Now and Later is an American brand of fruit-flavored taffy-like candy manufactured by
Ferrara Candy Company
The Ferrara Candy Company is an American candy manufacturer, based in Chicago, Illinois, and owned by the Ferrero Group.
The company was formed from a 2012 merger of the Illinois-based Ferrara Pan Candy Company and Minnesota-based Farley's & Sa ...
. The
candy
Candy, also called sweets (British English) or lollies (Australian English
Australian English (AusE, AusEng, AuE, AuEng, en-AU) is the set of varieties of the English language native to Australia. It is the country's common language an ...
is formed into squares packaged in colorful paper. Twelve flavors are currently available in both Traditional and Chewy varieties.
History
Now and Later was created in
Brooklyn, New York
Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
in 1962 by The Phoenix Candy Company.
The name ''Now and Later'' was meant to suggest to customers that they are going to like them ''now'' and then want some more ''later''. Alluding to the candy's signature chewy texture, the name also suggests that if one puts a piece in one's mouth ''now'', one will still be chewing it ''later''. The Phoenix Candy Company also sold several candy-and-a-toy products.
In 1978, Phoenix was sold to Beatrice Foods.
The company merged with
Leaf
A leaf ( : leaves) is any of the principal appendages of a vascular plant stem, usually borne laterally aboveground and specialized for photosynthesis. Leaves are collectively called foliage, as in "autumn foliage", while the leaves, ste ...
in 1983, and sold it to
Nabisco
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
Nabisco's ...
in 1992.
Farley's & Sathers Candy Company
Farley's & Sathers Candy Company was created as an umbrella company to roll up many small companies, brands and products under a common management team.Kraft/ Philip Morris' acquisition of
Nabisco
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
Nabisco's ...
. In 2012, Farley's & Sathers Candy Company merged with
Ferrara Pan Candy Company
Ferrara (, ; egl, Fràra ) is a city and ''comune'' in Emilia-Romagna, northern Italy, capital of the Province of Ferrara. it had 132,009 inhabitants. It is situated northeast of Bologna, on the Po di Volano, a branch channel of the main stream ...
and the name of the company was changed to Ferrara Candy Company.
Flavors
The twelve flavors of Now and Later available are apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and "original".
List of confectionery brands
This is a list of brand name confectionery products. Sugar confectionery includes candies (''sweets'' in British English), candied nuts, chocolates, chewing gum, bubble gum, pastillage, and other confections that are made primarily of sugar. In so ...