Pennsylvania. It is part of the Lehigh Valley, which had ...
, where Niki majored in television and film and Gabi majored in musical theatre. They dropped out of college after their junior year. They initially produced comedy skits on their YouTube channel ''00RemakeGirls''. They later started a new channel, ''Niki and Gabi Beauty'', for beauty, fashion and lifestyle themed videos. They signed with
AwesomenessTV Awesomeness (abbreviation of AwesomenessTV) is an American-based film and television studio as well as a multi-channel based multilingual television network owned by Paramount Digital Studios, a division of Paramount Global. Established in June ...
and
StyleHaul StyleHaul was a marketing services, media, and technology company which gained recognition as an early pioneer of branded content and native advertising on digital platforms. The company was founded in 2011 by Stephanie Horbaczewski and operated a ...
in 2012. A cover of "
Friday Friday is the day of the week between Thursday and Saturday. In countries that adopt the traditional "Sunday-first" convention, it is the sixth day of the week. In countries adopting the ISO-defined "Monday-first" convention, it is the fifth d ...
" by Rebecca Black in 2013 helped launch their YouTube career. They released their debut single "We're Not Over" on June 21, 2014, which however was taken down from streaming platforms along with their second single "It" that was released in June 2015. Niki and Gabi were cast in the
YouTube Red YouTube Premium (formerly Music Key and YouTube Red) is a subscription service offered by the video platform YouTube. The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming ...
comedy-drama web film ''
Dance Camp ''Dance Camp'' is an American comedy-drama web film produced exclusively for YouTube Red as an original film, directed by Bert & Bertie and written by Nick Turner and Rex New. The film was released on February 10, 2016. The film is produced by ...
'' as the characters of Mia and Mya respectively. Gabi released her debut solo single "Ever After" in July 2016. In January 2017, Niki and Gabi released their official debut single after removing their past two singles, called "First". In August 2017, they released the lead single off of their debut EP, called "RU". Niki was cast as Sadie in season 2 of the
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horror web television series '' Freakish''. ''Blood Queens'', a horror-comedy YouTube web series created by Gabi, premiered in October 2017 and has run for four seasons from 2017 to 2020. On June 4, 2018,
Wet Seal Wet Seal is an American fast fashion retailer, headquartered in Los Angeles, California. The retailer specializes in selling clothing and accessories. The company was founded in Newport Beach, California, by Lorne Huycke in 1962 as "Lorne's". Th ...
collaborated with Niki and Gabi and launched a limited edition clothing called "Niki + Gabi for Wet Seal". The collection included everything from accessories and tops to dresses. In June 2018, they released the second single from their debut EP, called "Sleep It Off". Next month, they released their debut
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
, ''
Individual An individual is that which exists as a distinct entity. Individuality (or self-hood) is the state or quality of being an individual; particularly (in the case of humans) of being a person unique from other people and possessing one's own need ...
'', on 27 July 2018. It charted at number 14 on the
Heatseekers Albums Top Heatseekers are "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales by new an ...
chart and number 32 on the
Independent Albums The Independent Albums chart (previously titled Top Independent Albums) ranks the highest-selling independent music albums and extended plays (EPs) in the United States, as compiled by Nielsen SoundScan and published weekly by '' Billboard'' maga ...
chart. The EP contains two solo singles from the duo which are Niki's debut single "Let It Roar" and Gabi's second single "Flowers". In September 2018, Gabi was featured on Mina Tobias' track "Another One" with Kai Lucas, the same month, she released her single titled "Yacht". In the same month, Gabi appeared in the music video for
Thank U, Next ''Thank U, Next'' is the fifth studio album by American singer Ariana Grande, released on February 8, 2019, by Republic Records. It was released six months after her fourth studio album '' Sweetener'' (2018), conceived in the midst of Grande ...
by
Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...
. Niki and Gabi signed to Abrams Artists Agency in 2019. In February 2019, Gabi released her valentine single, "Cold Room", which was written in 2016. In August 2019, Niki and Gabi released their comeback single, "Hair Tie". In December 2019, Niki released "Sad Holiday" as her first Christmas single. Gabi released her debut extended play, ''Gabroadway'', in June 2020, contains 3 covers and a medley. Niki released the lead single from her debut extended play, "Alone in My Car", in August 2020 followed by the second single, "Bite of Me", in October 2020. Gabi released her single, "Champagne Dreams" in September 2020, which was intended to be the lead single from her debut album then-titled ''Beautiful Mess''. The official lead single "Pretty Little Mind" was later released in October 2020. After taking a break from YouTube in late November 2020, Niki and Gabi returned in March 2021 to their collaborative channel. And Niki released her single "Messy Room". On May 15, 2021, Niki and Gabi launched their
Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...
reality series, ''Twinning Out''. In 2021, Niki gave an interview for
Vanity Teen ''Vanity Teen'' is an independent biannual fashion magazine based in New York, United States and London, United Kingdom, edited by Toni Pérez and Luis Alonso Murillo. It features young artists' work of new models from agencies around the wor ...
magazine, following her third single "Messy Room", talking about her musical career and social influence. In June 2021, Niki released her single "25" as the fourth single from her debut extended play. In August 2021, Gabi released the second single "Not Today" off of her debut studio album, and was the opening act for Russian-German DJ
Zedd Anton Zaslavski (russian: Антон Заславский; born 2 September 1989), known professionally as Zedd (), is a Russian-born German DJ, record producer, and songwriter. Zedd grew up and began his musical journey in Kaiserslautern, G ...
at his concert in
Musikfest ''Musikfest'' is an American music festival that has been held annually since 1984 in Bethlehem, Pennsylvania in the Lehigh Valley region of eastern Pennsylvania. It is the nation's largest non-gated free music festival. The festival begins on ...
. The same month, Pumpkin & Spice partnered with Gabi and launched their skincare line. On September 3rd 2021, Niki released her debut extended play, ''Nights Alone''. In October 2021, Gabi released the single "Immaculate" describing it as her 'cancel culture anthem'. In December 2021, Gabi released a Christmas single titled "Barbie and Ken" featuring Kenny Screven. In February 2022, Niki released a single titled "9 Lives". On April 21st Niki released “When My High Wears Off”. Gabi released her debut studio album ''Paintings of Me'' on May 6, 2022.


Controversies

In September 2019, Niki and Gabi released a video on their channel titled "Going to College Dressed as Celebrities Challenge" in which American singer
Normani Normani Kordei Hamilton ( ; born May 31, 1996) is an American singer and dancer. She auditioned as a solo act for the American television series ''The X Factor'' in 2012, after which she became a member of the girl group Fifth Harmony, which wen ...
was portrayed by a man. The video was criticized for "furthering stereotypes about black women having masculine features". In March 2020, Niki posted a
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in wake of the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
which showed her with an Asian manicurist, both masked, while the song "It's Corona Time" plays over the video. The TikTok was criticized as racist and insensitive due to the implication that the manicurist had
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quick ...
amid the rising xenophobia and racism experienced by Asians in the United States during the pandemic. The video was deleted and she issued an apology. In September 2020, Gabi was criticized for a video titled "BFF Income Challenge" in which she was accused of flaunting her income. In the video, she compared her spending income with a friend revealing a "spending disparity of thousands of dollars per week". She later issued an apology. In December 2020, Gabi made a nude video of herself at the age of 3 available for sale for $3 on the content subscription platform
OnlyFans OnlyFans is an internet content subscription service based in London, United Kingdom. The service is used primarily by sex workers who produce pornography, but it also hosts the work of other content creators, such as physical fitness exper ...
. She was accused of duping her fans about the contents of her video which was teased with the caption "won't put my panties on", distributing
child pornography Child pornography (also called CP, child sexual abuse material, CSAM, child porn, or kiddie porn) is pornography that unlawfully exploits children for sexual stimulation. It may be produced with the direct involvement or sexual assault of a ...
and setting up unsuspecting purchasers for felony possession of child pornography. OnlyFans suspended her account for violating their terms of service. Gabi initially attempted to downplay the incident as "
trolling In slang, a troll is a person who posts or makes inflammatory, insincere, digressive, extraneous, or off-topic messages online (such as in social media, a newsgroup, a forum, a chat room, a online video game), or in real life, with the i ...
", stating to
Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...
, "Drama channels are trying to make something out of a childhood video of me, that's hilarious", and claiming her OnlyFans "was not a sexual page", though her previous posts were sexual in nature. She later posted a 1 minute apology video to her YouTube channel.


Reality web series

The duo star in their own reality web series, ''Niki and Gabi'', by
AwesomenessTV Awesomeness (abbreviation of AwesomenessTV) is an American-based film and television studio as well as a multi-channel based multilingual television network owned by Paramount Digital Studios, a division of Paramount Global. Established in June ...
. It has run for five seasons.


Discography


Extended plays


Singles


Solo discography


Albums


Extended plays


Singles


Filmography

* ''Wheel Of Fashion'' (2015-2016, AwesomenssTV,
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
) * ''DIY Or DI-Don't'' (2015-2017, AwesomenssTV, YouTube) * ''
Teen Choice Awards The Teen Choice Awards is an annual awards show that airs on the Fox television network. The awards honor the year's biggest achievements in music, film, sports, television, fashion, social media, and more, voted by viewers living in the United ...
'' (2015, Fox) * ''YouTubers React'' (2016,
React REACT or React may refer to: Science and technology * REACT (telescope), a telescope at Fenton Hill Observatory, New Mexico, US Computing * React (JavaScript library) , a JavaScript library for building user interfaces, from Facebook ** React Nat ...
, YouTube) * ''Top Five Live'' (2016, AwesomenssTV, YouTube) * '' Niki and Gabi'' (2017-2020, AwesomenssTV, YouTube) * ''Dear DeMartino'' (2018, AwesomenssTV, YouTube) * ''Twinning Out'' (2021,
Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...
)


Awards and nominations


References

{{Streamy Awards Winners CSS American YouTubers American twins 1995 births YouTube channels launched in 2012 Living people American musical duos American people of Cuban descent American people of Italian descent 21st-century American singers Social media influencers American female YouTubers Notre Dame High School (Easton, Pennsylvania) alumni Twin musical duos