NetEase Cloud Music () is a

freemium Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (o ...

music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...

streaming service developed and owned by NetEase, Inc. The streaming service was launched to the public on 23 April 2013. As of April 2017, the platform has 300 million users, and a music database consisting of over 10 million songs. In April 2017 it received its series A financing of 750 million CNY (US$107 million), and was valued at 8 billion CNY (US$1.14 billion), making it a unicorn company. It is one of the biggest competitors in the Chinese

music streaming A music streaming service is a type of streaming media service that focuses primarily on music, and sometimes other forms of digital audio content such as podcasts. These services are usually subscription-based services allowing users to stream d ...

business, primarily competing with

Tencent Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the w ...

QQ Music QQ Music () is one of the three Chinese freemium music streaming services owned by Tencent Music, a joint venture between Tencent and Spotify. As of 2018, the service is set to reach over 700 million users with an estimated 120 million subscribe ...

Business service

NetEase Cloud Music operates under a

business model in which basic services are free whilst some enhanced features are available on a subscription basis. Similar to

, artists and labels can choose to restrict content to paying subscribers or have their albums purchasable on their website. Artists that have used this method include

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...

and

Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...

. With these purchases, a user can listen and download their purchased songs without restriction, regardless of subscription status.

NetEase Depression Cloud

NetEase Cloud Music, China's leading music streaming service with over 800 million users, is home to "NetEase Depression Cloud", which refers to sentimental stories posted for likes in the comments section of songs. On 3 August 2020, NetEase Cloud Music officially launched a campaign to “cure comments” of feigned depression and provide emotional support to users who are genuinely struggling with mental health issues. The phenomenon sparked a new meme dubbed “NetEmo”, which took off after some users poked fun at depressed people. “It's midnight, NetEmo mode activated,” read one meme featuring a clock and tears streaming down a face.

Accounts and subscription

NetEase Cloud Music currently offers three subscription types. Subscriptions are only purchasable by a mobile device, with iPhone payments processed via Apple's

App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...

Listening limitation

Currently, the official Android App of NetEase music is virtually unknown to listeners trying to access the app for two reasons. First, the app is in Chinese and most of the tracks are playable in China only; and second, the app is not available on

Google Play Store Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sys ...

. NetEase app is available in

Apple App store The App Store is an app store platform, developed and maintained by Apple Inc., for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS Software Devel ...

. However, its English version is currently not published.

Stable releases

:''Source:''

References

External links

* NetEase Music streaming services Online music stores of China {{China-music-stub