"Numb Numb Juice" is a song by American rapper

Schoolboy Q Quincy Matthew Hanley (born October 26, 1986), better known by his stage name Schoolboy Q (stylized as ScHoolboy Q), is an American rapper. In 2009, Hanley signed to Carson-based independent record label Top Dawg Entertainment (TDE) and in late ...

, released on March 13, 2019 as the lead single from his fifth studio album ''

Crash Talk ''Crash Talk'' (stylized as ''CrasH Talk'') is the fifth studio album by American rapper Schoolboy Q, released on April 26, 2019, through Top Dawg Entertainment and distributed by Interscope Records. The album features guest appearances from Trav ...

'', by

Top Dawg Top Dawg Entertainment (TDE) is an American independent record label founded in 2004, by CEO Anthony "Top Dawg" Tiffith. Terrence "Punch" Henderson is president of the label. There are currently eleven artists signed to the label: the label's f ...

and

Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...

. The song was produced by

Baby Keem Hykeem Jamaal Carter Jr. (born October 22, 2000), known professionally as Baby Keem, is an American rapper and record producer. He initially gained major recognition following the release of his single "Orange Soda", from his second mixtape ''Di ...

, DJ Fu and

Nez & Rio Nez & Rio are an American record production team from Chicago, Illinois, composed of Nesbitt Wesonga Jr. and Mario Loving. They are perhaps best known for producing Schoolboy Q's 2014 single " Man of the Year," as well as ASAP Rocky's 2015 singl ...

Background and composition

The song features a "kick and 808-heavy instrumental". Tom Breihan described the song as a "general rage-out full of violent tough talk"; in parts of the song, Schoolboy Q threatens to hop "out like Jack-in-the-Box" and lists a variety of acts he considers "bitch shit". The title of the song is a reference to "num num juice", a

Bay Area The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Gov ...

slang for an alcoholic cocktail.

Music video

The music video was directed by

Dave Free David Friley (born November 13, 1986), known professionally as Dave Free, is an American filmmaker, record executive, and former record producer. He is best known for his creative partnership with rapper Kendrick Lamar, with whom he founded the ...

and Jack Begert. Released alongside the single, it is noted for its several references to pop culture. The video begins with Schoolboy Q hanging out of a car and painting a red line in the street with a paint roller while driving, which is shown in the single's cover art and a reference to the ''

Seinfeld ''Seinfeld'' ( ) is an American television sitcom created by Larry David and Jerry Seinfeld. It aired on NBC from July 5, 1989, to May 14, 1998, over nine seasons and List of Seinfeld episodes, 180 episodes. It stars Seinfeld as Jerry Seinfeld ( ...

'' episode "

The Pothole "The Pothole" is the 150th episode of the sitcom '' Seinfeld''. This was the 16th episode for the eighth season. It aired on February 20, 1997. In the episode, Jerry is unwilling to kiss his girlfriend after she unknowingly brushes her teeth with ...

". Schoolboy Q spoofs

Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The Bori ...

's interview on ''

The Joe Rogan Experience ''The Joe Rogan Experience'' is a podcast hosted by American comedian, presenter, and UFC color commentator Joe Rogan. It launched on December 24, 2009, on YouTube by Rogan and comedian Brian Redban, who was its sole co-host and producer unti ...

'', in which the rapper smokes and drinks whiskey with a headset on. Two scenes from the film ''Belly'' are parodied, the first of which is the opening scene and the second sees rapper

Tyler, the Creator Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper and record producer. He is one of the founding members of the music collective Odd Future. Okonma self-released his debut mixtape Bast ...

playing the role of the character Big Head Rico, wearing a wig and shades and eating a banana. Schoolboy Q also recreates a scene from the music video of "

Mo Money Mo Problems "Mo Money Mo Problems" is a song by American rapper The Notorious B.I.G., released through Bad Boy Records and Arista Records, which impacted US mainstream radio stations on July 15, 1997, as the second single from his second and final stud ...

" by

The Notorious B.I.G. Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper. Rooted in East Coast hip hop and particularly gangsta ...

with another man, complete with red leather jackets and red

Yankees The New York Yankees are an American professional baseball team based in the New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. They are one of ...

caps. Apart from the pop culture references, Schoolboy Q is seen in a mansion hanging out with models at the pool, as well as facing a rival in a rooftop martial arts fight. Rapper

Jay Rock Johnny Reed McKinzie Jr. (born March 31, 1983), better known by his stage name Jay Rock, is an American rapper, singer and songwriter from Los Angeles. He signed to indie label Top Dawg Entertainment (TDE), in 2005. Under TDE, Rock secured a rec ...

makes a cameo appearance in the video.

Charts

Certifications

References

{{Schoolboy Q 2019 singles 2019 songs Schoolboy Q songs Songs written by Schoolboy Q Top Dawg Entertainment singles Interscope Records singles Songs written by Kendrick Lamar Songs written by Mike Will Made It Music videos directed by Dave Free