Norton Furniture is a
Cleveland-based
furniture
Furniture refers to movable objects intended to support various human activities such as seating (e.g., stools, chairs, and sofas), eating (tables), storing items, eating and/or working with an item, and sleeping (e.g., beds and hammocks). Fu ...
store that is known across the
Internet for its strange and unusual late night
television commercials.
Norton Furniture is owned and operated by Marc Brown, who inherited the business from his father in 1995. The store is located in
downtown Cleveland
Downtown Cleveland is the central business district of Cleveland, Ohio. The economic and symbolic center of the city and the Cleveland-Akron-Canton, OH Combined Statistical Area, it is Cleveland's oldest district, with its Public Square laid out b ...
on the corner of Payne Avenue and East 21st Street. The store is now out of business and the building owners are involved in a law suit.
Advertising
Norton Furniture is widely known for its unorthodox B-Rate commercials, as they have circulated across the Internet on many
viral video sites. The commercials are known for their wacky characters and low production value, as well as the spokesperson for Norton Furniture. Brown sports a gray ponytail and glasses, and has an unmistakable quiet, raspy voice, due to physical damage to his throat when he was a child. The tagline of the commercials is "If you can't get credit in my store, you can't get credit anywhere. My name is Marc, and you can count on it!"
Common elements include local actors as well as mannequins to which he often delivers his spiel, and a comedic skit structure.
The commercials have been featured on MTV's viral video show and several late-night television programs, and were among the local TV programs which were awarded "Best of All Time" (2007) in the Cleveland
Free Times.
Brown participated in the 2010 campaign to keep
LeBron James in Cleveland, by appearing in the ''Please Stay LeBron'' video.
To announce the quesalupa,
Taco Bell featured Marc Brown in a regional
Super Bowl 50 commercial.
References
External links
"Late night just right for Norton pitchman" ''
The Plain Dealer'', July 4, 2006.
http://www.myspace.com/nortonsfurniture which includes examples of the commercials.
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Companies based in Cleveland
Furniture retailers of the United States
Internet memes