Nijiya Market (ニジヤマーケット ''Nijiya Māketto'') is a Japanese supermarket chain headquartered in

Torrance, California Torrance is a city in the Los Angeles metropolitan area located in Los Angeles County, California, United States. The city is part of what is known as the South Bay region of the metropolitan area. Torrance has of beachfront on the Pacific Oc ...

, with store locations in California and

Hawaii Hawaii ( ; haw, Hawaii or ) is a U.S. state, state in the Western United States, Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is ...

. The store's rainbow logo is intended to represent a bridge between Japan and the United States.

History and overview

Founded in 1986 by Japanese immigrant Saburomaru Tsujino, Nijiya Market opened its first store in

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...

, California. Since its inception, it has offered a large variety of Japanese food products. In addition, Nijiya sells organic vegetables grown on its own 100-acre organic farm in Rainbow, California, created an internship program, and established its own brand under which rice,

dashi is a family of stocks used in Japanese cuisine. ''Dashi'' forms the base for miso soup, clear broth soup, noodle broth soup, and many simmering liquids to accentuate the savory flavor known as umami. ''Dashi'' is also mixed into the flour ba ...

miso is a traditional Japanese seasoning. It is a thick paste produced by fermenting soybeans with salt and ''kōji'' (the fungus ''Aspergillus oryzae'') and sometimes rice, barley, seaweed, or other ingredients. It is used for sauces and sprea ...

and other Japanese food products are made. Currently, Nijiya Market operates 12 stores in California and Hawaii. Among its locations are sites in San Francisco's Japantown, San Jose's Japantown, and Los Angeles' Little Tokyo. A Nijiya store that had operated in

Hartsdale, New York Hartsdale is a hamlet located in the town of Greenburgh, Westchester County, New York, United States. The population was 5,293 at the 2010 census. It is a suburb of New York City. History Hartsdale, a CDP/hamlet/post-office in the town of Green ...

closed in 2018.

''Gochiso Magazine''

Nijiya Market publishes ''Gochiso Magazine'' (ごちそうマガジン), quarterly in Japanese and annually in English, which introduces Nijiya's products along with traditional Japanese recipes and articles covering the history of Japanese food culture. It is through ''Gochiso'' and its business operations that Nijiya participates in the practice of shokuiku.

Gallery

References

External links

Nijiya Market home pageNijiya's ''Gochiso Magazine''
{{Supermarkets of the United States Japanese supermarkets Supermarkets of the United States American companies established in 1986 Retail companies established in 1986 1986 establishments in California Japanese-American culture in California

History and overview

''Gochiso Magazine''

Gallery

See also

References

External links