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Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixon and headquartered in
Nudie Jeans have prioritised
sales figures for Nudie Jeans
/ref> In 2019, Nudie Jeans increased its net revenue to 489.4 million SEK ($ million US dollars). As of 2021, the total number of global employees rose to 199 people.
Gothenburg
Gothenburg (; abbreviated Gbg; sv, Göteborg ) is the second-largest city in Sweden, fifth-largest in the Nordic countries, and capital of the Västra Götaland County. It is situated by the Kattegat, on the west coast of Sweden, and has ...
. Its parent company is Svenska Jeans Holding.
Origin
Erixon has stated that she is drawn to designingjeans
Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
because "the more you wear and repair jeans, the more character they have. Denim is a living fabric that changes over time – and they are for everyone, of all ages and genders".
Business practices
Nudie Jeans have prioritised sustainability
Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livi ...
and social responsibility in their business practices. The company switched to organic cotton in the 2010s and offers free repairs to customers. The company also recycles some old products. The company has a goal of being a fully transparent company.
The company's cotton is sourced from India, Turkey and Italy, and manufacturing primarily takes place in Italy. According to CEO Palle Stenberg, its garment workers are paid a living wage. It has stores in Sweden, the UK, Australia, Japan, Spain, Germany and Switzerland.
Finances
As of 2003, the company had 12 employees, revenue of 93 millionSwedish kronor
The krona (; plural: ''kronor''; sign: kr; code: SEK) is the official currency of the Kingdom of Sweden. Both the ISO code "SEK" and currency sign "kr" are in common use; the former precedes or follows the value, the latter usually follows it b ...
($ million US dollars) and a net income
In business and accounting, net income (also total comprehensive income, net earnings, net profit, bottom line, sales profit, or credit sales) is an entity's income minus cost of goods sold, expenses, depreciation and amortization, interest, a ...
of 13.6 million kronor ($ million US dollars). 70% of revenue was generated outside of Sweden. In 2004, Nudie's net income increased by 70%./ref> In 2019, Nudie Jeans increased its net revenue to 489.4 million SEK ($ million US dollars). As of 2021, the total number of global employees rose to 199 people.
See also
*2010s in fashion
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fash ...
References
External links
* Clothing companies established in 2001 Clothing companies of Sweden Clothing brands of Sweden Companies based in Gothenburg Jeans by brand Swedish companies established in 2001 Manufacturing in Italy Fair trade brands {{Sweden-company-stub