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Located in
Norwood, Ohio Norwood is the third most populous city in Hamilton County, Ohio, United States, and an enclave of the larger city of Cincinnati. The population was 19,207 at the 2010 United States Census, 2010 census. Originally settled as an early suburb of ...
, the Norwood Assembly Plant built
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
cars between the years of 1923 and 1987. When it first opened, the plant employed 600 workers and was capable of producing 200 cars per day. At its peak in the early 1970s it employed nearly 9,000. Norwood is a suburb of
Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...
. The first car rolled off the assembly line on August 13, 1923, a
Chevrolet Superior The Chevrolet Superior Series F was launched in 1923, manufactured by Chevrolet for four years with a different series per year. The 1923 model was known as the Series B, the 1924 model was the Series F, for 1925 it was known as the Series K and ...
. Among the cars built at Norwood were the
Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...
Bel Air, Biscayne,
Impala The impala or rooibok (''Aepyceros melampus'') is a medium-sized antelope found in eastern and southern Africa. The only extant member of the genus '' Aepyceros'' and tribe Aepycerotini, it was first described to European audiences by Germa ...
,
Nova A nova (plural novae or novas) is a transient astronomical event that causes the sudden appearance of a bright, apparently "new" star (hence the name "nova", which is Latin for "new") that slowly fades over weeks or months. Causes of the dramati ...
,
Caprice Caprice, from the Italian ''capriccio'', may refer to: Art and entertainment * ''Caprice'' (1913 film), a film starring Mary Pickford * ''Caprices'' (film), a 1942 French comedy film * ''Caprice'' (1967 film), a film starring Richard Harris ...
,
Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro share ...
,
Pontiac Firebird The Pontiac Firebird is an American automobile that was built and produced by Pontiac from the 1967 to 2002 model years. Designed as a pony car to compete with the Ford Mustang, it was introduced on February 23, 1967, five months after GM's Che ...
, and the
Buick Apollo The Buick Apollo is a compact car that was manufactured from 1973 to 1975 by Buick. It was based on the GM X platform along with the Oldsmobile Omega, Chevrolet Nova, and the Pontiac Ventura. The car was named for the Greek god Apollo. It w ...
. The plant grew to cover an area of approximately and had of space under roof. The facility had a number of labor disputes, including a 174-day-long strike in 1972, at the time the longest strike in GM history. As a result of the strike, 1,100 partially completed cars were scrapped or otherwise disposed of because it was not economically feasible to update them to the more stringent 1973 vehicle standards. After the strike GM opted to move Nova production away from Norwood to protect the model from future labor problems.


Closing

While newer GM plants had a one-story design, the Norwood plant had a less efficient three-story design. Additionally, the plant could not expand outward as it was surrounded by an interstate highway to the north, railroad lines to the east and west, a business district on a State Route to the west and a residential neighborhood to the south. Citing its obsolescence, expense, and high worker absentee rate, GM announced on November 6, 1986, that the Norwood Assembly Plant would be closed along with ten other GM facilities. The plant produced its last vehicle on August 26, 1987, a Chevrolet Camaro. That date came to be known in Norwood as Black Wednesday. At the time of its closing the plant employed approximately 4,200 workers. Most of the plant was demolished in 1989. The main factory building sat vacant for nearly 10 years. The City of Norwood, having relied on the carmaker for nearly 35 percent of its taxbase, faced economic catastrophe and possible bankruptcy. The City wished to re-develop the site due to its unique and attractive location - at the juncture of Ohio State Route 562 (Norwood Lateral Expressway),
U.S. Route 22 U.S. Route 22 (US 22) is a west–east route and is one of the original United States highways of 1926, running from Cincinnati, Ohio, at US 27, US 42, US 127, and US 52 to Newark, New Jersey, at U.S. Route 1/9 in the Newark Airport Intercha ...
(Montgomery Road/Ohio State Route 3) and Ohio State Route 561 (Smith Road). Easily accessible from all directions, Norwood saw an opportunity to revitalize itself. Norwood approached GM about demolishing the plant. Initially the carmaker refused. As its finances grew critical, Norwood threatened General Motors with a lawsuit. Apparently, Norwood had not been collecting taxes on earnings paid to workers on sick-leave or injury-leave since the factory opened in 1923. Only regular payroll taxes were collected. Norwood calculated uncollected taxes as being in the millions of dollars. The carmaker and City settled their dispute, with the site being demolished at the carmaker's expense. The property was turned over to the City for development in exchange for the City dropping its demand for back-taxes. The development of the GM Assembly site helped jump-start Norwood's economy. A series of "flex" businesses were constructed. Where once had stood a single blue-collar car factory, the property was transformed into a mixed-use combination of business - office, light industrial and retail, providing mix-use income to the City. As of spring 2007 the only remnants of former GM buildings were two parking garages. Those were absorbed into a new office complex along Smith Road (State Rte. 561), with additions of an adult gym/workout center, day-care center, restaurants, banking center and several medium and small businesses. One small street, formerly leading into the GM plant from Montgomery Road (U.S. Route 22), was closed and developed into a mixed use complex named after a major tenant Matrixx Marketing and later
Convergys Corporation Convergys Corporation was a corporation based in Cincinnati, Ohio, that sold customer management and information management products, primarily to large corporations. Customer management products included agent assisted, self-service and care sof ...
complex. It has been home to those businesses as well as a bank, satellite television provider and medical consulting/MRI/diagnostic laboratory. There was also a railcar holding lot and loading area off Tennessee Ave. where the present day Harley-Davidson dealership is located. The rail spur itself is directly behind and up on the hill behind the Harley-Davidson dealership along the old B&O line. As of 2012 the loading area is still there complete with the loading ramps. However this area is becoming quickly overgrown with trees and bushes and it is difficult to tell it's even there anymore. Many of the rails still exist as well as the light poles. The driveway up the hill from the holding lot was removed when the Harley dealer was built. As of Fall, 2007, the third and last piece of usable land from the GM plant at the corner of Montgomery Road (U.S. Route 22) and Smith Road (State Route 561) was developed with plans for a medical arts building. The successful development of those former GM Assembly properties spurred interest by other developers to choose Norwood for commercial development. One mile away, two open-air shopping malls were built at the former
R. K. LeBlond Machine Tool Company In 1887, Richard Knight LeBlond founded the R. K. LeBlond Machine Tool Company in Cincinnati, Ohio to manufacture metal cutting lathes."Company: Leblond, Ltd.." Companydatabase.org. N.p., n.d. Web. 21 June 2010. . The LeBlond Aircraft Engine Corpora ...
, located where Interstate 71 and Ohio State Rte 561 (Edwards Road) converge. Those properties were named Rookwood Pavilion and Rookwood Commons and have been very successful as well.


Economic impact

The plant constituted 35% of the City of Norwood's tax base, approximately $2 million annually. As a result, many city services were reduced and eliminated, and property tax rates raised. The plant employed 430 Norwood residents at the time of its closing, with the remaining employees mostly living in and around the Cincinnati area. The City of Norwood quickly moved to rehabilitate the site, and by 1991 the Central Parke office project housed in excess of 1,000 workers using nearly of office space. In 2007 there is approximately of office and retail space in the area once occupied by the factory.


Models

Some of the models produced at the plant included: *1915-1922
Chevrolet Series 490 The Chevrolet Series 490 (or Four-Ninety) is an early American automobile, made from 1915 to 1922 by Chevrolet. Introduced in June 1915, the 490 sold for $490 ($ in dollars ). Chevrolet 490 was an immediate success and established the brand as ...
*1923-1926
Chevrolet Superior The Chevrolet Superior Series F was launched in 1923, manufactured by Chevrolet for four years with a different series per year. The 1923 model was known as the Series B, the 1924 model was the Series F, for 1925 it was known as the Series K and ...
(introduction of GM "A" platform) *1927
Chevrolet Series AA Capitol The Chevrolet Series AA Capitol (or Chevrolet Capitol) is an American vehicle manufactured by Chevrolet in 1927. Launched in the year Ford changed from the Model T to the Model A, Chevrolet sold 1,001,820 Series AA cars, and under the direction ...
*1928
Chevrolet Series AB National The Chevrolet Series AB National (or Chevrolet National) is an American vehicle manufactured by Chevrolet in 1928 to replace the 1927 Series AA Capitol. Documented production numbers show that 1,193,212 Series ABs were manufactured in a variety ...
*1929
Chevrolet Series AC International The Chevrolet Series AC International is an American vehicle manufactured by Chevrolet in 1929 to replace the 1928 Series AB National. In all, 1,328,605 Series ACs were manufactured in a range of ten body styles, with 73,918 from Oshawa. The Ser ...
*1930
Chevrolet Series AD Universal The Chevrolet Series AD Universal or Chevrolet Universal AD is a Chevrolet car which began sales in 1930. Available in a variety of body types including as a 2-door coupe, 4-door sedan and a delivery van. Total production was down due to the Wa ...
*1931
Chevrolet Series AE Independence The Chevrolet Series AE Independence (or Chevrolet Independence) is an American vehicle manufactured by Chevrolet in 1931 to replace the 1930 Series AD Universal. Calendar year production slipped by about eight percent to 627,104 cars as the Gre ...
*1932
Chevrolet Series BA Confederate The Chevrolet Series BA Confederate (or Chevrolet Confederate) is an American vehicle manufactured by Chevrolet in 1932 to replace the 1931 Series AE Independence. Production slipped significantly from over 600,000 cars to 323,100 for the model ...
*1933
Chevrolet Eagle The Chevrolet Series CA Eagle and Master is an American vehicle manufactured by Chevrolet in 1933 to replace the 1932 Series BA Confederate. The car was called "Eagle" early in the 1933 production year. When it was joined by the cheaper Chevrole ...
*1933-1942
Chevrolet Master The Chevrolet Master and Master Deluxe are American passenger vehicles manufactured by Chevrolet between 1933 and 1942 to replace the 1933 Master Eagle. It was the more expensive model in the Chevrolet range at this time, with the Standard Merc ...
*1941-1952
Chevrolet Deluxe The Chevrolet Deluxe is a trim line of Chevrolet automobiles that was marketed from 1941 to 1952, and was the volume sales leader for the market during the 1940s. The line included at first a 4-door sedan, but grew to include a fastback 2-door " ...
*1953-1957
Chevrolet 150 The Chevrolet One-Fifty (or 150) was the economy/fleet model of the Chevrolet car from 1953 until 1957. It took its name by shortening the production series number (1500) by one digit in order to capitalize on the numerical auto name trend of the ...
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Chevrolet 210 The Chevrolet 210 or Two-Ten is a midrange car from Chevrolet that was marketed from 1953 until 1957. It took its name by shortening the production series number 2100 by one digit in order to capitalize on the 1950s trend toward numerical auto na ...
/
Chevrolet Fleetline The Chevrolet Special Deluxe Series AH Fleetline is an automobile which was produced by US automaker Chevrolet from 1941 to 1952. From 1946 to 1948 it was a sub-series of the Chevrolet Fleetmaster rather than a series of the Special Deluxe and ...
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Chevrolet Townsman The Chevrolet Townsman was a full-size station wagon produced by Chevrolet from 1953 to 1957 and again from 1969 to 1972. 1953–1957 The Townsman name was first used in 1953 on the 210 series four-door station wagon, and used the GM A platf ...


References

* * Cincinnati Enqirer (January 29, 2006).
Norwood's fight for survival; Ford's plan to close its Batavia plant recalls the plight of local GM autoworkers in 1987
'. {{General Motors factories General Motors factories Former motor vehicle assembly plants Motor vehicle assembly plants in Ohio Norwood, Ohio Buildings and structures in Hamilton County, Ohio 1923 establishments in Ohio