"Now I'm in It" is a song by American band

Haim The name ''Haim'' can be a first name or surname originating in the Hebrew language, or deriving from the Old German name ''Haimo''. Hebrew etymology Chayyim ( he, חַיִּים ', Classical Hebrew: , Israeli Hebrew: ), also transcribed ''Haim ...

, released as a single on October 30, 2019.

Background

In an interview with ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...

'', the band members talked about two upcoming songs titled "Hallelujah" and "Now I'm in It", with the latter having been announced as their next single. The song was described as a "breathy pop ballad". About the song's lyrics, Danielle revealed that "people think Now I’m in It is a break-up song because I sing: ‘We can’t be friends’ but I’m talking about me and my mind. It was gnarly and I was not OK with myself". Shortly before release, Danielle revealed that the song was about going through a bout of depression.

Critical reception

Abby Jones of ''

Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to th ...

'' thought that the song was a "far cry from the minimalistic groove" of their previous single "

Summer Girl ''Summer Girl'' is the sixth studio album by American rock band Smash Mouth, released on September 19, 2006 through Beautiful Bomb Records. This is the last album featuring original guitarist and songwriter Greg Camp. The album was released wi ...

" and even "much of Haim's discography". She further compared the bassline to

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...

's "

Style Style is a manner of doing or presenting things and may refer to: * Architectural style, the features that make a building or structure historically identifiable * Design, the process of creating something * Fashion, a prevailing mode of clothing ...

". Jones concluded that "though the song does feel a little more Haimy with some organic instrumentals, a glaring awkwardness results from the otherwise electro-pop aesthetic".

Music video

The music video premiered on YouTube on October 30, 2019 and was directed by long-time collaborator

Paul Thomas Anderson Paul Thomas Anderson (born June 26, 1970), also known by his initials PTA, is an American filmmaker. He made his feature-film debut with ''Hard Eight (film), Hard Eight'' (1996). He found critical and commercial success with ''Boogie Nights'' ( ...

. It primarily focuses on a day in Danielle's life and its recurring monotony. Throughout the video, the singer is seen working at a diner, getting carried on a

stretcher A stretcher, gurney, litter, or pram is an apparatus used for moving patients who require medical care. A basic type (cot or litter) must be carried by two or more people. A wheeled stretcher (known as a gurney, trolley, bed or cart) is often ...

and passing through a

car wash A car wash, carwash, or auto wash is a facility used to clean the exterior, and in some cases the interior of motor vehicles. Car washes can be self-service, full-service (with attendants who wash the vehicle), or fully automated (possi ...

before emerging from the fog of her depression with her sisters by her side.

Credits and personnel

Credits adapted from

Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * Tidal (album), ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * ...

. Musicians * Danielle Haim – vocals, acoustic and electric guitar, conga * Alana Haim – vocals, conga * Este Haim – vocals, bass *

Rostam Batmanglij Rostam Batmanglij ( fa, رستم باتمانقلیچ, ; born November 28, 1983), known mononymously as Rostam, is an American record producer, musician, singer, songwriter, and composer. He was a founding member of the band Vampire Weekend, whos ...

– electric guitar, piano, synthesizer, drum and synthesizer programming *

Ariel Rechtshaid Ariel Rechtshaid ( ;) is an American record producer, audio engineer, mixing engineer, multi-instrumentalist, and songwriter. His accolades include three Grammy Awards for music production. Rechtshaid was the lead singer and guitarist of the ska ...

– synthesizer, drum and synthesizer programming *

Buddy Ross Buddy Ross (born Josiah Sherman; March 4, 1983) is an American record producer, musical artist, keyboard player, songwriter, engineer and mixer. He is best known for his work with Frank Ocean, having worked across Ocean's critically acclaimed albu ...

– synthesizer Technical * Ariel Rechtshaid – engineering * Rostam Batmanglij – engineering * Dalton Ricks – engineering * John DeBold – engineering * Manny Marroquin – mixing * Jasmine Chen – assistant recording engineering * Matt DiMona – assistant recording engineering * Emily Lazar – mastering engineering * Chris Allgood – assistant mastering engineering

Charts

Release history

References

{{Haim 2019 singles 2019 songs Columbia Records singles Haim (band) songs Music videos directed by Paul Thomas Anderson Polydor Records singles Songs written by Danielle Haim Songs written by Este Haim Songs written by Alana Haim Songs written by Rostam Batmanglij