"Nuk E Di" (; ) is a song recorded by

Kosovo Albanian The Albanians of Kosovo ( sq, Shqiptarët e Kosovës, ), also commonly called Kosovo Albanians, Kosovar/Kosovan Albanians or Kosovars/Kosovans, constitute the largest ethnic group in Kosovo. Kosovo Albanians belong to the ethnic Albanian sub-gr ...

singers and sisters

Era Istrefi Era Istrefi (; ; born 4 July 1994) is a Kosovo-Albanian singer. Born and raised in Pristina, Istrefi rose to significant international recognition with the breakthrough single "BonBon", which experienced commercial success worldwide and receive ...

and Nora Istrefi. The song was

written Writing is a medium of human communication which involves the representation of a language through a system of physically inscribed, mechanically transferred, or digitally represented symbols. Writing systems do not themselves constitute h ...

by Era Istrefi alongside producers

Claydee Klejdi Lupa (Greek: Κλέιντι Λούπα; born 7 June 1985), known professionally as Claydee, is a Greek-Albanian singer, songwriter and producer. He has produced works that fall into the dance-pop, RnB and house music categories. His son ...

, Lee Paul Williams and Teddy Economou.

Background and composition

"Nuk E Di" was

by Era Istrefi alongside

, Lee Paul Williams and Teddy Economou. Albanian producer Claydee was additionally hired for the song's

production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stati ...

process. The song was composed in time and is performed in the key of

B minor B minor is a minor scale based on B, consisting of the pitches B, C, D, E, F, G, and A. Its key signature has two sharps. Its relative major is D major and its parallel major is B major. The B natural minor scale is: : Changes neede ...

common time The time signature (also known as meter signature, metre signature, or measure signature) is a notational convention used in Western musical notation to specify how many beats (pulses) are contained in each measure (bar), and which note value ...

with a

tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...

of 90 beats per minute. The song is primarily sung in the

Albanian language Albanian ( endonym: or ) is an Indo-European language and an independent branch of that family of languages. It is spoken by the Albanians in the Balkans and by the Albanian diaspora, which is generally concentrated in the Americas, Europ ...

and marks the first time that both sisters have collaborated musically on a recording.

Music video and promotion

The accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

for "Nuk E Di" was premiered onto the

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

channel of Era Istrefi's label,

Ultra Music Ultra Records is an American record label formed in New York City in 1995 by former PolyGram and Virgin Records executive Patrick Moxey. As of December 23, 2012, Ultra entered a global partnership with Sony Music, giving its artists access to ...

, one day before the release date on 18 April 2019. After the release, the song's music video was viewed over 1.5 million times in its first 24 hours. For further promotion, the sisters performed the song for the first time in the Coca-Cola Festival in

Tirana Tirana ( , ; aln, Tirona) is the capital and largest city of Albania. It is located in the centre of the country, enclosed by mountains and hills with Dajti rising to the east and a slight valley to the northwest overlooking the Adriatic Sea ...

and subsequently in the Colour Day Festival in

Athens Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital and largest city of Greece. With a population close to four million, it is also the seventh largest city in the European Union. Athens dominates ...

Charts

Release history

References

{{Authority control 2019 songs 2019 singles Era Istrefi songs Albanian-language songs Songs written by Claydee Ultra Records singles