Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010 by its founder

Jefferson Hack Jefferson Hack (born 1971 in Montevideo, Uruguay) is a Curator, Creative Director and co-founder of Dazed Media, an independent media company that produces stories across its print, digital and video brands. The company's portfolio includes fash ...

as a brand of LVMH Moët Hennessy Louis Vuitton SE."LVMH Launches Nowness.com..."
Corcoran, Kate T. WWD (February 24, 2010)"LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks"
Schomer, Stephanie.

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...

(February 24, 2010) In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's

Dazed ''Dazed'' (''Dazed & Confused'' until February 2014) is a bi-monthly British style magazine founded in 1991. It covers music, fashion, film, art, and literature. Dazed is published by Dazed Media, an independent media group known for producing ...

Media, acquired a majority stake in Nowness.

History

Nowness launched in 2010. Its founder and chief creative executive is

Awards

* 2010 CLIO Award for Best Interactive Website * 2011

Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...

: Best Fashion Website"LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com"
Groth, Aimee.

Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...

(August 2, 2011) * 2011 WWD Japan Fashion Web Grand Prix Award * 2013 Lovie Award: Best Interactive Video (Ballroom Battle) * 2013 Lovie Award for Best Lifestyle Website * 2014 Berlin Fashion Film Festival: Best Visual Effects (for shoppable fashion short, "Mine All Mine") * 2014 Webby Award: Best Cultural Website * 2017 Webby Award: Best Cultural Website

References

External links

*
"Digital Scorecard: NOWNESS"
BoF Team, Business of Fashion (February 24, 2010)

Menkes, Suzy.

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

(March 2, 2010)
"7 Stellar Examples of Branded Content from the Fashion Industry"
Wright Lee, Macala.

Mashable Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a ...

(January 3, 2011)
"The 30 Most Underrated Innovations of 2010"
Wong, Danny.

The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...

(January 18, 2011)
"Social Media Breeds Edvertorial"
Strugatz, Rachel. WWD (January 20, 2011)
"Fashion's Power 25: The people and platforms that truly matter in the world of style"
Bazilian, Emma.

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

(September 12, 2011) {{Commonscat, Nowness LVMH Lifestyle websites Internet properties established in 2010 2010 establishments in New York (state)