Networked Insights Inc. is an analytics software company headquartered in

Chicago, IL (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

with additional offices in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and

Madison Madison may refer to: People * Madison (name), a given name and a surname * James Madison (1751–1836), fourth president of the United States Place names * Madison, Wisconsin, the state capital of Wisconsin and the largest city known by this ...

. Founded in 2006 by entrepreneur Dan Neely, the company aims to help its customers make marketing and advertising more effective by capturing and analyzing social media conversations from

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

internet forum An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporar ...

s, microblogs like

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

and social networks like

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

. Networked Insights’ technology platform, called 'Kairos', includes online analytical processing and

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

measurement tools. Its

software as a service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is con ...

analytics platform combines user-defined logic with multiple sources of network data and ability for intelligence gathering and analysis across open social media and private customer networks. The Networked Insights platform discerns engagement using semantic analysis around specific topics and themes relevant to a brand, differing from traditional social media monitoring in that it doesn't require users to manually read through content.

References

{{Reflist Software companies established in 2006 Software companies based in Wisconsin Companies based in Madison, Wisconsin Defunct software companies of the United States