HOME

TheInfoList




National Supermarkets was a
grocery A grocery store (North America), grocery or grocery shop (UK) is a store that primarily retails a general range of food products, which may be fresh Fresh or FRESH may refer to: People *DJ Fresh Daniel Edward Stein (born 11 April 197 ...

grocery
chain A chain is a wikt:series#Noun, serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression (physics), compression but line (g ...
in both the
St. Louis St. Louis () is the second-largest city in Missouri Missouri is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of State * The State ( ...

St. Louis
,
Missouri Missouri is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of State * The State (newspaper), ''The State'' (newspaper), a daily newspaper in ...

Missouri
, and
New Orleans New Orleans (,New Orleans
Louisiana Louisiana (Standard French Standard French (in French: ''le français standard'', ''le français normé'', ''le français neutre'' eutral Frenchor ''le français international'' nternational French is an unofficial term for a standard ...

Louisiana
, areas of the United States. Both firms were owned by
Loblaw Companies Loblaw Companies Limited is a Canadian food retailer, encompassing corporate and franchise supermarkets operating under 22 regional and market segment banners (including Loblaws), as well as pharmacies, banking and apparel. Loblaw operates a pri ...
of Canada, but in June 1995, they were sold by Loblaw to Schnucks Markets. Immediately after that, per the , Schnucks sold the National New Orleans division to
Schwegmann Brothers Giant Supermarkets Schwegmann Brothers Giant Supermarkets, commonly known as Schwegmann or colloquially Schwegmann's, is a defunct grocery store chain that served the New Orleans metropolitan area, New Orleans, Louisiana, metropolitan area until 1997. The chain devel ...
of
Metairie, Louisiana Metairie ( ) is a census-designated place A census-designated place (CDP) is a concentration of population defined by the United States Census Bureau The United States Census Bureau (USCB), officially the Bureau of the Census, is a princip ...
, which later sold them to Great A&P, which finally sold them to Rouse Markets in 2007. National itself had cemented the number two spot in St. Louis by acquiring several former
Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger Bernard Henry ...
locations and the Kroger distribution center in the market when the latter exited St. Louis in 1986. Kroger and National had been battling for the number two and three spots since the 1970s, swapping rankings several times over throughout the 1970s and 1980s. New Orleans and St. Louis represented the last two divisions of National Supermarkets, a.k.a.
National Tea The National Tea Company (NATCO, informally known as National) was a Midwestern United States grocery chain that operated during the 20th century. Founding Founded in 1899 by Danish immigrant George S. Rasmussen along with his brother Thorvald in ...
, which originated in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Chicago
in 1899, making the chain one of the oldest in the USA. It was also one of the largest, ranking as the fifth largest in the late 1960s, only A&P, Safeway, Kroger, and
Food Fair Food Fair, also known by its successor name Pantry Pride, was a large supermarket chain A supermarket is a self-service Self-service is the practice of serving oneself, usually when making purchases. Aside from Automatic Teller Machines, ...
were larger. Loblaw bought the company in 1955. Among the chains National acquired were Miller's (
Mobile, Alabama Mobile ( , ) is the of , United States. The population within the city limits was 195,111 as of the , making it the third-most-populous city in Alabama, and the most populous in Mobile County. Alabama's only saltwater port, Mobile is located ...
), Standard (
Indianapolis Indianapolis (), colloquially known as Indy, is the List of U.S. state and territorial capitals, state capital and List of U.S. states' largest cities by population, most-populous city of the U.S. state of Indiana and the county seat, seat of ...

Indianapolis
), and Applebaum's ( Minneapolis-St. Paul). Besides the National and Standard banners, Big D and Del Farm banners were used in the Midwest and That Stanley! was used in the South. At its height, National's footprint extended from western
Pennsylvania Pennsylvania ( , elsewhere ; pdc, Pennsilfaani), officially the Commonwealth of Pennsylvania, is a landlocked A landlocked country is a country that does not have territory connected to an ocean or whose coastlines lie on endorheic basi ...

Pennsylvania
to
Colorado Colorado (, other variants) is a state in the Mountain West The Mountain West Conference (MW) is one of the collegiate athletic conferences affiliated with the National Collegiate Athletic Association The National Collegiate Athletic ...

Colorado
, with stores in
Denver Denver () is a consolidated city and county, the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more forma ...

Denver
,
Sioux Falls Sioux Falls (; Lakota language, Lakota: ''Íŋyaŋ Okábleča Otȟúŋwahe''; "Stone Shatter City") is the List of cities in South Dakota, most populous city in the U.S. state of South Dakota and the List of United States cities by population, 13 ...
, Minneapolis-St. Paul,
Milwaukee Milwaukee ( ) is the largest city in the U.S. state In the United States The United States of America (USA), commonly known as the United States (U.S. or US), or America, is a country Contiguous United States, primarily located in ...

Milwaukee
,
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania in the United States and the county seat of Allegheny County, Pennsylvania, Allegheny County. A population of 302,971 residents lives within the city limit ...

Pittsburgh
, the
Quad Cities The Quad Cities is a region of cities (originally four, see History History (from Greek#REDIRECT Greek Greek may refer to: Greece Anything of, from, or related to Greece Greece ( el, Ελλάδα, , ), officially the Hellenic Republic, ...

Quad Cities
,
Indianapolis Indianapolis (), colloquially known as Indy, is the List of U.S. state and territorial capitals, state capital and List of U.S. states' largest cities by population, most-populous city of the U.S. state of Indiana and the county seat, seat of ...

Indianapolis
,
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Chicago
,
Youngstown Youngstown is a city in the U.S. The United States of America (USA), commonly known as the United States (U.S. or US), or America, is a country primarily located in North America North America is a continent entirely within t ...
,
Memphis Memphis most commonly refers to: * Memphis, Egypt, a former capital of ancient Egypt * Memphis, Tennessee, a major American city Memphis may also refer to: Places United States * Memphis, Alabama * Memphis, Florida * Memphis, Indiana * Memphis ...
, and
Nashville Nashville is the Capital city, capital and List of municipalities in Tennessee, most populous city of the U.S. state of Tennessee. The city is the county seat of Davidson County, Tennessee, Davidson County and is located on the Cumberland River. ...

Nashville
. It was the largest supermarket chain serving the
Mississippi Valley The Mississippi River is the second-longest river and chief river A river is a natural flowing watercourse, usually freshwater, flowing towards an ocean, sea, lake or another river. In some cases a river flows into the ground and becomes ...
. Major rivals included
Jewel Jewel often refers to: *Gemstone *Jewellery Jewel may also refer to: Companies * Jewel (supermarket), a U.S. grocery store chain * Jewel Food Stores (Australia), an Australian grocery store chain * Jewel Records (disambiguation), the name of seve ...
,
Red Owl The red owl (''Tyto soumagnei'') is an owl in the barn owl Family (biology), family Tytonidae. It is also known as the Madagascar red owl, Madagascar grass-owl and Soumagne's owl. It is a rare resident of Madagascar that was virtually unknown fro ...
, Bettendorf-Rapp (Allied),
Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger Bernard Henry ...
, A&P,
Dominick's Dominick's was a Chicago-area grocery store A grocery store (North America), grocery or grocery shop (UK) is a store that primarily retails a general range of food products, which may be fresh Fresh or FRESH may refer to: People *DJ Fr ...
,
Eagle Food Centers Eagle Food Centers was a chain of supermarkets that operated in Iowa, Wisconsin, Indiana, and Illinois for a number of years. The company was based out of Milan, Illinois, which is near the Quad Cities of Illinois and Iowa. The company operated s ...
,
Hy-Vee Hy-Vee () is an Employee-owned Employee stock ownership, or employee share ownership, is where a company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natura ...
,
Marsh A marsh is a wetland A wetland is a distinct ecosystem that is flooded by water, either permanently (for years or decades) or seasonally (for weeks or months). Flooding results in oxygen-free (Anoxic waters, anoxic) processes prevail ...
,
Winn-Dixie Winn-Dixie Stores, Inc., is an American supermarket chain store, chain headquartered in Jacksonville, Florida. Winn-Dixie operates approximately 500 stores in Florida, Alabama, Louisiana, Georgia (U.S. state), Georgia, and Mississippi. The c ...

Winn-Dixie
, Hill's, Fisher/Fazio's/Costa, Thorofare,
King Soopers King Soopers is a supermarket brand of Kroger located in the Rocky Mountains of the United States. It started as its own brand and, today, is headquartered in Denver, Denver, Colorado. King Soopers has a significant presence in the state of Colo ...
,
Albertsons Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho, Boise, Idaho. With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is th ...

Albertsons
, and Safeway, depending on the market. National's
logo A logo (abbreviation of logotype; ) is a graphic Graphics () are visual The visual system comprises the sensory organ A sense is a biological system A biological system is a complex network which connects several biologically rel ...

logo
was Loblaw's logo turned upside down to look like an "n" instead of an "L".


Slogans

At the height of their
market share Market share is the percentage of the total revenue or sales in a market Market may refer to: *Market (economics) *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an island shared by Finland and Swe ...
in the late 1960s, National Supermarkets' slogans used in
television advertising A television advertisement (also called a television commercial, commercial, advert, TV advert or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, ...
included "Super National-Market" and "The Underpricer". In their final years in the 1980s and early 1990s, the National slogan in the St. Louis market was, "You're Important to Us!"


Failed resurrection

As a condition of buying National from Loblaws, Schnucks had to sell off 24 stores for anti-
trust Trust may refer to: * Trust (social science) Trust exists in interpersonal relationship The concept of interpersonal relationship involves social associations, connections, or affiliations between two or more people. Interpersonal rel ...
reasons. In 1996, Family Company of America, a group led by
Belleville, Illinois Belleville (French: ''Belle ville'', meaning "Beautiful city") is a city and the county seat A county seat is an administrative centerAn administrative centre is a seat of regional administration or local government, or a county town, or the ...
, financial consultant James R. Gibson, bought 23 stores from Schnucks and reopened them under the name National Markets. However, the new National was unable to make much headway against Schnucks, despite a "Great Grocery Giveaway" promotion where random customers had their day's shopping given to them free of charge, and disappeared for good in April 1999. After the bankruptcy, it emerged that Gibson had financed the purchase with money
embezzled Embezzlement is the act of withholding asset In financial accounting Financial accounting is the field of accounting Accounting or Accountancy is the measurement, processing, and communication of financial and non financial informa ...
from 183 clients of his investment company, among them orphans, accident victims who trusted Gibson to invest money from their settlements, and disabled people who trusted him with their life savings. In 2005, Gibson was sentenced to 40 years in prison for his crimes. He will not be eligible for release until 2036, when he will be 91 years old.


National Supermarket Murders

Shortly after closing on September 4, 1987, at the National Supermarket at 4331
Natural Bridge Avenue Nature, in the broadest sense, is the natural, physical, material world or universe. "Nature" can refer to the phenomenon, phenomena of the physical world, and also to life in general. The study of nature is a large, if not the only, part of ...
in St. Louis, two men disguised as the cleaning crew made their way into the store where employees were preparing for the next day. They shot seven employees execution-style as they laid on the floor, killing five. It remains one of the worst mass murders in St. Louis history.https://www.stltoday.com/news/local/from-our-archives-five-killed-wounded-at-national-supermarket/article_ce306bdb-3c75-5526-9081-43a6f6f8a356.html


National Supermarkets—New Orleans division

At the end of 1994, National operated 28 stores in the New Orleans area (in
Louisiana Louisiana (Standard French Standard French (in French: ''le français standard'', ''le français normé'', ''le français neutre'' eutral Frenchor ''le français international'' nternational French is an unofficial term for a standard ...

Louisiana
,
Mississippi Mississippi () is a U.S. state, state in the Southeastern United States, Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; a ...
, and
Alabama (We dare defend our rights) , anthem = "Alabama (We dare defend our rights) , anthem = "Alabama (state song), Alabama" , image_map = Alabama in United States.svg , seat ...

Alabama
) under the following names: * National * Canal Villere * Superstore * That Stanley! * The Real Superstore * The Real Superstore Express * The Real Uptown Superstore The former "Real Uptown Superstore" building is still in operation as a
Rouses Rouses Markets are a chain of grocery supermarkets in the U.S. states of Louisiana, Alabama and Mississippi with more than 6,500 employees. History The company had its start as the City Produce Company, founded in Thibodaux, Louisiana by J. P ...
supermarket.
Denham Springs, Louisiana Denham Springs is a city in Livingston Parish, Louisiana, United States. The 2010 United States census, 2010 U.S. census placed the population at 10,215, up from 8,757 at the 2000 United States census, 2000 U. S. census. At the 2020 United States ...
, also had a National Supermarket (#18) that was simply known as "Superstore." The building is now a home furnishings store.


References


External links


History of National Supermarkets

Website for National Supermarkets in St. Louis
{{Authority control 1899 establishments in Illinois American companies established in 1899 Defunct supermarkets of the United States Loblaw Companies Retail companies disestablished in 1999 Retail companies established in 1899