joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ...
Mitsubishi Motors
is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan.Japanese market to design, develop, and manufacture kei cars under Nissan and Mitsubishi brands. The company currently produces
Mitsubishi eK
The Mitsubishi eK is a kei car series from Mitsubishi Motors, based on the long-running Minica, and first introduced on October 11, 2001. According to the company, the "''eK''" name stands for "excellent ''keijidōsha''" or "excellent minicar".< ...
, Nissan Dayz, Mitsubishi eK Space and Nissan Roox for the domestic market.日産が初の軽自動車生産 来年度にも年10万台 - 産経ニュース 2013年11月9日日産「軽」生産へ 国内100万台維持、三菱自にも供給 - 日本経済新聞 2013年11月9日 NMKV stands for Nissan Mitsubishi Kei Vehicle. Despite that, the abbreviation was never announced officially by the company.
Overview
Nissan Motor Co., Ltd. and Mitsubishi Motors Co., Ltd. agreed to expand its business cooperation on 14 December 2010 from OEM supply to a joint venture.日産自動車と三菱自動車、協力関係の拡大で合意 －OEMの拡大、海外での生産協力と日本での軽自動車事業の検討－ - 日産自動車株式会社 三菱自動車工業株式会社（日産側） 2010年12月14日 - 日産自動車株式会社 三菱自動車工業株式会社（三菱側） 2010年12月14日 As part of that project, a formal contract was made on 20 May 2011 for the establishment of the company, and NMKV was established on 1 June 2011. - 株式会社NMKV（日産側） 2011年6月20日 - 株式会社NMKV（三菱側） 2011年6月20日
Nissan is in charge of parts procurement, planning and design, while Mitsubishi is in charge of manufacturing and development. The goal of the company is to increase the market share of Nissan and Mitsubishi in the kei car segment, which was about 15% at the time of company establishment to the target of 20%.
At the time of the establishment of NMKV, Nissan developed a successor of the Mitsubishi eK that was rebadged as
Nissan Otti Otti may refer to:
People
* Alex Otti (born 1965), economist, banker in Nigeria
* David Otti (1940–2011), Ugandan football coach
* Otti Berger (1898–1944/45), textile artist, weaver and member of the Bauhaus
* Vincent Otti (1946–2007), deput ...
and planned to release it in the first half of 2013. The engine was newly developed. On 6 March 2013, the first jointly developed car, the third generation eK and the first generation Dayz was announced, and sales began in June of the same year.
The joint venture on the development of the third generation eK and Dayz has reduced costs by 30% compared to the predecessor model by procuring parts from outside Japan. In terms of vehicle design, one design proposal would include both Mitsubishi and Nissan front fascia designs. In addition, based on Mitsubishi's original engine 3B20 engine, Nissan's technology was utilized to improve the compression ratio to 12:1 with regular gasoline specification. While the body panels are common parts, the several panels and bumpers are made differently. For joint development, Mitsubishi provided engines, manufacturing plants and development facilities to reduce costs, and Nissan provided safety equipment technologies that Mitsubishi does not have. In addition, the cost of procurement has been reduced for the Nissan side compared to the conventional OEM agreement (rebadge), and the fact that NMKV joint venture also solved the problem that Mitsubishi Motors could not generate the development cost alone. In June 2013, Mitsubishi announced a policy to unify the future kei car development with NMKV.
When the third generation eK Dayz was announced, both companies announced that it would jointly develop a super height wagon kei car as the second model. On 25 March of the same year, Nissan announced that the name of the car would be Dayz Roox, alongside an announcement of the design sketch. On October 3, Mitsubishi also announced that it would name the car as the eK space. Both cars went on sale on 13 February 2014.
In April 2016, Mitsubishi Motors admitted that its employees had falsified fuel efficiency data for the eK Wagon, eK Space, Nissan Dayz and Nissan Dayz Roox. The scandal led to the acquisition of Mitsubishi Motors by Nissan the following month."Nissan to place MMC under its umbrella" The Japan News, May 12, 2016
As of June 2013, the development team had a total of 4 people. Each 2 people were from Nissan and Mitsubishi, and a total of 18 people in charge of development, 16 from Mitsubishi and 2 from Nissan. NMKV have not started the development of
light commercial vehicles
A light commercial vehicle (LCV) in the European Union, Australia and New Zealand is a commercial carrier vehicle with a gross vehicle weight of no more than 3.5 metric tons (tonnes). The LCV designation is also occasionally used in both Cana ...
in the kei car segment, as both Nissan and Mitsubishi are still rebadging the
Suzuki Carry
The is a kei truck produced by the Japanese automaker Suzuki. The microvan version was originally called the Carry van until 1982 when the passenger van versions were renamed as the . In Japan, the Carry and Every are '' kei cars'' but the Su ...
and
Suzuki Every
The is a kei truck produced by the Japanese automaker Suzuki. The microvan version was originally called the Carry van until 1982 when the passenger van versions were renamed as the . In Japan, the Carry and Every are ''kei cars'' but the Suzu ...
.
Models
Locations
* Headquarter: Shinagawa Center Building 9F,
Takanawa
is a neighborhood in Minato, Tokyo, Japan.
Economy
Sony operates the Takanawa Office in Takanawa.
Education
Minato City Board of Education operates public elementary and junior high schools.
Tanakawa 1-chōme 6-27 ban and 2-4-chōme are ...
Tokyo
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...
* Okazaki Plant: Mitsubishi Motors Technical Center Okazaki Main Building 4F, 1st Nakashinri, Hashime-cho, Okazaki-shi,
Aichi
is a prefecture of Japan located in the Chūbu region of Honshū. Aichi Prefecture has a population of 7,552,873 () and a geographic area of with a population density of . Aichi Prefecture borders Mie Prefecture to the west, Gifu Prefectu ...
Kurashiki
is a historic city located in western Okayama Prefecture, Japan, sitting on the Takahashi River, on the coast of the Inland Sea. As of March 31, 2017, the city has an estimated population of 483,576 and a population density of 1,400 persons per ...