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NUTmobile is a series of
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One-off cars Art vehicles Kraft Heinz {{Automotive-tech-stub
NUTmobile is a series of automobile
A car or automobile is a motor vehicle with Wheel, wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, pe ...
s shaped like a peanut
The peanut (''Arachis hypogaea''), also known as the groundnut, goober (US), pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible Seed, seeds. It is widely grown in the tropics and subtropics, important to both small ...
owned by Kraft Heinz
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage ...
which are used to promote and advertise
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
Planters
Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentil ...
products in the United States. The first version was created in 1935. Drivers of the NUTmobile are known as “Peanutters”. Nine "Peanutters" are selected to drive three Nutmobiles across the country in the given year. These brand representatives are typically recent college graduates with degrees in advertising, marketing, public relations, and communications. The University of Illinois at Urbana-Champaign has a history of recruiting students with representatives in 2014-2015, 2016-2017, 2018–2019, and 2019-2020. During the year, "Peanutters" travel across the country giving out peanut samples, Mr. Peanut
Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company owned by Hormel. He is depicted as an anthropomorphic peanut in its shell, wearing the formal clothing of an old-fashioned gentleman, with a top hat, mono ...
memorabilia, and other products from the Planters brand. The program is based in Madison, WI and "Peanutters" go through two weeks of 'Peanut Prep' where they learn about speaking on behalf of the Planters brand, Planters history, and learn to drive the vehicles. Mr. Peanut also accompanies the "Peanutters" and is present at each event they attend offering photos, autographs, and hugs to interested customers.
The first Nutmobile in the current decade started in 2011 as a food truck. With incredible success and consumer intrigue, the tour changed to what it is today - an experiential marketing icon. In 2014, two more NUTmobiles were created to the fleet to cover more of the United States. The current NUTmobile is a converted 2014 Isuzu. In 2019, a brand new NUTmobile was created for the 2019 Planters Super Bowl commercial. The new NUTmobile replaced the old, 2011 NUTmobile on the national tour.
See also
*Wienermobile
A fleet of motor vehicles shaped like a hot dog on a bun, called "Wienermobile", are used to promote and advertise Oscar Mayer products in the United States. The first Wienermobile was created by Oscar Mayer's nephew, Carl G. Mayer, in 1936.
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References
External links
One-off cars Art vehicles Kraft Heinz {{Automotive-tech-stub