Nova, stylised as NOVA, is an Icelandic

telecommunications Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...

company that began operations on December 1, 2007. Nova owns and operates its own 3G/ 4G/ 5G mobile network and offers

FTTH Fiber to the ''x'' (FTTX; also spelled "fibre") or fiber in the loop is a generic term for any broadband network architecture using optical fiber to provide all or part of the local loop used for last mile telecommunications. As fiber op ...

fibre internet services through

bit-stream access Bit-stream access refers to the situation where a wireline incumbent installs a high-speed access link to the customer's premises (e.g., by installing ADSL equipment in the local access network) and then makes this access link available to third ...

. Nova ehf. was established in May 2006. At the end of March 2007, Nova received a 3G operating license and then officially opened on December 1, 2007. On April 4, 2013, Nova launched 4G/ LTE service, the first for an Icelandic telephone company. On the 5th of May 2020 (05.05.2020), Nova launched its 5G network, again a first for Iceland. Nova's initial growth is attributed to its offer of free calls and

SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...

between its own subscribers, popular with younger consumers. Nova is the 2nd largest mobile phone company in Iceland with 32.9% market share in 2020 according to Electronic Communications Office of Iceland. Nova was awarded the 'Marketing Company of the Year' in 2009 and 2014.

Distribution

Nova operates its own 3G, 4G and 5G mobile and network networks, which covers about 95% of the population. But

Vodafone Vodafone Group plc () is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe, and Oceania. , Vod ...

and Nova also have a contract for sharing each other's mobile networks. The agreement means that

will have access to Nova's new third-generation mobile network ( 3G) and Nova will have access to

GSM The Global System for Mobile Communications (GSM) is a standard developed by the European Telecommunications Standards Institute (ETSI) to describe the protocols for second-generation ( 2G) digital cellular networks used by mobile devices such ...

mobile network. By the end of 2011, users had reached 100,000, reaching 156,000 in 2020.

Advertising campaigns

Nova has made several advertisements that have generated a lot of discussion. In 2020 an advertisement campaign with the slogan "Allir úr" ("Everyone out f your clothes) featured several naked people wearing

smartwatch A smartwatch is a wearable computer in the form of a watch; modern smartwatches provide a local touchscreen interface for daily use, while an associated smartphone app provides management and telemetry, such as long-term biomonitoring. While ea ...

es doing normal activities like walking, running, swimming and dancing. The message behind the advertisement was to by using a smartwatch you would be able to leave your phone behind, improving your mental health. They also wanted to talk about body positivity, saying "we are of all kinds of shapes and sizes" and that there's nothing to be ashamed of. The advertisement was shared on the social media platform

Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, imag ...

where it got 30,000 upvotes and 3,000 comments, it was also shared on the video hosting platform

Vimeo Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software a ...

where it got 730 thousand views. In 2023 an advertising campaign with the slogan "Elskum öll" ("Love everyone") premiered that showed multiple couples of many different sexualities, gender identities,

ethnicities An ethnic group or an ethnicity is a grouping of people who identify with each other on the basis of shared attributes that distinguish them from other groups. Those attributes can include common sets of traditions, ancestry, language, history, ...

and

abilities Abilities are powers an agent has to perform various actions. They include common abilities, like walking, and rare abilities, like performing a double backflip. Abilities are intelligent powers: they are guided by the person's intention and exe ...

kissing, urging people to love everyone regardless of sexuality, gender identity or ethnicity. Playing in the background was the song ''Þú fullkomnar mig'' ("You complete me") by

Sálin hans Jóns míns Sálin hans Jóns míns
(Icelandic) (literally The Soul of Jón) is an

References

External links

* {{Telecommunications in Iceland Telecommunications companies of Iceland Internet service providers of Iceland Companies based in Reykjavík Telecommunications companies established in 2007

Distribution

Advertising campaigns

See also

References

External links