Nutrilite is a brand of
mineral
In geology and mineralogy, a mineral or mineral species is, broadly speaking, a solid chemical compound with a fairly well-defined chemical composition and a specific crystal structure that occurs naturally in pure form.John P. Rafferty, ed. ( ...
,
vitamin
A vitamin is an organic molecule (or a set of molecules closely related chemically, i.e. vitamers) that is an Nutrient#Essential nutrients, essential micronutrient that an organism needs in small quantities for the proper functioning of its ...
, and
dietary supplement
A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order ...
s developed in 1934 by Carl F. Rehnborg. Nutrilite products are currently manufactured by
Access Business Group, a subsidiary of
Alticor
Alticor is a privately owned American corporation which is run by the DeVos family and the Van Andel family. It was established in 1999 to serve as the parent company for a handful of business ventures, most notably the multi-level marketing c ...
whose products are sold via
Amway
Amway (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and it ...
worldwide. The Nutrilite brand is known as Nutriway in
Denmark
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, song_type = National and royal anthem
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, subdivision_name = Danish Realm, Kingdom of Denmark
...
,
Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
,
Norway
Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...
,
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
,
Turkey
Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
,
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
and
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
.
History
Carl F. Rehnborg developed his vitamin products in the 1930s. His time in China between the end of 1915 and 1927 exposed him to experiences which lead him to realize the impact vitamins and nutrients have on general health. He began selling his vitamins as the California Vitamin company. In 1939 the company was renamed Nutrilite. In 1945, Rehnborg invented the
multi-level marketing
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling th ...
selling system to distribute his vitamins. Also in 1945 Lee S. Mytinger and William S. Casselberry became exclusive national distributors and operated a company to distribute the vitamins.
The founders of
Amway
Amway (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and it ...
,
Jay Van Andel
Jay Van Andel (June 3, 1924 – December 7, 2004) was an American billionaire businessman, best known as co-founder of the Amway Corporation, along with Richard DeVos.
He also served as chairman of the U.S. Chamber of Commerce from 1979 to 1980
...
and
Richard DeVos
Richard Marvin DeVos Sr. (March 4, 1926 – September 6, 2018) was an American billionaire businessman, co-founder of Amway with Jay Van Andel (company restructured as Alticor in 2000), and owner of the Orlando Magic basketball team. In 2012 ...
, began as independent distributors selling Nutrilite products in 1949, at a time when the product's previous distributors (Mytinger and Casselberry, Inc.) were involved in a dispute with the U.S.
Food and Drug Administration
The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...
(FDA), which accused them of false advertising. Van Andel and DeVos rose rapidly, becoming top-selling distributors. Concerned about the FDA dispute, they launched a new company, the American Way, (later known as Amway), to use the multi-level marketing system for other household products. The FDA/Mytinger-Casselberry dispute, which went to the
United States Supreme Court
The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
, was resolved in favor of the FDA in the 1960s.
In 1972, Amway bought a controlling interest in the company. In 1994 they took over complete ownership.
In 2001, five Nutrilite products were the first dietary supplements to be certified by
NSF International
NSF (an initialism for National Sanitation Foundation) is a product testing, inspection, certification organization with headquarters in Ann Arbor, Michigan. NSF also offers consulting and training services worldwide.
History
NSF Internatio ...
.
In 2007, the Simply Nutrilite (later renamed Nutrilite Trim Advantage Body System) line was introduced. The line includes meal replacement bars, anti-oxidant, and vitamin supplements.
Distribution and marketing
Nutrilite's vitamin and mineral products are distributed exclusively by
Amway
Amway (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and it ...
affiliates known as Independent Business Owners (IBO) in North America and 108 other countries and territories. Nutrilite also has snacks as part of its product line.(Amway, Quixtar, and Access Group are subsidiaries of Alticor).
Spokespersons for the brand have included
Asafa Powell
Asafa Powell, CD (born 23 November 1982) is a retired Jamaican sprinter who specialised in the 100 metres. He set the 100 metres world record twice, between June 2005 and May 2008 with times of 9.77 and 9.74 seconds. Powell has consiste ...
,
Liu Xiang,
Sanya Richards
Sanya Richards-Ross (née Richards; born February 26, 1985) is a retired Jamaican-American track and field athlete, who competed internationally for the United States in the 400-meter sprint. Her notable accolades in this event include being th ...
,
Ronaldinho
Ronaldo de Assis Moreira (born 21 March 1980), commonly known as Ronaldinho Gaúcho () or simply Ronaldinho, is a Brazilian retired professional footballer who played mostly as an attacking midfielder, but was also deployed as a winger. Wide ...
, and
Jenn Stuczynski
Jennifer Lynn Suhr ( née Stuczynski; born February 5, 1982) is an American former pole vaulter. She has been an Olympic and World champion, has been ranked #1 in the World, has been the #1 American pole vaulter since 2006, and has won a total o ...
.
Reception
Nutrilite Double X was tested by
ConsumerLab.com
ConsumerLab.com, LLC. is a privately held American company registered in White Plains, NY. It is a publisher of test results on health, wellness, and nutrition products. Consumer Labs is not a laboratory, but contracts studies to outside laborator ...
in their ''Multivitamin and Multimineral Supplements Review'' of 38 of the leading multivitamin/multimineral products sold in the U.S. and Canada. Double X passed ConsumerLab's test, which included testing of selected index elements, their ability to disintegrate in solution per
United States Pharmacopeia
The ''United States Pharmacopeia'' (''USP'') is a pharmacopeia (compendium of drug information) for the United States published annually by the United States Pharmacopeial Convention (usually also called the USP), a nonprofit organization that ...
guidelines, lead contamination threshold set in
California Proposition 65, and meeting FDA labeling requirements.
Regulatory and safety issues
In 1948, the U.S.
Food and Drug Administration
The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...
seized shipments of Nutrilite, then distributed by a California firm, Mytinger & Casselberry Inc. The FDA claimed that a booklet with the product made false claims that it would cure diseases. The distributor brought suit, claiming the seizures were unconstitutional. In 1950, the U.S. Supreme Court ruled that the seizure was constitutional.
In 2009, Amway voluntarily recalled three kinds of Nutrilite energy bars due to potential contamination with salmonella after the FDA tracked the peanut butter salmonella outbreak to a
Peanut Corporation of America
Peanut Corporation of America (PCA) was a peanut-processing business which is now defunct as a result of one of the most massive and lethal food-borne contamination events in U.S. history. PCA was founded in 1977 and initially run by Hugh Parne ...
plant, a vendor Amway had used on occasion.
[
]
References
External links
* {{official website, http://www.nutrilite.com/
*
From the Ground Up', c.1954 promotional Nutrilite film in the
Prelinger Archives
The Prelinger Archives is a collection of films relating to U.S. cultural history, the evolution of the American landscape, everyday life, and social history. It was in New York City from 1982 to 2002 and is now in San Francisco.
History
The Arc ...
hosted at
Archive.org
The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, ...
Alticor brands
Amway brands
Dietary supplements
Multi-level marketing products
Quixtar brands