''Nuestro'' was the first nationally published, monthly, general-interest magazine, in

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

, for and about Latinos in the United States. It was a landmark in publishing history in this country. Up until this time only "special interest" magazines for Latinos existed and were printed in Spanish. Latinos were an untapped and highly lucrative market for which census statistics showed that 76 percent of the Latino population was either bilingual or monolingual in English. This is from the

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

article written by Philip H. Dougherty, Feb. 22, 1977 (See citation below): "Unlike all the other publications aimed at this market (estimated at from 2.6 million to 3.2 million households with an annual income of some $30 billion) Nuestro will be virtually entirely in English except for a brief Spanish synopsis preceding major features." Nuestro means "Ours" in Spanish. It was conceived by Daniel Lopez, 36, a businessman. In 1972 he started a company (corporation) in Washington called Nuestro Grafico Inc., with $650 in seed money ($500 of which came from Joan Gramatte, co-owner and art director, and $150 came from Lopez).

History

The first issue was published in April 1977, with a 200,000 print run. It was both a subscription and newsstand publication. The magazine was written in English, with some Spanish information for major features in the magazine. Lopez chose to print in English instead of Spanish because he felt that younger Latinos speak English more often. He also marketed the magazine as the first for Latinos in English. Primary offices were in midtown Manhattan. With Lopez as publisher, the editorial department was headed by Editor-in-Chief Charles Rivera, co-managing editors, José M. Ferrer III and Philip Herrera, both of whom were formerly associate editors at ''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...

'', Art Director and co-founder, Joan Gramatte; along with Senior Editor,

Dolores Prida Dolores Prida (September 5, 1943Remeseira, Claudio Iván.Dolores Prida, beloved columnist and playwright, dies at 69." ''NBC Latino''. January 21, 2013. Retrieved on January 22, 2013. – January 20, 2013Hernandez, Lee.Legendary Playwright an ...

References

Citations

Sources

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The Press: New Voice for Latinos
" ''

''. Monday April 18, 1977. {{DEFAULTSORT:Nuestro Monthly magazines published in the United States Cultural magazines published in the United States Defunct magazines published in the United States Hispanic and Latino American culture Latin American culture Magazines established in 1977 Magazines disestablished in 1980