Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's ...

, which is a

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...

Mondelez International Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...

. It is claimed to be the best-selling U.S.

peanut butter Peanut butter is a food paste or spread made from ground, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, sweeteners, or emulsifiers. Peanut butter is consumed in many countri ...

sandwich cookie A sandwich cookie, also known as a sandwich biscuit, is a type of cookie made from two thin cookies or medium cookies with a filling between them. Many types of fillings are used, such as cream, ganache, buttercream, chocolate, cream cheese, jam ...

, with around a billion estimated to be eaten every year.

Brand history

The distinctive design was thought to have been created by William A. Turnier but Nabisco maintains that there is "no way of knowing who came up with the actual visual concept". In December 2017, a Nutter Butter cereal line was launched by

Post Consumer Brands Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfoli ...

. It debuted at

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

with a box retailing at around $4. In October 2018,

Krispy Kreme Krispy Kreme, Inc. (previously Krispy Kreme Doughnuts, Inc.) is an American multinational doughnut company and coffeehouse chain. Krispy Kreme was founded by Vernon Rudolph (1915–1973), who bought a yeast-raised recipe from a New Orleans ch ...

released Nutter Butter and

Chips Ahoy! Chips Ahoy! is an American chocolate chip cookie brand, baked and marketed by Nabisco, a subsidiary of Mondelez International, that debuted in 1963. Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunky, ...

doughnuts A doughnut or donut () is a type of food made from leavened fried dough. It is popular in many countries and is prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and fra ...

which joined the pre-existing

Oreo Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...

doughnuts. The next year, in January 2019, chocolate fudge-covered Nutter Butters were released alongside similarly covered

Oreos Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits ...

. In May 2019, the CEO of

Dirk Van de Put Dirk van de Put (born 1959/60) is a Belgian businessman, and the chairman and chief executive officer (CEO) of Mondelez International. CEO since November 2017, he also became chairman in April 2018. Early life Van de Put is a native of Mechelen ...

announced in an interview with

CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...

that the company was giving "serious consideration" to adding CBD to certain product lines such as Nutter Butter. He did however say that adding CBD to its family brands "may not be in the company's best interest". Among other products, Nutter Butter was noted as helping increase Mondelez's sales in 2019, despite being one of the company's smaller brands. Starting in January 2020, Nabisco began selling Nutter Butter at supermarkets in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

(as with Nabisco's other snack brands, Nutter Butter are sold under the Christie brand in Canada).

References

External links

* {{Mondelez Cookie sandwiches Mondelez International brands Nabisco brands Products introduced in 1969 Peanut butter confectionery