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The National Mexican-American Anti-Defamation Committee (N.M.A.A.D.C) is the major advocacy group for Mexican-Americans and DACA recipients in The United States. Mostly active between 1968-1971. The group has undergone development and is actively working in support of victims of unlawful I.C.E raids and uncivil deportation.


History

Founded as a lobbying group in Washington, D.C, the NMAADC along with San Antonio group I.M.A.G.E pushed
Frito-Lay Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-fla ...
to get rid of the
Frito Bandito The Frito Bandito was the cartoon mascot for Fritos corn chips from 1967 to 1971. The Bandito was created by the Foote, Cone & Belding Agency and animated by Tex Avery. The character was voiced by Mel Blanc, who used an exaggerated Mexican a ...
mascot created by the
Foote, Cone & Belding Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB. Parent ...
Communications, and animated by
Tex Avery Frederick Bean "Tex" Avery (February 26, 1908 – August 26, 1980) was an American animator, cartoonist, director, and voice actor. He was known for directing and producing animated cartoons during the golden age of American animation. His mo ...
. The character was voiced by Mel Blanc, who used a Mexican accent not unlike another character of his,
Speedy Gonzales Speedy Gonzales is an animated cartoon character in the Warner Bros. ''Looney Tunes'' and ''Merrie Melodies'' series of cartoons. He is portrayed as "The Fastest Mouse in all Mexico" with his major traits being the ability to run extremely fas ...
. Its former head, Dominigo "Nick" Reyes, criticized Jews for their control of the entertainment industry. He also wrote and published a pamphlet called ''Chicanos and The Mass Media'' with Armando Rendon author of ''The Chicano Manifesto''. In 1975 it was sued by the Anti-Defamation League for appropriating their name, but the case was rejected by the courts.ANTI-DEFAMATION LEAGUE OF B'NAI B'RITH, Appellant, v. NATIONAL MEXICAN AMERICAN ANTI-DEFAMATION COMMITTEE, INC., et al. - 510 F.2d 1246 - Justia US Court of Appeals Cases and Opinions
/ref> Although it developed from an ad-hoc committee in 1967 the NMAADC further wrote letters to advertisers, broadcasters, held press conferences stating their case and threatening boycotts.


Future of the Committee

The National Mexican-American Anti-Defamation Committee is led by Chicago-born political activist, and entrepreneur Carlos Peña Jr, a businessman in the Renewable Energy Industry. According to the Chairman, funding for the committee will be sought to ensure hefreedoms of Hispanics facing prejudice and racism across the country. "With the termination of
DACA Deferred Action for Childhood Arrivals, colloquially referred to as DACA, is a United States immigration policy that allows some individuals with unlawful presence in the United States after being brought to the country as children to receive a ...
and constant I.C.E raids, the Mexican people are not blind to the fact that we are being pushed down in society and taken for granted. Immigration laws MUST progress but our civil rights and our freedoms as people will not be compromised".


References

{{authority control Organizations established in 1968 Political advocacy groups in the United States Mexican-American organizations