North American Van Lines, or NAVL, is a large
American
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the "United States" or "America"
** Americans, citizens and nationals of the United States of America
** American ancestry, pe ...
truck
A truck or lorry is a motor vehicle designed to transport cargo, carry specialized payloads, or perform other utilitarian work. Trucks vary greatly in size, power, and configuration, but the vast majority feature body-on-frame construction ...
ing company originally formed in
Cleveland, Ohio
Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
and later based in
Fort Wayne, Indiana
Fort Wayne is a city in and the county seat of Allen County, Indiana, United States. Located in northeastern Indiana, the city is west of the Ohio border and south of the Michigan border. The city's population was 263,886 as of the 2020 Censu ...
, which specializes in home and office relocations.
History
North American Van Lines was established in 1933 by a group of 12 agents. By 1938 the network expanded to 120 agents, and eventually grew into one of the largest trucking companies.
[NORTH AMERICAN VAN LINES HISTORY](_blank)
navl.com
In 1947, NAVL moved from Cleveland, Ohio to Fort Wayne, Indiana.
In 1952 NAVL became an international company, with the addition of its International Transportation Service business.
In 1959 NAVL bought Creston Transfer, moving new furniture, fixtures, and similar household goods throughout the US. This New Product Division was later renamed Commercial Transport in 1981.
Beginning in late 1964 NAVL created its STI (Specialized Transportation Inc.) High Value Products Division (HVPD), which later was bought out and taken private as an independent company named Specialized Transportation Inc. The original division began with 20 drivers from the NAVL Exhibit and Display Division, and moved high value electronics for defense installations, contracted by
Control Data Corporation
Control Data Corporation (CDC) was a mainframe and supercomputer firm. CDC was one of the nine major United States computer companies through most of the 1960s; the others were IBM, Burroughs Corporation, DEC, NCR, General Electric, Honeywel ...
,
IBM and the computer division of
General Electric
General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energ ...
.
On May 10, 1966 NAVL created its subsidiary Transtar Services, Inc. in Brentwood, TN. Transtar Services supported a group of rail and water carriers of fuel, raw materials and steel freight around the
Great Lakes
The Great Lakes, also called the Great Lakes of North America, are a series of large interconnected freshwater lakes in the mid-east region of North America that connect to the Atlantic Ocean via the Saint Lawrence River. There are five lakes ...
, as wholly owned transportation subsidiaries of United States Steel Corporation, now
USX Corporation
United States Steel Corporation, more commonly known as U.S. Steel, is an American integrated steel producer headquartered in Pittsburgh, Pennsylvania, with production operations primarily in the United States of America and in several countries ...
(). In December 1988 the companies were organized as the USX subsidiary,
Transtar, Inc.
PepsiCo
On July 5, 1966 Spedco Inc., a subsidiary of
PepsiCo Inc.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufa ...
, applied to the
Interstate Commerce Commission
The Interstate Commerce Commission (ICC) was a regulatory agency in the United States created by the Interstate Commerce Act of 1887. The agency's original purpose was to regulate railroads (and later trucking) to ensure fair rates, to eliminat ...
to purchase NAVL for about US$22 million in PepsiCo stock. On August 29, 1967 the ICC examiner recommended the acquisition of NAVL by Spedco Inc, and on November 27, 1968 NAVL was acquired by Spedco Inc., which had Kenneth W. Maxfield as its Executive Vice President. By June 1969, North American Van Lines Inc. was fully acquired by PepsiCo.
On January 1, 1970 NAVPAC was merged into NAVL.
In 1975 NAVL started its Air Freight Division.
In 1977, Kenneth W. Maxfield was promoted to President of the NAVL subsidiary. Also that year, NAVL became the secret transporter of the King
Tutankhamen
Tutankhamun (, egy, wikt:twt-ꜥnḫ-jmn, twt-ꜥnḫ-jmn), Egyptological pronunciation Tutankhamen () (), sometimes referred to as King Tut, was an ancient Egypt, Egyptian pharaoh who was the last of his royal family to rule during the end ...
treasures from Egypt during the
North American tour.
In 1978 NAVL headquarters in Fort Wayne, Indiana moved to the new building location, spread across .
In 1979 NAVL moved to the top of the list among the six largest van lines.
By April 1984, North American Van Lines Inc. was put up for sale by PepsiCo.
[Advertising; Thompson Gets North American Van](_blank)
New York Times Archive, By PHILIP H. DOUGHERTY, Published: June 24, 1986
Norfolk Southern
On May 3, 1984 NAVL was approved for sale by PepsiCo to
Norfolk Southern Corporation
The Norfolk Southern Railway is a Class I freight railroad in the United States formed in 1982 with the merger of Norfolk and Western Railway and Southern Railway. With headquarters in Atlanta, the company operates 19,420 route miles (31, ...
for US$315 million.
[Norfolk Southern Corporation, Company History:](_blank)
fundinguniverse.com At the same time PepsiCo was also negotiating sale of Lee Way Motor Freight, as a further move in its divestment of its transportation division.
New York Times Archive, REUTERS, Published: May 3, 1984
On May 23, 1984, Moving Credit Inc. merged into NAVL. Over the subsequent two years NAVL was merged with the railroad in a deal that had been initially approved by the
Interstate Commerce Commission
The Interstate Commerce Commission (ICC) was a regulatory agency in the United States created by the Interstate Commerce Act of 1887. The agency's original purpose was to regulate railroads (and later trucking) to ensure fair rates, to eliminat ...
.
[Norfolk Purchase Challenged](_blank)
New York Times Abstract, October 1, 1986, AP (NYT); Financial Desk, Late City Final Edition, Section D, Page 21, Column 1, 250 words
In June 1986 NAVL then hired Norfolk Southern's advertising firm,
J. Walter Thompson
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merge ...
, Washington, to handle its advertising account of more than US$1 million. It became the first active ad campaign for NAVL since the purchase from Pepsico two years earlier.
However, on October 1, 1986, a Federal appeals court ruled that the ICC had erred when it approved the acquisition. The court then returned the case to the ICC for reconsideration, but the rocky deal ultimately survived.
In 1991 NAVL started Worldtrac, which was the industry's first satellite tracking system, which provided the drivers location within .
In 1992 Norfolk Southern's trucking operations, including NAVL, recorded a loss of close to $40 million, and Norfolk Southern Corp. decided to sell off two of its trucking divisions in 1993, although it retained NAVL for another five years. In 1998 Norfolk Southern exited the trucking business entirely when it sold NAVL.
Allied Worldwide
On January 12, 1998, NAVL was bought out from Norfolk Southern Corp. by the private investment firm
Clayton, Dubilier & Rice
Clayton, Dubilier & Rice is an American private equity company. It is one of the oldest private equity investment firms in the world. Founded in 1978, CD&R has managed the investment of more than $30 billion in approximately 90 businesses, repre ...
for more than US$200 million.
On November 21, 1999, Clayton, Dubilier and Rice also completed their acquisition of
Allied Van Lines
Allied Van Lines is an American moving company founded in 1928 as a cooperative non-profit organization owned by its member agents on the east coast of the United States, to help with organizing return loads and minimizing dead-heading (i.e. op ...
and merged it with North American Van Lines to create
Allied Worldwide, although each former company maintained its own profile names. Valued at approximately US$450 million in the merger, the Allied Worldwide combined entity became the world's largest relocation and van line logistics company.
By the 2000s the company began operations in
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
and
South America
South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere at the northern tip of the continent. It can also be described as the southe ...
.
SIRVA
On October 11, 2004, a group of 43 North American Van Lines' agents, named the Specialized Transportation Agent Group Inc., bought out NAVL's High Value Products Division from SIRVA. The buyers renamed the new company Specialized Transportation Inc. (STI).
Livery
The North American Van Lines trucks (beginning ca.1968) are painted in
white
White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White on ...
and a clear
shadow
A shadow is a dark area where light from a light source is blocked by an opaque object. It occupies all of the three-dimensional volume behind an object with light in front of it. The cross section of a shadow is a two-dimensional silhouette, o ...
of
blue
Blue is one of the three primary colours in the RYB colour model (traditional colour theory), as well as in the RGB (additive) colour model. It lies between violet and cyan on the spectrum of visible light. The eye perceives blue when obs ...
, with
red
Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a secondar ...
and blue
circle
A circle is a shape consisting of all points in a plane that are at a given distance from a given point, the centre. Equivalently, it is the curve traced out by a point that moves in a plane so that its distance from a given point is const ...
s on the white area, and a white arrow crossing the circles. The name North American is spelled "northAmerican" on the company's trucks' liveries.
Notes
References
External links
*
{{Trucking industry in the United States
Moving companies of the United States
Transport companies established in 1933
Companies based in Fort Wayne, Indiana
Hot Wheels
1933 establishments in Ohio
Former PepsiCo subsidiaries