Nubia Technology is a Chinese
smartphone
A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...
manufacturer headquartered in
Shenzhen
Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...
, Guangdong. Originally established as a wholly owned subsidiary of
ZTE
ZTE Corporation is a Chinese partially state-owned technology company that specializes in telecommunication. Founded in 1985, ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges.
ZTE's core business is wireless, exchange, opt ...
in 2012, it became an independent company in 2015 and received a significant investment from
Suning Holdings Group and
Suning Commerce Group
Suning.com Co., Ltd. formerly Suning Commerce Group Co., Ltd. is one of the largest non-government retailers in China, headquartered in Nanjing, Jiangsu Province. Suning has more than 10,000 stores nationwide and its e-commerce platform, ''Sun ...
in 2016. ZTE reduced its stake in Nubia to 49.9% in 2017 officially meaning Nubia was no longer considered a subsidiary of ZTE, but more of an associate company.
In February 2016 Nubia became a sponsor of
Jiangsu Suning F.C. for a reported .
The company hired footballer
Cristiano Ronaldo
Cristiano Ronaldo dos Santos Aveiro (; born 5 February 1985) is a Portuguese professional footballer who plays as a forward and captains the Portugal national team. He is currently a free agent. Widely regarded as one of the greatest p ...
to promote the mobile phone of the company in May 2016.
In 2017, ''
China Daily
''China Daily'' () is an English-language daily newspaper owned by the Central Propaganda Department of the Chinese Communist Party.
Overview
''China Daily'' has the widest print circulation of any English-language newspaper in China. T ...
'' reported that Nubia would build a factory in
Nanchang
Nanchang (, ; ) is the capital of Jiangxi Province, People's Republic of China. Located in the north-central part of the province and in the hinterland of Poyang Lake Plain, it is bounded on the west by the Jiuling Mountains, and on the east ...
, Jiangxi Province.
In April 2018, Nubia Technology launched a gaming sub-brand, named
REDMAGIC (红魔). REDMAGIC recently announced its new 5G compatible device REDMAGIC 5G on March 12, 2020, in Shanghai. REDMAGIC is known for being the first smartphone brand to put cooling fans inside their phones. The company also unveiled a partnership with Chinese esport team
Royal Never Give Up
Royal Never Give Up (RNG) is a Chinese esports organization whose '' League of Legends'' team competes in the League of Legends Pro League. It was established in May 2015. RNG won the 2016 LPL Spring Playoffs, 2018 LPL Spring Playoffs and 2018 ...
, to further expand its brand among esport enthusiasts.
On April 13, 2020, Nubia Technology unveiled a brand new logo as well as its new brand vision.
In March 2022, Nubia Technology unveiled the first gaming phone featuring an under-display camera technology, the REDMAGIC 7 Pro.
Products
Smartphone
RedMagic sub-brand
Nubia
References
External links
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{{Electronics industry in China
Manufacturing companies based in Shenzhen
Mobile phone companies of China
Mobile phone manufacturers
Electronics companies of China
Chinese brands
Flexible displays