"Now's The Time To Fall In Love" is a 1931 song from the

Depression era The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagion ...

written by

Tin Pan Alley Tin Pan Alley was a collection of music publishers and songwriters in New York City that dominated the popular music of the United States in the late 19th and early 20th centuries. It originally referred to a specific place: West 28th Street ...

tunesmiths Al Sherman and Al Lewis. The song was made popular by Eddie Cantor on his weekly radio show. The song takes a positive attitude toward the plummeting prices of storebought items in financially depressed America of the 1930s. The song was used in the popular 1953 motion picture about Eddie Cantor's life, '' The Eddie Cantor Story''. It is referenced in the 1962

Academy Award The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...

-nominated Disney animated short musical film ''

A Symposium on Popular Songs ''A Symposium on Popular Songs'' is a special cartoon featurette made by Walt Disney Productions in 1962. It features songs that were written by the Sherman Brothers, with music arrangements by Tutti Camarata. The Shermans also co-wrote the scre ...

'' during the song "Although I Dropped $100,000", written by Al Sherman's songwriter sons,

Robert The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' ( non, Hróðr) "fame, glory, honou ...

and Richard Sherman.

Bibliography

* Sherman, Robert B., '' Walt's Time: From Before to Beyond'', Santa Clarita: Camphor Tree Publishers, 1998.

Reference

Songs written by Al Sherman Songs written by Al Lewis (lyricist) Eddie Cantor songs 1931 songs {{1930s-song-stub