''Now Is the Hour'' is the tenth

studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...

by American singer

Jennifer Rush Jennifer Rush (born Heidi Stern; September 28, 1960) is an American pop and rock singer. She achieved success during the mid-1980s with several singles and studio albums including the million-selling single " The Power of Love", which she co-w ...

(and 11th album overall when counting Heidi album in 1979). It was first released by

Ariola Records Ariola (also known as Ariola Records, Ariola-Eurodisc and BMG Ariola) is a German record label. In the late 1980s, it was a subsidiary label of the Bertelsmann Music Group, which in turn has become a part of the international media conglomerat ...

on March 5, 2010. Among the

songwriter A songwriter is a musician who professionally composes musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music gen ...

s that contributed to the project were Swedish

music producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure.Virgil Moorefield"Introduction" ''The Producer as ...

Jörgen Elofsson Kjell Åke Jörgen Elofsson (born 14 January 1962) is a Swedish songwriter. He was one of the writers of the songwriter-team at Cheiron Studios in Stockholm (along with Denniz PoP, Max Martin, Kristian Lundin, Andreas Carlsson, Rami Yacoub, Per ...

, British singer

Natasha Bedingfield Natasha Anne Bedingfield (born 26 November 1981) is a British singer and songwriter. Bedingfield released her debut album, '' Unwritten'', in 2004, which contained primarily up-tempo pop songs and was influenced by R&B music. It enjoyed intern ...

, and American

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...

songwriter

Sharon Vaughn Mary Sharon Vaughn (born May 2, 1947) is an American musician, songwriter and producer who was previously based in Sweden. She has written hits for artists such as Willie Nelson, Waylon Jennings, Reba McEntire, The Oak Ridge Boys, George Jones, K ...

. Rush's first studio album since 1998, it peaked at number 21 on the

German Albums Chart The GfK Entertainment charts are the official music charts in Germany and are gathered and published by GfK Entertainment (formerly Media Control and Media Control GfK International), a subsidiary of GfK, on behalf of Bundesverband Musikindust ...

. The first single was the ballad "Before the Dawn." As of 2024, it remains her most recent studio album despite sporadic recordings and live performances.

Critical reception

AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...

editor Jon O'Brien found that ''Now Is the Hour'' "retains the epic power balladry of her mid-'80s heyday while also pursuing a previously unexplored dance-pop direction similar to

Cher Cher (; born Cherilyn Sarkisian; May 20, 1946) is an American singer, actress and television personality. Often referred to by the media as the Honorific nicknames in popular music, "Goddess of Pop", she has been described as embodying female ...

's fifty-something disco diva re-invention a decade earlier ..For an artist so synonymous with the impassioned big-voiced vocal ballad, it's a surprise that she comes unstuck when attempting to tread the path of her signature hit, " The Power of Love," as the likes of "Before the Dawn," "Windows," and "Still" may provide the chance to showcase her impressive and slightly operatic tones, but they are so utterly unmemorable that you wish she'd had the confidence to just stick with her newfound uptempo leanings instead. ''Now Is the Hour'' might not exactly be worth a 12-year wait, but take away the perfunctory torch songs and it is a respectable comeback that suggests her one-hit wonder status is a rather unjust state of affairs."

Critical reception

Track listing

Charts

References

External links