Nura Afia is an American beauty vlogger. In November 2016, CoverGirl cosmetics company named her one of its brand ambassadors. Afia is the CoverGirl's first brand ambassador who wears a

hijab In modern usage, hijab ( ar, حجاب, translit=ḥijāb, ) generally refers to headcoverings worn by Muslim women. Many Muslims believe it is obligatory for every female Muslim who has reached the age of puberty to wear a head covering. While ...

Early life

Afia grew up in Aurora, Colorado, with five siblings, and attended Smoky Hill High School. Her mother, Anne, was born a

Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...

in Lebanon to Swiss-Lebanese parents, and converted to

Islam Islam (; ar, ۘالِإسلَام, , ) is an Abrahamic religions, Abrahamic Monotheism#Islam, monotheistic religion centred primarily around the Quran, a religious text considered by Muslims to be the direct word of God in Islam, God (or ...

prior to marrying Afia's father, who is Moroccan. In 2011, when she was 18, Afia married Asef Noorzai, a childhood friend.

Career

While at home with her first baby in 2011 named Laila Noorzai, Afia began watching beauty videos online. She was inspired to start recording her own videos, using electronics borrowed from family. Over time she grew her channels to reach 213,000 YouTube subscribers and 300,000

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

followers. Afia also began to do photo shoots and work with

modest fashion The term modest fashion or modest dressing refers to a fashion trend in women of wearing less skin-revealing clothes, especially in a way that satisfies their spiritual and stylistic requirements for reasons of faith, religion or personal preferen ...

brands. In November 2016, as part of a campaign to feature models from diverse backgrounds, CoverGirl cosmetics named Afia as a brand ambassador. She was the first hijab-wearing model to be a brand ambassador for CoverGirl when she began modeling their new mascara product called "So Lashy! BlastPro." She received many messages of support from Muslim women pleased to see a model in a hijab, however she was also criticised as hypocritical for both covering up with a hijab and seeking attention through make-up.

References

{{DEFAULTSORT:Afia, Nura Living people YouTubers from Denver Women video bloggers Muslims from Colorado American women bloggers American video bloggers 1993 births People from Aurora, Colorado American make-up artists American people of Lebanese descent American people of Swiss descent American people of Moroccan descent Female models from Colorado Beauty and makeup YouTubers YouTube vloggers 21st-century American women