''Nyhedsavisen'' was a

Danish Danish may refer to: * Something of, from, or related to the country of Denmark People * A national or citizen of Denmark, also called a "Dane," see Demographics of Denmark * Culture of Denmark * Danish people or Danes, people with a Danish a ...

free daily newspaper Free newspapers are distributed free of charge, often in central places in cities and towns, on public transport, with other newspapers, or separately door-to-door. The revenues of such newspapers are based on advertising. They are published at d ...

based on a new concept of distributing a free newspaper to 500,000 Danish homes that became the most read in the country within 18 month of launch. It was owned by investment and advisory catalyst

LundXY LundXY Global Ventures is an angel investment and startup catalyst headquartered in Copenhagen, Denmark, founded by serial entrepreneur Morten Lund in 2007. By 2013, parts of the operation had been superseded by Lund's new OnlyXO network. Act ...

History and profile

''Nyhedsavisen'' was first published on 6 October 2006. In its first year the paper had a circulation of 160,000 copies. In March 2007 its circulation was 400,000 copies. At its inception, the paper was owned by the Icelandic

Baugur Group Baugur Group (; Icelandic: ) was an Icelandic investment company. The group began as a supermarket and general retail company in Iceland, before diversifying to own a number of businesses at its peak, primarily in the United Kingdom. Baugur was ...

, with minority stakes held by a number of co-founders, including Morten Lund. However, in January 2008, Baugur decided to sell Lund a 51% majority share of Dagsbrun Media, the holding company for the newspaper. For the acquisition, Lund had teamed up with Morten Wagner of Freeway, an owner of popular social networking sites such as dating.dk and arto.dk. It is believed that they bought the stake for a single Danish crown. At that stage, the newspaper had lost close to $50 million. Rumour has it that Morten Lund assumed this debt. Detractors pointed out that ''Nyhedsavisen'' suffered with funding issues from the outset; at launch, analysts were concerned that Baugur's £45m investment was too small to keep it afloat. It was also reported in the Danish press that the newspaper lost 200m Danish crowns over the course of 2007, before Lund's takeover. However, under new ownership it officially claimed the position of most widely read newspaper in Denmark, with a daily circulation of 551,000 copies and A-Pressen have taken over the news paper's on-line edition. The paper was closed in August 2008 with a reported deficit of approximately $100 million, generated mostly under the previous ownership, making it the latest victim of the so-called "newspaper wars" in Denmark.

Editorial

The editorial management presented ''Nyhedsavisen'' as a new journalistic concept because of its special mix of news stories. The mix was meant to make the news paper a contrast to the established newspapers. According to the editorial management at ''Nyhedsavisen'' the old news papers were too reactionary, because they published too many stories based on the political system. ''Nyhedsavisen'' categorized these stories as ''the World of power''. The idea was to downgrade these type of stories. Instead the news paper should contain much more stores from what ''Nyhedsavisen'' named ''The unknown World'' and ''Our world''. These two categories respectively contained stories about for instance new science and family life. The competing newspapers that ''Nyhedsavisen'' criticized has denied that ''Nyhedsavisen'' contributed with a new type of newspaper.

References

External links

Official website
{{in lang, da 2006 establishments in Denmark 2008 disestablishments in Denmark Publications established in 2006 Publications disestablished in 2008 Danish-language newspapers Defunct free daily newspapers Defunct newspapers published in Denmark Newspapers published in Copenhagen Daily newspapers published in Denmark

History and profile

Editorial

See also

References

External links