National Cattlemen's Beef Association (NCBA) is an American

trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. An industry tra ...

and

lobbying group In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies. Lobbying, which ...

working for American beef producers.

Advertising campaign

National Cattlemen's Beef Association is a contractor to the Beef Checkoff, which is the group responsible for the ad campaign run in the U.S. using the slogan " Beef. It's What's For Dinner". Music from the ballet ''

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'' by

Aaron Copland Aaron Copland (, ; November 14, 1900December 2, 1990) was an American composer, composition teacher, writer, and later a conductor of his own and other American music. Copland was referred to by his peers and critics as "the Dean of American Com ...

is used in the radio and television commercials. On January 21, 2008,

Matthew McConaughey Matthew David McConaughey ( ; born November 4, 1969) is an American actor. He had his breakout role with a supporting performance in the coming-of-age comedy '' Dazed and Confused'' (1993). After a number of supporting roles, his first succes ...

became the spokesman of the organization, having taken over from

Sam Elliott Samuel Pack Elliott (born August 9, 1944) is an American actor. He is the recipient of several accolades, including a National Board of Review Award, and has been nominated for an Academy Award, two Golden Globe Awards, two Primetime Emmy Aw ...

and the late Jim Davis and

Robert Mitchum Robert Charles Durman Mitchum (August 6, 1917 – July 1, 1997) was an American actor. He rose to prominence with an Academy Award nomination for the Best Supporting Actor for ''The Story of G.I. Joe'' (1945), followed by his starring in ...

. The ''Dinner'' ad replaced ''Beef. Real food for real people.''

James Garner James Garner (born James Scott Bumgarner; April 7, 1928 – July 19, 2014) was an American actor. He played leading roles in more than 50 theatrical films, including '' The Great Escape'' (1963) with Steve McQueen; Paddy Chayefsky's ''The Ameri ...

was spokesman until he underwent quintuple heart bypass surgery. The NCBA, as a contractor to the Beef Checkoff, cannot promote or financially support any political candidates or campaigns. The NCBA has disputed that the beef industry contributes to climate change and has even claimed that the beef industry has a beneficial impact on climate change. The NCBA has lobbied for sustainability of the land and resources that their members use.

Beef Checkoff Assessment

National Cattlemen's Beef Association is funded by membership dues and sponsorships. NCBA also serves as a contractor to the Beef Checkoff on a cost recovery basis. The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. The checkoff assessment became mandatory when the program was approved by 79 percent of producers in a 1988 national referendum vote. The Cattlemen's Beef Board and United States Department of Agriculture oversee the distribution of Checkoff funds, and by law, the funds cannot be used to influence government policy or support political candidates.

Events

It hosts the Cattle Industry Annual Convention & NCBA Trade Show, the Cattle Industry Summer business Meeting, and multiple other events throughout the year. NCBA also producers the television show ''Cattlemen to Cattlemen'' and various other digital media outlets.

Legislation

National Cattlemen's Beef Association sets annual policy priorities that are supposed to strengthen the cattle industry's economic, environmental, and social sustainability. Some of the policies issues they promote are opportunities to increased access to market data, increased trade exports, and increased risk management tools for farmers and ranchers. NCBA advocates for voluntary price discovery in the market and a cattle contract library while opposing mandatory country of origin labeling. In 2021, the Biden

administration Administration may refer to: Management of organizations * Management, the act of directing people towards accomplishing a goal ** Administrative assistant, Administrative Assistant, traditionally known as a Secretary, or also known as an admini ...

repealed the Navigable Waters Protection Rule, enacted under past President

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...

. NCBA did not support the repeal and "propose new regulations on common agricultural water features that only flow during rain events." "NCBA strongly supports the Environmental Protection Agency’s Farm, Ranch, and Rural Communities Advisory Committee's recommendation to develop a clear and limited WOTUS definition and protect key exemptions for common agricultural features,” says Scott Yager, NCBA’s Chief Environmental Counselor. In 2013, National Cattlemen's Beef Association supported the Water Rights Protection Act, a bill that would have prevented federal agencies from requiring certain entities to relinquish their water rights to the United States to use

public lands In all modern states, a portion of land is held by central or local governments. This is called public land, state land, or Crown land (Australia, and Canada). The system of tenure of public land, and the terminology used, varies between countrie ...

. In 1996, cattle prices decreased substantially, and National Cattlemen's Beef Association

lobbied In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies. Lobbying, which ...

the

US federal government The federal government of the United States (U.S. federal government or U.S. government) is the national government of the United States, a federal republic located primarily in North America, composed of 50 states, a city within a fed ...

for assistance.Stout, Hilary; Ingersoll, Bruce. "Clinton approves actions to beef up beef prices". ''Wall Street Journal''. May 1, 1996. p. A2.

References

External links