The Nuremberg International Toy Fair (
German
German(s) may refer to:
* Germany (of or related to)
** Germania (historical use)
* Germans, citizens of Germany, people of German ancestry, or native speakers of the German language
** For citizens of Germany, see also German nationality law
**Ge ...
: ''Spielwarenmesse''), held annually since 1949, is the largest international
trade fair
A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...
for
toy
A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pet ...
s and
games. Only trade visitors associated with the toy business, journalists and invited guests are admitted. Each year during the course of the event which is held for six days, about 2,800 exhibitors from about 60 countries present their products.
In 2017, 73,000 trade visitors and purchasers from 123 countries came for the fair.
The fair is organized by
Spielwarenmesse eG {{refimprove, date=August 2012
Spielwarenmesse eG is a trade fair organizer and marketing services provider for the toy industry. It also organize the Spielwarenmesse International Toy Fair Nürnberg, the world’s biggest trade fair for professio ...
,
Report of the 2010 Spielwarenmesse International Toy Fair Nürnberg
a marketing and trade fair service provider, based in Nuremberg
Nuremberg ( ; german: link=no, Nürnberg ; in the local East Franconian dialect: ''Nämberch'' ) is the second-largest city of the German state of Bavaria after its capital Munich, and its 518,370 (2019) inhabitants make it the 14th-largest ...
, Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
.
Range of products
Every year, about one million products are displayed on the fair, including approximately 70,000 new products. On the fair, they are presented in twelve different product groups. These are, as of the 2011 fair:
* Model Construction, Hobbies
A hobby is considered to be a regular activity that is done for enjoyment, typically during one's leisure time. Hobbies include collecting themed items and objects, engaging in creative and artistic pursuits, playing sports, or pursuing oth ...
* Model Railways and Accessories
* Technical Toys, Educational toys
Educational toys (sometimes also called "instructive toys") are objects of play, generally designed for children, which are expected to stimulate learning. They are often intended to meet an educational purpose such as helping a child develop a ...
, Action Toys
* Doll
A doll is a model typically of a human or humanoid character, often used as a toy for children. Dolls have also been used in traditional religious rituals throughout the world. Traditional dolls made of materials such as clay and wood are foun ...
s, Soft Toys,
* Games, Books, Learning and Experimenting, Multimedia
Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradit ...
* Festive and Trend Articles, Carnival
* Wooden Toys, Craftworks, Gifts
* Arts& Crafts, Creative Design
* Sports, Leisure, Outdoor
* School Articles, Stationery
* Baby & Infant Articles
* Multi-product Group
ToyInnovation/ToyAward
The awarded products stand out due to their degree of innovation, product concept, creativity and playing idea.
A jury of industry experts determines the winners in five categories (as of Spielwarenmesse International Toy Fair 2011):[ToyAward winners 2011](_blank)
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* Baby&Infant
* PreSchool
* SchoolKids
* Teenager&Family
* SpecialAward (Topic changing annually)
Global Toy Conference
The Global Toy Conference takes place on the last day of the fair and deals with issues concerning the future of the toy trade and industry, e.g. sustainability, toy safety, online marketing and successful selling on the Internet.
References
External links
Official site of Spielwarenmesse International Toy Fair
Official site of Spielwarenmesse eG
A personal visit to the toy fair with photographs
{{Authority control
Nuremberg
Trade fairs in Germany
Recurring events established in 1950
1950 establishments in West Germany