The November Project is a free, open-to-the-public exercise group founded in
Boston
Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
, Massachusetts, in 2011. The name "November Project" comes from the
Google Doc
Google Docs is an online word processor included as part of the free, web-based Google Docs Editors suite offered by Google, which also includes: Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites and Google Keep. Google Do ...
that the founders shared to track their progress in November 2011. While sessions occur year-round, the name stuck.
History
Founded by Brogan Graham and Bojan Mandaric, both
Northeastern crew alumni, the group was started as a way to keep working out through Boston's cold winter months. The pair made a pact to continue to meet at 6:30 am every day through the month of November.
Since that original promise, the group has grown to hundreds of members who exercise multiple times a week in a number of cities around the United States, Canada, Asia and Europe. Membership is open and free to the general public. The group employs several recruiting strategies including a blog, a Facebook page, and a Twitter account, in addition to various media outlets including ''
Runner's World
''Runner's World'' is a globally circulated monthly magazine for runners of all skills sets, published by Hearst in Easton, Pennsylvania, in the United States. Before its acquisition by Hearst, it was founded and published by Rodale, Inc. in E ...
'' magazine, the
Boston Globe
''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
, and
NPR
National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
.
The group selected specific locations within the city of Boston (as well as immediate communities such as
Brookline
Brookline may refer to:
Places in the United States
* Brookline, Massachusetts, a town near Boston
* Brookline, Missouri
* Brookline, New Hampshire
* Brookline (Pittsburgh), a neighborhood in Pittsburgh, Pennsylvania
* Brookline, Vermont
See ...
and
Cambridge
Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge bec ...
) for its workouts. The standard locations include
Harvard Stadium
Harvard Stadium is a U-shaped college football stadium in the northeast United States, located in the Allston neighborhood of Boston, Massachusetts. The stadium is owned and operated by Harvard University and is home to the Harvard Crimson footba ...
for its stairs, and Corey Hill Outlook Park (also known as "Summit Ave.") in Brookline.
Locations
, November Project is active in 58 locations across the world:
Collaborations
Over the years, November Project has worked alongside fitness brands, most notably
New Balance
New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch ...
,
The North Face
The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1968 to supply climbers, the company's logo draws inspiration from Half Dome, in Yosemite ...
,
Knockaround Sunglasses, and
Brooks
Brooks may refer to:
Places
;Antarctica
*Cape Brooks
;Canada
*Brooks, Alberta
;United States
* Brooks, Alabama
* Brooks, Arkansas
*Brooks, California
*Brooks, Georgia
* Brooks, Iowa
* Brooks, Kentucky
* Brooks, Maine
* Brooks Township, Michigan ...
.
New Balance
In July 2013, New Balance launched an advertising campaign centered around the fitness group. The campaign was titled "Runnovation" and focused on the shift in running from being a solitary sport to a social and group-based activity. “This campaign is built on the strong foundation that we, as a brand, have in driving and supporting innovation in the sport of running,” says Hilary Keates, New Balance director of global marketing and brand management.
The advertisements were placed in ''
Men’s Journal
''Men's Journal'' is an American monthly men's lifestyle magazine focused on outdoor recreation and comprising editorials on the outdoors, environmental issues, health and fitness, style and fashion, and gear. It was founded in 1992 by Jann Wenne ...
'', ''
Outside Magazine
''Outside'' is an American company and magazine focused on the outdoors. The first issue of ''Outside'' was published in September 1977.
History
Outside founders were Jann Wenner (the first editor in chief), William Randolph Hearst III (its first ...
'', ''
Running Times'', ''
Women's Running
''Women's Running'', formerly ''Her Sports + Fitness'' is a magazine geared towards female running enthusiasts. Published 6 times yearly by Outside, it is the only women's-specific running magazine available in the North American market. Accordi ...
'', ''
Competitor
Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, indivi ...
'', ''
Men’s Health
''Men's Health'' (''MH''), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands.
Started as a men's health magazine by Rodale, Inc. ...
'', and ''
Women’s Health
Women's health differs from that of men in many unique ways. Women's health is an example of population health, where health is defined by the World Health Organization as "a state of complete physical, mental and social well-being and not mere ...
''.
The North Face
Beginning on March 31, 2015, The North Face and November Project launched jointly hosted workouts on Tuesday and Thursday evenings. The events were held under the name Mountain Athletics and primarily focused on strength training and conditioning.
The workouts were hosted in five cities in the U.S.: San Francisco, Washington D.C., New York, Chicago and Boston.
Brooks Running
In April 2019, Brooks Running began sponsoring November Project.
References
Bibliography
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External links
* {{Official website, http://november-project.com
Physical exercise