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Nuuk Center, also shortened NC, is a
shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
located in
Nuuk Nuuk (; da, Nuuk, formerly ) is the capital and largest city of Greenland, a constituent country of the Kingdom of Denmark. Nuuk is the seat of government and the country's largest cultural and economic centre. The major cities from other co ...
,
Greenland Greenland ( kl, Kalaallit Nunaat, ; da, Grønland, ) is an island country in North America that is part of the Kingdom of Denmark. It is located between the Arctic and Atlantic oceans, east of the Canadian Arctic Archipelago. Greenland is t ...
. The mall, which is the first shopping mall in Greenland, was inaugurated on July 27, 2012. Located next door to the
Katuaq Culture Centre Katuaq ( da, Grønlands Kulturhus) is a cultural centre in Nuuk, Greenland. It is used for concerts, exhibitions, conferences, and as a cinema. Designed by Schmidt Hammer Lassen, it was constructed as a joint project of the Greenland Home Rule ...
, the mall is focused on offering services to a broad spectrum of customers. Above the mall is an 8-story office tower with 7,000 square metres of space. Nuuk Center is the largest and tallest building in Greenland.


Mall contents

The mall building houses several local stores as well as their ancillary subsidiaries and sublets, such as cafes and shops. It also contains Greenland's first underground car park.


Level One

*
Pisiffik Pisiffik A/S is a chain of Greenlandic stores. The company is the largest privately owned commercial company in Greenland, and is a subsidiary jointly owned by NorgesGruppen, the Norwegian grocery wholesaling group, the Danish investment company K ...
- supermarket * Synoptik - eyewear * Nønne - clothing * Ittu.net - clothing * BabySam - children and infant clothing * Lege-Kaeden - toys * IQ Naasut - decor * Bog & Ide - bookstore * Pascucci Corner - café * Matas - general merchandise * Torrak Fashion - clothing * Bones - restaurant


Level Two

* Torrak Fashion - clothing * Kop & Kande / Nice - housewear and other goods * ONLY - trendy clothing and decor * MDC Data - computer and consumer electronics * Ninni's Ropero - women's fashion * NElgiganten Elgiganten is a consumer electronics retailer operating in Denmark (including Greenland) and Sweden, where its parent Elkjøp operates in Norway and have subsidiaries like Gigantti ( Finland), Elko ( Iceland) and Elding (Faroe Islands). Th ...
- consumer electronics


Reception and criticism

Nuuk Center was welcomed by the local businesses, headed by Nuuk Centre Association, and generally seen as a vehicle for strengthening the presence of local enterprises. By having a centrally placed mall, local businesses could thereby better compete with multinationals. The mall was also seen as an employment opportunity. The mall did not receive an uncritical welcome, however. While some expressed concerns the mall would change both the dynamics and the esthetics of the city, others saw the mall as a threat to traditional trading customs. Members of the older generation perceived Nuuk as becoming "too European" by the integration and inclusion of what had been seen perceived as essentially "foreign" institutions.


Construction

The planning and construction of the mall started in 2005, headed by the Nuuk Centre Association. The works were carried out by
MT Højgaard MT Højgaard Group is one of the leading construction and civil engineering companies in the Nordic countries. The Group works with customers throughout Denmark and in multiple countries overseas. The company was founded in 2001, when Højgaard & ...
. The mall offers its customers the services of the first indoor, underground parking hall built in the country's capital.


References

Buildings and structures in Nuuk Shopping malls established in 2012 Shopping malls in Greenland {{greenland-stub